Motion Graphics Animation:
The word “animation” is frequently used in blogs and articles. It is easy to understand what we are talking about for individuals who work in this sector. If you’re new to graphic animation or haven’t worked at it in a while.
Video content has become an urgent requirement. Effectively engage and inform the target audience. However, developing a full-fledged brand video requires a financial investment, which is why most marketers choose the least expensive option.
Editors mix various visual elements with other digital elements or real video to increase the aesthetics of your shot, scene, or sequence. Two-dimensional and three-dimensional digital objects, as well as still images that the computer will produce with the appearance of movement.
Popular Graphic Animation Brand:
Here I am also going to tell you the best motion graphics animator and their name is YourDigiLab, they have great mastery in this purpose.
3D Motion and Motion Graphics animation
Animation, often known as Micro Motion, is a technology that uses animation to produce vivid images or graphics. It has the same advantages as video content, but it is an inexpensive option, which is why animators are in high demand. If you want to learn Motion Graphics Animation design, you need to do thorough research around various institutes.
What is the difference between animation and motion graphics?
As mentioned earlier, motion graphics animation entails animating a chart, graph, or even web design.
On the other hand, animation, as a distinct art form, focuses more on cinematic effects and storytelling techniques to create a story.
The types of Motion graphics animation are as follows:
- 3D computer animation
- Vector-based 2D animation
- Stop motion
- Motion graphics animation
- Animation in the traditional sense
It’s easy to learn, but hard to master:
Breaking into the Motion graphics animation industry is now easier than ever. Scripting, music, design, and animation are just a few of the factors that go into animation. Your final product will be less effective if any of them are poorly executed.
Even if you know what you’re doing, small mistakes or omissions can cause big problems, especially if you work with others. Most modern computers can do the easiest animation jobs, and software is getting cheaper (or even free) (often 2D).
The problem is that while everyone can start animation now, mastering the craft of animation takes time.
What is animation, and how can we make it?
It is essential to know what an animation is before we begin the process. Motion graphics animations, simply put, are moving graphics that tell a story. Animation, kinetic text, or both can be used to tell animated stories. It may be 2D or 3D. We love them because there are so many alternatives.
You have so many questions that it’s hard to keep track of them all.
After all, what is animation?
How do you initiate animation?
What are your favorite tools, software, books, exercises, character platforms, and courses?
All of these things and more will be answered in this comprehensive Motion graphics animation tutorial for beginners.
Familiarize yourself with the terms used in the animation industry.
When you first start with animation, you will encounter a lot of new languages. As you get older, you will acquire more complex vocabulary, but as a beginner in animation, you will need to know the following definitions:
- Wireframe: Representation of moving parts in the form of an outline. It is useful for quickly seeing movement without the need for display.
- Facilitation: the art of making things speed up and slow down realistically.s
- Frame rate: The number of frames per second (FPS) you will see.
- Modeling: Using a computer program, create 3D models from scratch.
- Timeline: An animation tool to visualize how the animation progresses over time.
- Composition: Combine all the elements to produce a final scene
- Keyframe: A point on the timeline where the animator changes the object’s position, scale, rotation, or another attribute.
- Alpha channel: a transparent background for your animation that allows the combination of various backgrounds or live animation materials.
- Rendering: This is the process by which the computer converts the animation you have developed into a final sequence that can then be configured. This is a time-consuming technique and requires the use of a powerful computer.
- Rotoscoping: In live-action shots, cut out a person or object from the background frame by frame.
12 Principles of Motion Graphics Animation
If you are a beginner, you must master the 12 principles of animation.
This movement prepares the audience for the primary action the character intends to take. For example, start jumping, running, or jogging. The first step in jumping is a squat, which can be considered anticipation or preparation. After several repetitions, the funny effect can be achieved without any anticipation or preparation. In the hypothetical sense, all actual movements contain anticipation or preparation to one degree or another.
- Squash and stretch:
This theory applies to the physical features of any process that is expected to change. Our animations will be more believable if we make sure that we practice enough squash and stretch.
For example, when we drop a ball from a great height, its physical properties change. When the ball comes into contact with the surface, it bends somewhat, which should accurately appear in the animation.
- Continue overlapping and overlapping action:
The concept of separate body parts that continue to move after a character or item has come to a complete stop, as well as the concept of body parts moving at different intervals.
- Work in a straight line and Pose-to-Pose
Direct motion and Pose-to-pose are two methods of drawing Motion graphics animation. The idea of direct action is that you can draw every single version of the action in order as you go forward. Regarding poses, you can start by drawing the extremities, which are the origins and the end of the Motion graphics animation, before moving to the central frame and loading the frames in between.
Control over action:
Pose-to-pose allows you to exercise more control over the action. Instead of expecting the timing to be perfect, you can see where your character will end up at the beginning and end. Finishing the key positions first allows you to spot any serious flaws early on. The problem is that it can be overly witty and flawless at times. The best way to become a successful animator is to master both methods and combine them.
- Slow-In and Slow-Out:
Another idea that aims to give credibility to the character’s movement is slow inward and slow. To produce a slow/slow effect, animators will draw more frames at the beginning of the action, fewer frames in the middle, and more frames again at the end.
The speed at which an object moves greatly affects the Motion graphics animation. In the case of animation, speed should be approached with caution.
A fast-moving object, for example, can represent an active person, while a slow-moving object can represent a sedentary person. When compared to a fast-moving object, the number of frames used by a slow-moving object is less.
The process of scene placement, including character positioning, background and foreground objects, camera angle, lighting, and shadows, among others.
Life doesn’t move in straight lines, and Motion graphics animation shouldn’t be any different. Almost all living things travel in arcs, which are round paths. The arches follow a circular path, giving the appearance of the life of a moving object in the project. The animation you produced would be inflexible and lifeless if it didn’t include arcs.
- Secondary Action:
A secondary action is a supporting action that complements and extends the main action. The main or main idea is supported by secondary verbs.
For example, if a person is sipping hot tea, his secondary actions include facial expressions, movements of his hands, etc.
Exaggeration has traditionally been defined as staying true to the truth while portraying it most brutally and extremely. Energizing exaggeration is very useful because a replica of reality may look static and boring in animation.
- Create a solid graphic:
This is the principle that the weight and size of the 3D asset being rendered should appear in the graphic animation. In other words, it helps realize that it is “real” and (where applicable) according to the laws of gravity!
Last but not least, appeal refers to a person’s attractiveness or attractiveness, which can induce others to follow them. The crucial point is that the viewer feels that your character is real and fantastic, not necessarily sympathetic.
Software used in animation:
If you want to work as a Motion graphics animation designer, you will need to learn how to use professional-level tools and get proper training.
- You first need to use Adobe Photoshop to resize images or create images with textures and colors, for example.
- We can also use Adobe Illustrator to work with images downloaded from the Internet that are transparent or vector-based. Also, you can use Illustrator to draw your visuals on the spot before you animate them.
- Finally, use Adobe After Effects or Adobe Premiere Pro to animate your still images. After Effects is an animation design software, while Premiere Pro is a video editing software in general. Apart from this, animators use tools like Cinema 4D and Mocha AE.
Motion graphics animations provide the following advantages:
- It is a less expensive alternative to videos.
- Attracts the viewer’s attention, making the whole experience attractive and exciting.
- Uses live animations to simplify complex brand messaging.
- It has a strong influence and is easy to talk about.
- It is one of the most powerful yet simple video communication tools available.