7 Ways to Improve your SEO Content Writing

You can create content for your website in multiple ways. For example, you can write a blog or two and hope for the general audience to be interested, or you can write audience-specific content using the right keywords and generate traffic. The latter technique sounds better, right? In case you didn’t know, it is known as SEO content writing.

By using specific keywords, people try to bring up the rankings of their own websites. It’s basically a tussle of who gets to be on the top of Google’s search engine. Did you know 93% of online experience kicks off using search engines, which results in humans typing 74,000 terms every second?

After you get the hang of how the content and rankings work, you should be good to go. To help you so you’ll put your best foot forward, we’re presenting this guide covering everything you’ll need to know to improve your SEO.

Keyword Research

Keywords play an important role in ranking websites. With the use of relevant keywords and phrases, people can find your content through the search engine. However, while looking up such terms, you have to keep a couple of things in mind. For instance:

• Which term do people mostly search for?
• What is the number of people searching for a specific term?
• In what context do they search it?

All these questions are to help you strategize the placements for keywords. Thus, the target audience will be within reach. Now, to make keyword research easy, you can use various online tools like KWFinder or Semrush, etc., to look up keywords.

Keep in mind that you have to avoid keyword stuffing at all costs. Sure, the keyword-rich phrases are good for your content ranking higher on SERP, but it’s a double-edged sword, which may very well lead to incurring Google penalties. This can cause your rankings to plummet and lose business as well.

Blog posts and structuring

SEO writing is incomplete without the use of proper structuring, as the blog’s message may get lost if you end up following an inefficient format. You wouldn’t want your reader to lose interest in the published write-ups altogether. For the best user experience, you ought to structure your blogs from A to Z.

Also, use headlines tags to render a well-structured write-up and use H1 for the main heading, H2 for sub-headings, and so on. Moreover, you can chop your big paragraphs and make them into chunks. You need to ensure the blog contains relevant content, and your written work must be readable for humans and search engines alike.

By following these steps, you’ll be increasing the overall readability score of your content. As a result, the audience will surely visit your website more often.

Incorporate the use of images

You’ve probably heard of how people are more attentive when presented with a learning style that suits them. To captivate your visual audiences, you can use relevant images or GIFs and make quite an impression on them. In this way, the reader will be more interested in hearing what you have to say and visualize the concept more clearly.

Not only that, you’d be able to get your content ranked if a user does an image search for the one in your content, resulting in more traffic for your website. Opt for attaching a product image or an illustration, as long as it ties up somehow to the blog’s topic.

But don’t get carried away. For instance, the reader will lose the context if you’re going for a pun through an image unless or until it’s apparent. Furthermore, you can also add ‘alt text’ by captioning your image in an attempt to elaborate more efficiently.

Your audience matters

One of the most important factors of your SEO writing has to be the audience. First, you should know who you’re writing for. After figuring out your audience, you’ll be able to tailor each piece of content more accordingly to their needs.

The more detailed your content, the more popular you will be with Google’s algorithm. Not only that, but your readers will benefit from it as well. You cannot ignore the fact that your company depends upon the readers. If there’s no traffic, your website will be dead, and eventually, the company as well.

Thus, you have to drive as many users as possible towards your content by any means necessary. Organic approaches are essential, and that’s what we’re sharing with you thus far. In fact, what you can do is imagine yourself in the shoes of the reader and judge for yourself what they’d like to know more about.

Make use of natural link building

Instead of relying on old techniques like link farms and link purchasing, one can opt for other ways to optimize SEO copywriting. Although link building can get difficult, especially for beginners, you should not forget it is quite an essential ranking factor in SEO.

A great way is to create guest posts and request other high-domain-ranking websites to publish them. This will give you a chance to get clean (search-engine-approved) backlinks. Another great tip is to create valuable surveys of your industry. With this, other websites in your field will link to it to quote statistics, and you’ll get a natural backlink for your website.

You should focus on internal linking to ensure your website visitors stay on the page longer, and you can divert traffic from high-volume pages to relevant, low-volume ones. You can keep a check on your link performance with tools like Monitor Backlinks or Ahrefs.

Also, you can tap into your creative side and incorporate infographics or videos for content sharing. Although, don’t forget to link back to the original source.

Keep a close eye on competitors

Keeping a close eye on each step your competitors take can be a great strategy. Google Analytics, for example, is a simple and free tool for measuring page visitors and the average time spent on a page.

Furthermore, if you notice your website’s numbers declining at a quick rate with a low average time spent, reviewing the content again can come in handy. Because there’s an off chance that your audience couldn’t find what they were looking for in the content. To determine whether your write-up is worthy of being viral or not, look at its number of social reach (likes, reactions, shares).

These indicators ought to highlight where you stand in terms of rankings on SERP.
Usually, people don’t bother going past the first page on Google, which poses a huge challenge. So, you have to make sure that you put up relevant content to stay on the most competitive page.

Use social media efficiently

Instagram, Twitter, and Facebook are social media behemoths marketers utilize to promote their SEO content. It’s a simple and cost-free approach to reach out to your target audience, and it’s also growing increasingly important. Here’s how you can utilize social media for traffic gaining purposes.

Create an account on any social channels you can manage, and make a point of posting stuff at least once a week. You should publish a few times each week, up to 1-2 times per day.

Share each new piece on social media and forums with compelling descriptions and call-to-action. Because social media’s strength is in sharing, it’s critical to include share buttons on each of your blog entries.

All in all, in case you run into any troubles, you can always refer to Creative Writing Experts to give you a helping hand.