Many people mistakenly associate creating a brand identity with a logo. However, a logo is not the entire package. It’s just one step towards it.
It is becoming increasingly important for businesses to have a strong brand identity that stands out from the rest.
As a Digital Marketing Agency In Mohali, we often come across people who don’t understand the real meaning and importance of branding.
You must understand the meaning and purpose of a brand before you can build it as an entrepreneur or for a client.
Initially, the term “brand” was used for livestock to be identified by cattle ranchers.
The term “brand” now encompasses more than a name, symbol, or mark.
A brand can be defined as a name, product, or service that is manufactured by your company or another business.
Your brand identity is the combination of your brand values and what it says.
It also includes how you present your product to your audience.
And what you want your target audience feel when they view it. Your brand identity is the personality of your business/brand.
Simply put, branding is when people talk about your product or you when you are not around.
The product’s impression lasts long after the buyer has purchased it. This is known as brand identity.
You probably think of McDonald’s famous Big Mac when you hear the name. Its French Fries are also a common image. This is brand identity. You also see the golden arches of its logo. The brand identity is what a customer sees in their head and heart.
You now know the importance of brand identity. Here’s how to create a brand identity in 2021 for your business.
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Find out the purpose of your brand
Each brand is driven by a great purpose. It is their purpose that drives them to achieve their goals.
These questions will help you to define your brand’s purpose before you can create it.
What is the purpose of your brand?
What makes your brand different from other brands?
Why should people think about your brand?
These ideas will help build your brand through messaging, slogans, stories, messaging, and taglines.
A study found that 50% of global customers now buy after experiencing a company’s brand value.
It is essential to dig deep into your purpose. These three rules will help you dig deeper.
What- Consider the products/services that you would like to offer.
How- What are the differences between you and your competitors?
Why- Tell people why you exist as a brand.
It is easier to identify your brand’s purpose once you have identified your purpose.
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Research your audience and competitors
Research your market is another step in creating brand identity. There are many people in the market who want different things.
Targeting college students is not the same as targeting a child with a product.
To create a brand that people like, it is important to understand what customers want from your business.
Pay attention to what makes your business stand out in the market. Consider what you can offer your customers that other businesses can’t.
To build a strong brand, it is important to analyze your competitors.
This will help you determine what branding strategy is most effective and which ones are not.
You must also ensure your brand’s mission statement clearly states all of this.
Without knowing what your brand stands for, you can’t build your business personality.
To get a better understanding of the brand, you can do a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats).
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Create a buyer persona
Customers are the reason a brand exists. Without customers, there won’t be a brand. These are the things to consider when you describe your customers.
Age
Gender
Income
Localization
Education Level
These details can help you to expand your brand’s buyer base.
Goals
Motivations
Influencers
Pain points
Brand affinity
It is vital to identify the right audience for your product/service. This will help you in creating brand identity. The right people will click on your ads and read your content. They will also opt into your subscriber list.
Knowing the right audience will have an impact on your digital banding strategies.
Nike, which primarily targets athletes, is an example. Nike is a company that knows its customers well and launches products that meet their needs.
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To give your brand a Personality, Create a Logo
Another important step in the process of creating a brand identity is to give your brand a visual identity. This step may require you to enlist the help of your creative team.
The most important aspect of branding is creating a tagline for your business and a logo. This logo will be visible on all things related to your business. It will eventually become your brand’s identity.
Make sure you invest your time and money in creating a logo that will give your business a unique face.
Think about the logos of well-known brands such as Apple, Domino’s Pizza, Audi, Twitter, Facebook, and Domino’s. Their logo represents their business, mission, products, and other information. A single glance at their logo can help people remember the name, products, and other features that they offer.
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Be aware of the things you should avoid
While you are familiar with the steps involved in creating brand identity, do you know what could cause your brand to fail? This is the checklist you need to consider.
Do not send mixed messages to customers. Make sure your message is clear and precise. Send the message in the right tone and language. It doesn’t matter if you love it, it doesn’t necessarily mean that your customers will either.
Copying your competitors is another thing you should avoid. Although their branding is impressive, if your products/services are the same, you should use the strategy that works best for you. You can take their strategy and add your own spin to make it stand out.
You should also ensure consistency in your offline and online branding. You should ensure that all materials you send to customers have the same theme, type, colors, messages, and message.
Conclusion
It’s easy to create a memorable brand if you do your research. These tips will help you in building your brand. You can also share any additional tips with us by commenting below.
Also Read: 5 Reasons Every Company Needs Professional Photography
