The visual comes first! When you have a website, the interface of your support can push Internet users to discover your content. The decor, animations and overall aesthetics of your website play a very important role. You can bet on your own tastes to design your platform to your liking. However, to have a thread of ideas, discover the 8 unmissable trends in terms of website creation in 2021.
Add videos
A website which has a few video sections shows a rather effective touch of modernity. You must target and attract Internet users by the visual identity of your website and click here to request the assistance of a web marketing agency. Do not hesitate to use a presentation or a video advertisement in the pages.
Adopt an asymmetric structure
While symmetrical layouts may seem orderly, a website with an asymmetric structure is very much in vogue right now. This demonstrates a certain freedom, an aspect that goes beyond the standard concept. We recognize that mirroring can sometimes be routine to the point of discouraging Internet users. The asymmetrical style displays rather freshness and dynamism.
Choose an extremist design
There are two types of extremist design website. Either this one is minimalist or maximalist. The first aims for a simplified style according to the creation of a tailor-made website, with details limited to the strict minimum, that is to say, without animations or unnecessary elements. On the other hand, a maximalist site is fuller, with creations, effects and animations of all kinds. Be careful, it is important not to make the website too bloated.
Use vector images
Everything that is vector is in fashion in this year 2021. We are mainly talking about these graphics with geometric shapes that are starting to fill the canvas. These images can keep their quality and resolution no matter how you resize them. A vector image looks more or less like a cartoon representation.
Use animations
Animations are means of sharing that are easier to capture for Internet users, to convey messages or pass on content. The animations are self-explanatory and in addition to attracting viewers, they can also be used to encourage them to take action. Anything with movement attracts little more than written content. These little sequences can really enhance your website.
Choose a black background
For the year 2021, dark mode has become an innovative trend to design the interface of a website. Already, the main advantage is that the black background is easier to look at without straining the eyes. The contrast of the white texts on the background is also pleasant to see. However, do not hesitate to play with the nuances of colors to bring more atmosphere to your website.
Focus on the abstract style
An abstract logo can talk about your business without saying too much. We often look for this way to stand out and present ourselves without doing too much publicity. Using this graphic style can display great simplicity and a neutral effect, but it also shows that the site has something to seduce by the choice of its design.
Use a varied scrolling mode
The way your pages scroll can be a fun point on a website. The goal is to create various effects like with PowerPoint slides. In 2021, parallax scrolling is one of the most popular options. This is a way to cycle through animations with different movement speeds. Find out later in this article how to avoid the pitfalls in the event of a website redesign!
What is SEO optimization for a website?
The word “optimization” essentially covers two activities:
- The technical optimization of a site;
- Text optimization, better known as SEO copywriting.
Each of these two activities has its own specificities and a large number of complexities. If SEO optimization is not usually done in record time, it is clear that to obtain a constant result, this discipline requires constant attention. SEO requires constant adaptation to the rules set by search engines, which constantly update the algorithms that assess the quality of our website. The optimization rules suggested by Google are an example. You can contact this website: https://secuserv.ch
- Market analysis: market study and analysis;
- Keyword analysis (Keyword Research): these are terms searched by our potential customers;
- Definition of keywords: analysis of relevant keywords for your activity;
- Content creation: optimization of the content of your website, creation of original, innovative and quality content;
- Creation of links: design of internal and external links;
- Technical website audit: analysis and study of the technical characteristics of your website and its evaluation;
- Correction of HTML errors
- Improved speed performance
- Measurement of results: use of tools dedicated to the optimization of websites for the ranking of results among search engines.
