Types of logos. Analysis of the classification of logos according to shape and design

What types of logos can we find around us?  Every day we interact with the image of thousands of brands. You can see a wide variety of designs and types of logos that exist. Why are some chosen and not others? A brand decides between one style or another according to the information it is capable of integrating and transmitting. None is better than another. It can simply be better suited to the company’s philosophy and the impact we want to achieve on our audience.


Definition of Logo.

We can define the logo as a symbol formed by images or letters that serves to identify a company, brand, institution, or society, including everything related to it. It is the main ambassador of a brand since it is the one that gives its name and the first visual allusion that comes to mind, or that identifies the product or service offered by the company.


Classification of logos.

The classification of logos is not something closed and hermetic but can be expanded according to the criteria that we value. In this article, we are going to classify the different types of logos that we find according to two main criteria: shape and design.


Logos according to their shape.

According to the custom logo design company,


5 different types of logos are established in terms of their shape:

Symbols or symbolic logo: These logos consist solely of one symbol, so the interpretation can be quite broad. They have the great advantage that they are emblematic, simple, and easy to remember and we easily associate them with a brand or company. They do not contain texts or words. For example, we remember logos like Apple, Android, WordPress, and Windows…

Words or typographic logo: the logo design is only text, for which it uses a specific typographic style that can be modified and customized to become something unique and characteristic of a brand. Using your name is one of the clearest and most direct ways to evoke our brand. We can see the logo of Coca-Cola, Samsung, Disney, YvesSaintLaurent…

Letters: Using acronyms and acronyms is a very common type of logo, especially when the name is not very commercial, excessively long, cold, or difficult to remember. This makes it more attractive to the audience. We see them daily in various brands and companies such as CNN, BBC, HP, CK…

Mixed logo or Symbolic and Typographic: the brand image is defined by a logo whose design includes a text and a symbol. They identify the field of the company very well and can work together or separately. Adidas, Lacoste, BlackBerry or Mr. Proper are an example.

Emblem logos: the logo combines symbol and text. The typography is usually found inside the symbol and can include a phrase that supports the brand as an empowering element that shapes a message. We can see these logos at Starbucks, BMV, or Nike: Just Do It.


Logos according to design.

According to their design, we can classify the logos as follows:

Abstracts: preserving simplicity, the logo embodies a real but figurative shape that the user must identify and associate with the company’s purpose. The representation may not be easy to understand, but ultimately it relates very well to the product. We see it in the logo of Honda, VAIO, and Carrefour…

Descriptive: the logo design is more realistic and its purpose is to clearly and quickly identify the services and qualities of the company. For example, the NBA.

Lustrate: for the elaboration of the symbols of these logos we start from a more complex drawing. A greater range of colors, shades, shadows, relief effects, and perspectives appears… A good example is that of El Caserío.

Three-dimensional: when the symbol appears in three dimensions. For example, XBOX 360

Graduates: This classification is due to the color gradient in its elements. Its purpose is to give more dynamism and relief to the design.

Monolinear: using lines and contours a simple design is elaborated. It can include both pictures and letters. We see it in the Nestlé logo.

Serials: The same logo can admit variants when substituting one element for another. For example, the same text can use different symbols or a single symbol use different texts. In this way, a dynamic corporate image is presented as long as the logo is well defined and does not lead to confusion.

Brand descriptors: sometimes the logo includes a definition of the activity of the company that helps to identify the brand.



The logo is an important element that helps to configure and shape the entire Corporate Identity of a brand or company, but it is not everything. We must also attend to another series of verbal elements (naming), sound, visual, codes of conduct, auditory elements, and textures that help to complete the branding of a brand. If you can’t design a logo on your own, find affordable logo design services to get the job done.

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