In digital marketing, you have to come to terms that sometimes the best intention and the best specs, and the best content simply don’t cut it. Unless you’re workshopping it, through tools available, and tech options, you might have a diamond but it will continue being one in the rough. That’s the truth. And to be honest, that has been the truth since the dawn of time. For example, did you know that F. Scott Fitzgerald’s seminal book “The Big Gatsby” was a dud when published? It became a hit years later on the rediscovery and, you guess, it only took someone with a marketing vision to take the hold of the property. The same with content. All types of content, in particular, that which we release on the net, need a digital marketing plan. In this article, we at Domainnetworks, are going to give you a crash course on the two types of content available you can make use of — organic and paid. And, more importantly, how you can tweak these two options so you get the most out of your investment.
H2: What is Organic Digital Marketing
Organic marketing is a marketing strategy that focuses on building up a business’s reputation and visibility in the marketplace. The goal of organic marketing is to increase awareness of the company, product, or service without paying for advertising. This type of content, whether it is organic social media, organic blogs, or organic copy gleams its worth from the value of the creation itself. In other words, if the property is actually any good. If the product, the asset you’re using to galvanize your sales – the blog piece, the video, the Instagram photo – is worthy of attention.
Organic marketing includes many different techniques, such as email marketing, social media, public relations, and search engine optimization — SEO. The Organic marketing process bases a lot of its traction on promoting a product or service through social media platforms, blogs, and other forms of online marketing. This type of marketing is often use by small businesses due to the low cost and its ability to reach a targeted audience.
The benefits that come with organic marketing are the ability to reach targeted audiences, lower costs, and the fact that it is not intrusive.
Another great benefit of organic marketing is the fact that once the piece is released it doesn’t require upkeep on your part. You pay for the piece once and if it works, you own the piece, forever and it’s always generating traffic. You don’t have to pay to endorse it.
H2: What is Paid Digital Marketing
Paid marketing is a form of marketing methodology that involves the purchase of advertising space to generate sales.
The most common form of paid marketing is through online advertising, such as using Google AdWords or Facebook Ads. Paid marketing can also be done through offline channels, such as television advertisements, radio advertisements, and print ads. Marketing is often used because it has been shown to have a higher return on investment than other forms of marketing. Advertising can be more expensive than other forms of advertising, but it allows marketers to reach their target audience with little effort and no cost to the consumer.
This type of marketing takes advantage of traditional media channels — yes, Facebook and Google are now considered traditional. t can be anything from television and radio ads to social media posts.
The benefits of paid marketing are that it is more targeted, measurable, and controllable than other forms of marketing. The company can decide which channels they want to use for their paid ads and how much they want to spend on them. This gives them more control over their advertising budget as well as the content of their advertisements. Paid marketing also has a higher return on investment – ROI – than other types of advertising, such as word-of-mouth or banner ads.
H2: Paid Digital Marketing Vs Organic Digital Marketing
H3: Digital Paid Marketing
So, Domainnetworks, which should I rely on? Well, that’s not the question. The question is why settle for just one?
The truth is that both venues and methodologies work. One is more targeted but incredibly intrusive, it brings in sales fast but sometimes the cost-per-click is too much. Not only that it breaks the number one motto of the ad world — “don’t act like a salesman. Marketing shouldn’t feel like marketing.” Consumers, today, unlike our parents and grandparents are a bit warier of the idea of someone trying to sell them something so much so that psychological studies have shown that the average consumer’s mind now typecast the archetype of the Salesmen as and I quote “the eternal loser.” Think Willy Loman, Gill from The Simpsons, the cast from Glengarry Glen Ross.
Nevertheless, paid marketing, if done right can have a huge hit on your sales. It can boost your revenues if handled properly. This type of marketing has a lot of benefits:
- It’s fast and can get your point across in an instant.
- It’s measurable and adaptable.
- It’s niche-orient — with metrics and the different tools available you can target the right audience, the one you’re certain is interest in your products.
The biggest issue with paid digital marketing is its cost. Most small businesses shy away from it due to this – and the fact that you might need outside help to properly get it running. In other words on top of the cost of the channel. You might also have to secure a digital marketing firm and its creatives.
H3: Digital Organic Marketing
This is a low-cost marketing strategy and one that pays its investment over time. What does that mean? It means you won’t see a huge upshot of sales. No spike, but you will see a gradual and continual growth — one that lasts as long as the content is “fresh.”
What do we mean by “fresh”?
Well, there are two types of content you can produce:
- Trending Content: content that latches on to a trend or fad.
- Evergreen Content: content that will always be valuable.
For example, A creation that grabs onto the coattail of a big headline will give you a lot of clicks views. But after that headline’s 15 minutes of fame is done, you might as well retire the piece. Meanwhile, something that gives audience tips or advice or how to or content that has no deadline will bring in low crowds but at a steady and constant clip.
Organic content will allow you to have a creative backbone aside from an advertising one. It will give you credibility, enough so that the audience will forgive your salesman tactics and even appreciate them. Your biggest cost? A creative that gives it value, that makes it something worth reading, listening to, or looking at.