How to Increase Customer Engagement with Instacart Clone App

There is always a reason to celebrate when people install your app. It feels like months and sometimes years of hard work have finally paid off. However, working towards getting people to discover and download your app is only the first step towards success. It is equally important to make them keep using it too. And this is where app owners struggle the most.

Retaining users becomes all the more important for owners of the Instacart clone app. It is of no use to app owners if users install the app but don’t engage with it.

This article will provide some actionable insights that you can apply to increase the customer engagement of your Instacart like app.

How to Increase Engagement of Instacart Clone App

1. Customer Loyalty Programs

Engagement-based loyalty is one of the most powerful ways to build a better brand experience. You can do that by introducing customer loyalty programs. These loyalty programs are critical for establishing customer satisfaction. They are ensuring that they keep returning to make purchases. 

This can be achieved by offering your customers exclusive deals, coupons, and discounts. When customers receive these kinds of deals, it triggers an emotional response and makes them feel unique. So, next time they want to buy a product that your Instacart like app also sells, they will come to your online store.

It might seem that these discounts will affect the overall income but they don’t. Once the customer starts trusting your brand, they will buy the products even when no discounts are offered. Since they are familiar with the platform and trust it they are willing to engage. They might even recommend it to their family and friends, thereby increasing the number of people visiting and buying from your online grocery store.

2. Personalization

With advanced technologies like AI and machine learning techniques, you can create a curated experience for your customers. Whenever your customers buy products from your grocery app, the algorithm takes note of it. Thereafter, it starts displaying similar products to them. 

It might take a bit longer to perfect the system since these algorithms require data to curate the options. But once done, your customers will experience delight to see the alternatives. They might even find some products they were not aware of. It will also help those brands that weren’t discovered till now. 

So overall, personalization will help all three parties involved. Firstly, the customers, by giving them more options, the undiscovered brands. Secondly, by providing them a platform. Finally, the app owners, with increased revenue.

3. Push Notifications

Owners of the Instacart clone app understand how disheartening it could be when a user discovers and installs the app but doesn’t use it after the first day. In fact, it is true in 80% of the cases. However, this doesn’t mean that the user is dissatisfied with your app. This could mean that the user may have gotten busy and forgot about it. They just need a small reminder.

Contacting inactive users outside of the app is the greatest way to make them active again. The best ways to accomplish this are through email and push notifications.

You can arrange a push notification to be sent to users after many days of inactivity if they opted for it before going inactive. These notifications will serve as a reminder to users of the app’s usefulness while also attempting to entice them back in.

An eMail is a strong option for individuals who have not opted for push notifications even if it might seem like outdated technology. Email, like push notifications, has the unique potential to reach users even while they are not using the grocery mobile app. As a result, they’re great for re-engaging inactive users.

4. Abandoned Shopping Cart Reminders

Although it is important to get people back into the app, retail apps need customers to convert in order for it to succeed.

Fortunately, there are many ways for Instacart clone app owners to improve their conversion rates. And the most important one is following up when users abandon the shopping cart and sending them reminders.

Abandoned shopping carts have been a concern for businesses since the early days of eCommerce, and the problem is considerably worse on mobile. With mCommerce, shopping cart abandonment rates are a shocking 81 percent, compared to 69 percent on desktop.

However, with push notifications, you can remind consumers of unfinished transactions. These messages are much more impactful when they contain customized information, such as the item’s name and other information.

5. Data-Based Marketing

Nowadays, customers are more concerned about value than price. Consumers are more likely to buy a product if you give them easy-to-understand and complete information. Consumers will get this information from your grocery mobile app. 

The app also collects data on how the customers interact with the app to help you adjust their services according to your customers’ needs. You will be able to monitor and plan product availability in response to client demand and feedback with the use of data-driven marketing.

6. Order Status and Tracking

This feature in an Instacart clone app allows customers to quickly follow the progress of their ordered products. Customers can monitor their orders in real-time if businesses keep order tracking information up to date.

You can also give customers a push notification with order tracking alert. You can do it every time they place an order or when there is a change in the status of the order delivery. Your customers will really appreciate this feature and will boost your brand image.

You can also ask customers to leave feedback on the items they’ve purchased as well as their overall experience with the grocery app. If you apply the changes suggested by users in the feedback, they will not only appreciate it but will also reward you with positive word of mouth for your brand.

In Conclusion

With poor average app retention, merchants must focus on keeping users interested. This entails creating a fantastic in-app experience with the most popular products. Although the tips above will help you increase customer engagement, they become even more powerful and impactful when implemented together. 

For this, you need a partner with experience in creating digital products like this. Our developer team is highly experienced in grocery mobile app development. You can schedule a meeting with it and clarify all the questions you might have regarding increasing customer engagement and making your app a success.