Customer Journey Maps is a visual representation of the steps a customer takes from their initial consideration of your product or service to their eventual purchase and post-purchase experience. It can help businesses identify points of friction along the way and determine what steps they can take to make the customer’s experience smoother and more satisfying.
It can also help you understand how different channels (e.g. website, phone, live chat, social media) work together to create a cohesive customer experience. By understanding the journey your customers take, you can better tailor your marketing and sales efforts to meet their needs.
#1. Start by giving a brief overview of customer journey maps and what they are used for
There are a few key reasons why it’s important to brief management on the customer journey map during a presentation.
First, customer journey maps help to paint a clear picture of the customer experience. They provide an overview of how customers interact with the company across all channels, and they can help identify areas where customers are experiencing difficulty or frustration.
Second, customer journey maps can help to highlight opportunities for growth and improvement. By identifying points where customers are dropping off or switching channels, we can focus on improving those areas and make it easier for customers to do business with us.
#2. Mapping customer journey make your journey appealing by adding different things
There are a few ways to make your customer journey map more appealing and creative. One way is to use different shapes and colours to represent the different stages of the customer journey. This can help make the map more visually appealing and easier to understand.
Another way to make your customer journey map more creative is to add illustrations or photos to represent different stages of the customer journey. This can help illustrate the points you are trying to make on the map and help customers visualize the customer journey process.
#3. Showcase your customer journey maps in a different style
There are a few different ways to showcase a customer journey map in a board meeting in an appealing way. One way is to print out the customer journey map and post it on a wall or board so that everyone can see it. This allows everyone to get a clear understanding of the customer’s journey and where your company is currently positioned in relation to that journey.
Another way to showcase a customer journey map in a board meeting is by using an electronic version of the map and projecting it onto a screen or monitor. This allows everyone to zoom in and out of specific parts of the map, which can be helpful when discussing certain aspects of the customer’s journey.
#4. Use impactful storytelling
Storytelling is a powerful way to create an emotional connection with your audience, and it can be especially effective when presenting customer journey maps.
Mapping customer experience is often complex and difficult to understand, but storytelling can help simplify them and make them more engaging. By telling the story of a customer’s experience, you can help people visualize the journey and understand how different interactions with your company have affected them.
Storytelling can also help you highlight the most important aspects of the customer journey and make it easier to see how you’re contributing to their success. When people see the impact of your work in a clear and concise way, they’re more likely to be motivated to continue working with you.
#5. Collaborate with participants
In order for customer journey maps to be effective, it’s important to involve participants from across your organization. This will ensure that you capture the perspectives of different teams and get a holistic view of the customer experience. Additionally, collaborating with participants will help you gather feedback and make changes to your customer journey maps in real-time.
Closing note:
Customer experience consulting in Australia can help in making customer journey maps by providing expertise on customer behaviour. They can assist in understanding customer journey projects, how different channels and touchpoints can be used to improve the customer experience. Additionally, customer experience consultants can help simplify the process of mapping out the customer journey, and make suggestions on how to improve it.
Summary:
When it comes to customer journey maps, businesses tend to fall into one of two categories: those that see them as a necessary evil and those that see them as an invaluable tool. However you view customer journey maps, there’s no denying that they can be a bit boring to present. But there is a way to make them more engaging for your audience. By using creative visuals and storytelling, you can make your presentation more interesting and informative. In this article, we have talked about some tips for making your customer journey maps more exciting to present. Keep reading!
