I’ve been doing SEO for over a decade, and I’ve always been curious about how other people do their jobs. I’m interested in their thoughts and the motivations behind their choices. It’s especially important when you’re in the industry because so many different factors affect your site performance. For example, if Google is penalizing your competitors’ sites for using too many keywords. Then your own site will get penalized too! To remain competitive in your industry, you must be able to assess your situation.
What does this mean, then? How do you employ a keyword research tool? What steps can you take to ensure that your content strategy is effective? And most importantly, how can you run a competitive analysis on competitor sites without spending hours finding out who owns them all? Let me tell you how!
Use the best keyword tool, keyword generators, and more for competitive analysis!
- Utilize a keyword finder tool.
- Make use of a keyword generator tool.
- Use a keyword suggestion tool.
- Use a keyword density tool (to determine how many times your keywords are used in the title and meta description). This will give you an idea of how much competition there is for those terms. And can help you decide if they’re worth targeting or not!
- If you’re interested in learning more about how long Google takes to rank web pages according to the value of their content.
Describe a keyword finder.
You can use a keyword finder to find the most effective keywords to target. The process of finding relevant keywords and optimizing your website’s content for them is known as keyword research.
In this guide, we’ll cover:
- How to use a keyword finder
- What makes a good keyword finder
- How do find the best keywords to target How long it takes Google to rank pages based on their content quality What is a keyword finder? You can use a keyword finder to find the most effective keywords to target. The process of finding relevant keywords and optimizing your website’s content for them is known as keyword research. In this manual, we’ll discuss:
Why would someone use a keyword finder?
To find keywords that are pertinent to your business. Using a keyword finder is a good idea in the beginning. If you run a company that sells products or services related to the holiday season. For example, then it might be important for you to know which search terms people are using. In order to determine what kinds of promotions would be most effective at driving traffic.
The second reason why it’s important for marketers and businesses alike is that they can tell how many people are actually searching for certain terms. And if they’re not being used by other companies within their industry (or even outside). Then perhaps now’s the time to try something new!
How to use a keyword finder for competitive analysis?
- List of keywords
- Keyword density: The frequency with which a keyword appears in your content.
- Keyword difficulty: The level of difficulty for finding the right keywords for your niche and topic.
- Volume: How many times does this keyword appear on Google SERPs?
- Trends: Which topics are trending at present? It’s important to have an idea about what your competitors are focusing on because it will give you insights into how they target their audience. And what kind of content they produce which might be relevant to yours.
1. Make a list of the opposition.
Making a list of your competitors is the first step in conducting a competitive analysis. This can be as simple as writing down all the names of companies you see in your field and cross-referencing them against each other. Or it could be more complex and involve researching their websites, blogs, social media accounts, and anything else. That might help you understand who they are and what they do.
There are several critical considerations to bear in mind as you compile this list:
- Make sure that you don’t include any people or organizations that aren’t really competing with you (e.g., someone who sells books about how to quit smoking). You want only those companies on your list whose products or services directly compete with yours. And even then only those which offer something similar enough for customers to choose between them instead of buying from both sides (i.e., if one website offers a cheaper product than another website’s version then they’re not direct competitors).
- If possible try contacting some potential customers before compiling this list so as not to give away too much information about yourself. Otherwise, just focus on looking at publicly available information such as Google Analytics reports, etc.
2. Get sight of their content strategy with a site crawl tool.
- Discover the kinds of content they are producing.
- Find out how frequently they release new content.
- Find out what topics they are covering and which ones have the most traffic or social shares, etc., on their site.
- Use keyword finders to see if there are any phrases that are being used more often than others in their blog posts and articles. So you can determine if those phrases would work well as keywords for your own website (or another one).
3. To get it done for you, hire someone else.
If you don’t have the time, or the resources to do it yourself. There are a number of companies that can help. These include:
- An SEO company. They’ll run your keyword research, and then send over their findings so that all you have to do is implement them into your content strategy and watch the results come rolling in. This might cost more than hiring someone on Upwork or Fiverr (depending on how much work they do). But it will be worth it if you want to make sure your site ranks high in Google search results for relevant keywords.
- A freelancer/freelance marketer who specializes in this kind of thing. They may charge less money than a full-time employee at an agency. And sometimes even less than hiring an individual freelance writer. But what they lack in experience they make up for with enthusiasm and passion for their craft (which translates into better results). The downside here? You won’t get access to any back-end tools. Like CRM systems which could help streamline reporting processes down the line (which would be handy).
Professional SEOs use a keyword finder to run competitive analysis and you should too!
Keyword finder tools are a great way to do competitive analysis. But they can also help you find keywords that your competitors rank for.
For example, if you’re looking at the top 10 websites in your industry and want to rank for “SEO,” then using a keyword tool will give you all of the words related to SEO. You’ll see how many people are searching for these terms on Google every month and what their traffic numbers are like. And this information can be helpful when deciding which sites should go down in flames. Because they’re not providing value or aren’t providing what consumers need.
Conclusion
As you can see, keyword finders are an excellent resource for learning how your competitors are performing and where you can excel. It is important to remember that there is no one-size-fits-all solution when it comes to competitive analysis. So make sure you choose the best tool for what you need!
