Are you looking to organize a virtual event in Singapore? If so, then audience engagement should be the main concern to create a successful event. You might know, that these days virtual events in Singapore are so popular because of their comfort and feasibility. But it’s a challenging task to make a virtual event successful because sometimes people get bored or distracted. So how do make a virtual event become engaging? The answer is appealing engagement tricks. And what else you can do is listed in this article. Read on to know the topmost ways of engaging the audience in a virtual event.
5 Ways To Follow For Engagement In A Virtual Event
There are more chances that the audience in an event gets distracted and stays less focused on an event. But do you know an event planner in Singapore can provide creative audience engagement opportunities to planners? Below we have listed the top 5 strategies for engaging your audiences in an online event. Take a look!
1. Add Personal Touch
You can add a personal touch to a virtual event by putting personal queries. Once the host introduces the event, purpose, guest, etc., they can jump to interaction. The most preferred way of making the audience feel good is by calling out their names. Moreover, it’s a great idea to start your Q&A sessions by including some icebreaker questions.
- From where have you joined the event?
- What is their occupation and field of interest?
- What is their nickname?
- Favourite food, drink, and so on.
Asking these questions will engage the audience more, and the conversation will become two-sided.
2. Compelling Content
The text is so boring! You can try to visualize things with the help of flow charts, images, or videos. Presenting well-produced videos is the best way to ensure your audiences are engaged. The attendees join online events when they need to know about a specific topic. Also, don’t make the content stuffed and full of irrelevant information. But how to know that content is compelling and interesting? For instance, companies that plan online conferences help to collect all feedback on the content. Also, ask them for suggestions to add to the content. One more way of creating compelling content is to engage speakers that are experts in the same fields and can deliver it interestingly. It helps the attendees to understand well and ask queries with experts if they have any. The experts should be really passionate about the topic so that they can answer the queries of the audience. Also, take care of technical aspects to avoid facing more technical problems. It includes strong connectivity, updated software, and other things needed for conducting an online event.
3. Live Chat, Q&A and Polling
Undoubtedly, in-person conferences are one of the most loved virtual sessions by the audience because they get a chance to interact with experts. Also, if you have organized a large scale event or conference, then provide your audience with an opportunity to connect with experts directly. You can consider activities like implementing Q & A, live chat, and polling in your event.
Live chat
For a highly engaging event, live chat is very important. Chatting with the audience with anchors, presenters, and sponsors in live events approaches audiences to participate. Also, you can make your attendees feel valued by allowing them to contribute to an online event.
Q&A
Now, coming to one of the most important elements, the Q & A session. Either you can add Q & A before or after the event so that attendees can ask their doubts. If attendees present queries to speakers, they will feel more comfortable in an event.
Live Poll
To boost up virtual audience engagement, run a live poll session with the audience. It helps to enhance the attraction of attendees to hosts or speakers. Moreover, polling is the right choice for real-time feedback and to make audiences connected in an event. You can run polls in an event for:
- Feedback on event
- Reviews on short sessions conducted in between
- Feedback on the topic of discussions
- Post-event surveys
- Pre-event surveys
The suitable type of polling for an event depends on the size of your attendees. However, if you have less audience of 8 or 20 people, you can use word clouds for polling.
4. Friendly Gaming Competition
Most people love to participate in a friendly competition. It also helps event planners to make the audience excited and engage in between an event. Also, your event will have to get a fun element with the gaming competition. The result of friendly competition or games will drive the audience more active in an event. For winners, you can give gifts, reward them, or present theme sponsor prizes. But remember, the competition should be friendly, and it does not create any chaos within the audience. Also, take care of the game, which should be fair without any cheating or in favour. This trick will surely boost the engagement level of your online event, and attendees will always remember the fun of an event.
5. Good Networking
Most of the time, people don’t like to attend online events because of poor networking. So, ask your event planner to offer meaningful networking for a seamless attendees experience. The main key to effective networking is giving personalized experiences to audiences. And keep your focus on one-on-one and small group meetings. You can also create topic-related video rooms virtually. With that room, you can;
- Breakout rooms or creates discussions focused on the topic
- Encourage small-group discussion
- Facilitate one-on-one discussions
- Personalize the journey of the audience by exposing the audience to networking sessions as per their preferences or roles.
- You can host sponsor-led demos, discussions, or presentations.
Conclusion
For boosting engagement in an event, you can provide your attendees with the things they enjoy doing. Add some interactive elements so that attendees will feel incredibly engaged in an online event. If you or your company is organizing a live stream in Singapore or nearby, then choose the right event platform. It will help you to track the engagement and performance of your event. We hope you have liked the tips we have mentioned above for a successful online event. Still, if there are any doubts or queries, feel free to ask. Thank you for reading!
