Let’s discuss digital marketing opportunities in India. Today, we are living in a digital era where there are 3,424,971,237 internet users in India, where the total population of India is 1,326,801,576. While talking about India the growth rate of internet users is 7.8%.
One can ask, why we are talking about all these statistics? What is the meaning of all these numbers?
From a business point of view, India is a huge market to grow business, career, and opportunity, as well as to make money.
It is the best place to attract potential customers so that all the businesses are aware of it and started to create a better place in this competitive climate with a big profit and also an opportunity for digital marketing in India.
Let’s discuss the digital marketing opportunities in India
Digital Marketing is an innovative concept in marketing, which includes a huge concern regarding any commodity product or services with the online technology; It also covers cell phones, smartphones, display advertisement with the help of electronic and Digital media.
The concept of Digital marketing came into action in the 1990s and 2000s. It has invented the path of brand and communication with potential customers. As Digital Marketing rapidly integrated into the marketing Sector and our day-to-day life, so people have started to go to digital shops instead of the real ones.
Digital Marketing concepts are becoming more and more habitual in our life. Concepts such as search engine optimization, social media optimization, search engine marketing, email marketing are becoming more and more familiar with our innovative technology.
In a survey, India found that from 2010 retailers started to register their own domain addresses. Digital Marketing is also known as Internet Marketing or Online Marketing. Digital Marketing concepts have risen faster in prevalence.
The digital marketing term includes all the electronics communicating devices like computers, laptops, Ipads, mobile phones, and tablets palmtops, and so on. With Digital Marketing Strategies Businesses want to reach more and more people as well as create a brand value.
What is Digital Marketing?
It is a promotional activity, awareness or Branding is done for any product, service, or commodity via electronic media, which is different from traditional marketing which includes channels and method which enable organization marketing campaigning for optimal internet user want to get from the internet.
Traditional Marketing V/S Digital Marketing:
- Minimization Of Marketing Costs
- Real-Time Results
- Gives You A Level specified Playing Field
- Develops A Brand Better Way
- Better Exposure to New Customers
- Higher Engagement
- Gives You A Wider Marketing Avenue To Explore
- Provides Connection On A More Personal Level
Further classification of digital marketing:
- SEO (Search engine optimization)
- SEO/SMM (Social media optimization / social media marketing)
- SEM (Search Engine Marketing)
- Email marketing
- Mobile SEO
SEO (Search engine optimization):
A web search result is a software system that is designed to search for information on the world-wide-web. The search result is commonly presented in a line of the result are often referred to as search engine result pages. The information may be on a web page, image information, or another type of file.
Some search engines also mine data available in the database or open directories. Search engines are able to maintain real-time information by following a number of system instructions.
Search engine optimization is a holistic approach to delivering your business information to a potential client via an online platform or Marketing in a modern and innovative way.
Whenever we insert a query into a search engine box and command for a search we get a list of results that are relevant to our queries and most of the time, probably we select and open three to four topmost results.
Meanwhile, in a fraction of a second, in the Back End there lots of operation happens and we are able to see the result …have u ever think how it happens?
SMO/SMM (Social Media Optimization / Social Media Marketing)
The awareness of product, service, event, and brand with the social media platform is called Social Media Optimization. Just like posting on Twitter, Facebook, LinkedIn, Google plus, and blogging sites. The objective of social media optimization is to bring traffic to your website.
While doing digital marketing, social media optimization is one of the most important constraints. It has a huge value in creating a brand.
The term social media introduce itself that’s making things social with the help of media. Facebook, Twitter, Linked-in, Google plus, tumbler Instagram, Reedit, Pinterest and much more can be the example of social media. Or it can be defined as it is the avenue, for the like-mined mankind to communicate and interact online.
Social media optimization can be defined as follow-
With the no social media platform people create publicity and awareness for their product, service or commodity and create a brand.
There are two types of Social media optimizations- When you share a link, like a post or create engagement activity on any social media it can be considered as organic social media optimization and an advertisement one can see on social media can be considered as inorganic (Paid) social media optimization.
SEM (Search Engine Marketing)
Search Engine Marketing is a mode of online marketing that covers the awareness about a website by increasing their availability in search engine result pages(SERPs) initially with the paid advertisement.
If you are a website owner and you wish to come on the top in the search result within minimum time and generate traffic for your website in such situation you can go for Search Engine Marketing It is a paid service by search engines that when you will pay them u will be the top of the result for particular search queries.
Whenever you type a query in the search engine search box in the result at top of the result you will find the paid advertisement, nowadays it comes with and you click some of them.
Search engine marketing is a broader term than search engine optimization. If you wish to conduct online business, you have to work in both organic and advertised links, which means you need both search engine optimization as well as Search Engine Marketing.
The main advantageous thing in Search Engine Marketing is that you are paying for only those clicks which bring users to your website this concept is called cost per click (CPC) pay per click (PPC) it’s a huge benefit of digital Marketing that you paying for only that much that have consumed but it does not happen with traditional marketing.
The Google ad words are able to promote three types of advertisement-
- Text advertisement (advertisement which we can see on Google search engine in text)
- Display advertisement (advertisement which we can combination of images and text)
- Video advertisement (advertisement which we can combination of video and text)
e.g. Advertisement on YouTube.
The Advertisement which we are going to Publish have many factors to delivering our advertisement as follow:
- Google does not promote Prohibited content
- Prohibited practices
- Prohibited Gambling and games
- The bid of your advertisement
- Quality advertisement
- Technical support advertisement
Search Engine Marketing always gives you worth return on investment.
Email marketing Means sending a commercial and promotional message, to a group or bulk set of people, using email.
The concept usually references sending email messages with the intention of enhancing a business’s relationship with previous or current customers.
An amazing fact of internet
- 80% of the internet users are using the internet on mobile phones or on smartphones
- Google generates half amount of the revenue from mobile ads.
- In the survey projected business intelligence…. by the year 2020, there will be 3.5 billion smartphones shipped worldwide. And users are rapidly shifting to smartphones for accessing the internet.
- The website presents content well organized on a phone
- No requirement of pinching/zooming
- Easily readable on small screens too
- No Difficulty navigating with a finger
- Easy to someone using a phone
- understood guidelines for Google
5 Topmost Industries taking the best ROI in digital marketing
There is a list of industries that are getting the best ROI (Return on investment) in Digital Marketing.
- Entertainment sector
- Real estate sector
The Technology sector comes out on top with no doubt and right behind it many more. The people who are concern with technology. Technology Sector is always directly or indirectly connected with Digitalization.
As technology is updating in our day-to-day life as same that of the digital marketing is updating in the technological sector.
Real Estate Sector:
As we know people in India are huge money investors in the real-estate sector and they need to reach more and more potential clients to do their business.
Simply putting, Digital Marketing is here to say, and trust me; it will stay here for long.