7 Customer-Centric Ecommerce Website Design Tips you should put yourself in the shoes of your customer when designing your ecommerce website. Consider the questions and concerns they might have, and make sure your website design addresses them all. Customers can find what they’re looking for quickly on a well-designed website. They should also be able to find all of the necessary information and place their order without difficulty. Find out these tips by ecommerce web development company –
1. Make an ecommerce Website That Is Responsive Mobile phones, tablets, and desktop computers — your website visitors may shop online using any of these devices. Your website should provide a consistent experience regardless of the device they’re using. This is where the concept of responsive website design comes into play. Responsive websites adjust their layout and content to fit different screen sizes automatically. In a nutshell, they’re made to be adaptable. Users on certain devices may not be able to read your content without scrolling if your website is not responsive. Alternatively, your images may only be visible in part.
2. Reduce the time it takes for a page to load. Have you ever been annoyed because a website took too long to load? Let’s face it, we’ve all been there at some point. It’s not only inconvenient, but it’s also a waste of time. In fact, a slow page load time can turn off impatient customers. According to a study, pages that took more than 1.5 seconds to load had a 38.24 percent bounce rate. On the other hand, pages that took longer than 3 seconds to load had a 44.28 percent bounce rate. The main takeaway is simple: don’t keep your site visitors waiting. What can you do to speed up the loading of your website?
3. Make Use of High-Definition Visuals Prospects can touch, smell, and feel a product before purchasing it when shopping in person. They don’t have that luxury when it comes to the internet. Instead, they rely on photos and videos on the website to evaluate the product. Clear, high-quality, and visually appealing graphics can have a big impact on a customer’s decision to buy. Make sure you upload multiple images to give your customers a better idea of the product you’re selling. Shoot them in such a way that any distinguishing features are easily visible. Zappos, an online clothing and shoe retailer, does an excellent job of displaying its products on its website.
4. Customer testimonials should be prominently displayed. Online reviews are another important factor that can influence purchase decisions. They have the power to make or break a potential customer’s trust. People frequently search for online reviews before purchasing a product to ensure that they are investing their money wisely. They want to double-check everything from genuine customers, including quality, customer service, and authenticity. When designing your website, keep this customer requirement in mind. Make it simple for people to find product or service reviews. Make sure the review section is prominently displayed.
5. Make the Checkout Process Easier How much effort does a prospect have to put in after they decide to make a purchase before they can complete the checkout process? Is it necessary for them to go through multiple pages and provide a long list of information? If you answered yes, be prepared for a lengthy process. Some prospects may drop out of the process in the middle due to exhaustion or distraction. Make the checkout process as simple and convenient as possible to avoid this. Request that prospects only enter the information that you absolutely require. Name, address, and payment information should be sufficient to complete the transaction.
6. Improve the structure of your website’s navigation As the owner or marketer of an ecommerce website, your goal should be to reduce the total number of clicks for users. They should be able to quickly and easily find what they’re looking for. You can’t have all of your products on the homepage at the same time. What is the best way to strike a balance? What can you do to improve the optimization of your website? Sort your products into a couple of parent categories. If you have an apparel website, for example, you can have categories such as casual wear, party wear, formal wear, and so on. Keep in mind that your navigation bar should be able to accommodate all of your categories.
7. Provide multiple payment options Credit cards and debit cards are two of the most popular online payment methods. However, don’t assume that everyone who wants to buy something from you will use them. What if they only want to pay cash once the product has been delivered? What if they’d rather pay with PayPal? You must consider various preferences and provide a variety of payment options. If you don’t offer cash on delivery and someone specifically requests it, they may abandon their cart. Due to a lack of options, you may lose out on potential customers.
