You put in a lot of effort to produce an excellent SEO content writing piece. You share it on your blog, your social media sites, and make certain it is search engine optimized.

However, your views and subscriptions are not up to the desired state.

You will find comfort in knowing that obtaining traffic is a typical issue for the majority of marketers. And although there are many methods to increase those numbers, content syndication and guest posting stand out due to their low cost, ability to increase brand recognition, and ability to enhance SEO performance.

That is if you do it correctly. Otherwise, there is a risk of having your own material outranked by your rivals.

At this point, you may be asking how to utilize these techniques effectively and how content syndication is different from guest posting.

Content Syndication 

Content Syndication refers to the act of republishing the same piece of information on one or more other websites. The materials can be an article, an infographic, a video, and so on. Publication companies like syndicating material because it enables them to provide timely information to their audience. Additionally, the original writers profit from this approach since it exposes their brand to a new audience.

It’s critical to understand that, despite appearances, content syndication is not synonymous with guest blogging. A guest post is an entirely fresh piece of content writing created for a particular publication. In contrast, syndicated content is the act of publishing the same piece of content and on multiple platforms with authorization.

From the reader’s viewpoint, it’s easy to determine whether an item was syndicated rather than a guest post since the page often includes a reference to the original source.

Generally, publishers use the following language when referencing a syndicated piece:

“This story was first published in [Original publication + Link].”

“This article was first published in [Original publication + Link] and is reprinted with permission here.”

However, every technique comes with pros and cons.

Benefits of Content Syndication

Grow Your SEO 

Syndicating your content properly results in extra author bylines and high-quality links back to the website. Additionally, you have the option of changing the affiliated text in the link, which will improve your SEO.

Lead Generation 

By expanding your visibility to a larger audience, you may find an increase in your lead. By republishing material, you may reach a portion of your target audience, providing them with the information they are looking for in the areas they are currently looking for.

Immediate Promotion

While it is generally frowned upon to syndicate promotional material, you may be allowed to add links to your website or social network accounts in your author profile or put a CTA within the text of your post.

Drawbacks of Content Syndication

Duplicate Content

This is the primary concern of marketers when it comes to syndicating content. You’re basically republishing your material on third-party sites, which Google highly discourages. 

Lower Your Google Ranking 

If your plan for content syndication is very effective, your blog material may wind up being reprinted in a renowned magazine. However, if someone searches for your keywords in that post, the piece above may show your version in Google search results, preventing visitors from visiting your site.

Bad Reputation Website

The most critical aspect of content syndication is identifying the appropriate partners. Sadly, some sites don’t have a decent syndication mechanism and will reprint your material as their own without linking back to your site.

Inappropriate Lead Quality

While your total lead generating numbers will almost certainly rise, the quality of interested leads may suffer. When establishing a content syndication campaign, it’s critical to work with your sales department and consider lead scoring or extending the types of the landing page.

Numerous marketers feel that the advantages of content syndication outweigh the drawbacks. We believe in content syndication since we believe in enhancing the web with great information.

Now let’s look at what guest posting has to offer.

Guest Posting 

Guest blogging is a low-cost yet very successful method of enhancing your content marketing approach. Content is critical for both SEO and reader engagement. Guest posting simply refers to the act of publishing articles authored by others.

Let’s take a look at some of the most compelling reasons to start guest posting:

No Limit to Content Types

Perhaps the most apparent reason to utilize guest blogging is that it allows you to avoid writing material yourself. If you’re a company owner, you’re already swamped with a variety of responsibilities. However, it’s great to alleviate some of your own strain by posting guest articles.

Boost Traffic 

By producing material on a more regular basis and covering a wider variety of subjects, you may significantly grow your audience. Additionally, your guest writer may bring their own following to your site.

Provide Your Readers With a Range of Perspectives

Even if you’re one of those professional bloggers who manage to produce material on a regular basis, your followers will likely enjoy hearing from someone with a fresh perspective. With guest articles, you may expose people to concepts they may not have encountered elsewhere or that you may not have considered yourself.

Contributes to the Development of Authority

This is another benefit of publishing credible information on niche-related subjects. The more high-quality articles you publish on your weblog, the more you establish your profile as an industry expert. The benefit of guest articles is that even though the material was produced by someone else, it shows on your site, which helps establish your brand.

Drawbacks of Guest Posting

Time-Consuming

Guest blogging may take months to produce effects. If you want to see genuine benefits from guest blogging, you must continue writing on a consistent basis.

The Audience is Difficult to Comprehend

If you’re writing material for an unknown website, you may be unsure what people want to read. Therefore, before posting like a guest blogger, ensure that you are familiar with your target readership.

Penalty for Keyword Stuffing

The goal of some guest bloggers is to stuff their material with keywords to rank better. Additionally, you are likely to face penalties if discovered through search engine operators. Thus, it is critical to consider the number of keywords utilized in the text.

Final Word 

To summarize, syndication is a delicate balancing act that needs due diligence and patience in order to enjoy the advantages that you can reap. While both guest blogging and content syndication may provide similar advantages and, in some cases, more effect when it comes to establishing your online reputation, syndication can be a more straightforward path to achieving the amount of ROI you would expect from any of the two methods.