Tips To Make Your Content Stand Out
There’s a sea full of content out there, but do you know what it takes to make your content stand out?
What Is The Current Landscape Of Content:
In the day and age, we live in due to the easy access of the internet and various other technological advancements. It is extremely easy and convenient to create content. We currently are swimming in the abundance of content. This is why it is extremely difficult to make your content stand out.
Because having a lot of content at your disposal is not necessarily a good thing. Because having quality content over a large quantity of content has always been the preference of everyone who understands the intricacies of what makes your content stand out.
Quality content always has the drawing power to generate a better bounce rate on the website. People actually stay and read to pay attention to the content. And when it is up to a certain standard they even engage with it.
Which certainly isn’t the case with quantity content. As quantity content is largely produced to just showcase the quantity of work. It is the prime example of stats padding which absolutely has no context or effect on consumer engagement.
And this is also a major reason why many people having access has not been a good thing. As it is also largely responsible for the quality of content going down exponentially. And Following are the disadvantages of quantity content over quality content:
Disadvantages of quantity content over quality content:
- Lower SEO Ranking
- Lower Consumer Engagement
- Extremely High Bounce Rate
What Makes A Content Standout:
According to the research conducted by the leading advertising agency in the UAE. People nowadays have a smaller attention span than a goldfish so if the content that you are offering. Is not up to the mark then good luck having it make any impact on the consumer audience at all.
This basically means that your content needs to be smarter and sharper. That if it is being skimmed by your average reader then it has 5 seconds to stand out. And as we can all attest to It is not a lot of time to make an impression in.
But this is also the situation where your creativity needs to shine so that you can make an adequate impact. And create content that will not only stand out but also create great engagement while doing it. Because following are the benefits of creating quality content.
Benefits Of Creating Quality Content:
- Top SEO Ranking
- Content Engagement
- Chance To Repackage Same Content And Get More Mileage Out Of It.
How To Make Your Content Stand Out:
Now that we have gone through the disadvantages of poor content as well as the advantages of high-quality content. Now we need to discuss what are the steps you need to take so you can make your content stand out.
Having an original voice with original ideas are extremely important for standing out. People nowadays are interested in authenticity something which increases their knowledge. Not another same told story that is being repackaged for the tenth time.
So if you want to make your content stand out. Then being original and authentic is the number one thing you need to do, to make your life easier we have also complied another list of tips. That will help make your content stand out from the general crowd. Cut through the clutter and be original with these tips.
Tips To Make Your Content Stand Out:
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Find Your Niche:
The quickest way to make your content stand out from the sea of content churned out every day. Is to develop your own niche you want to cater to. There are a lot of people creating content and the only way you can make a difference is by being different. And offering a perspective that others simply can not offer.
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Get Them With A Catchy Hook:
Turns out humans and fish do have a lot in common that is if you are able to reel them in with a catchy hook. Then they have your complete and undivided attention through which you can make the most impact. And this will give your content a chance to stand out. So remember to pay adequate attention to your content’s hook line.
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Provide Answers To The Questions Asked:
Nothing puts a reader more off from your content. When they invest time in your content and read through all the details only to be left frustrated. In the end, when they are not provided with the answers they have been looking for. It almost guarantees that they will never return to your content if this is a practice you are regularly practising. This is why you need to ensure that whatever content you are serving needs to have an answer/satisfying conclusion. To the theory, you are serving
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Know Your Audience:
Always know the audience you are writing for. The taste they have and the type of content they are looking for. Analytics tools like google analytics is a wonderful way to find out the audience you are catering to. So that you can be aware of what to serve. So you can make your content stand out from the generic other content
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Always Add Value:
The best way to make your content stand out is to always remember to add value to it. Now you may be asking how do you add value to the content being served. Well, the simple answer to this query is. if your consumer is leaving with more information than they intended to learn from it then you are adding value to your content.
In 2021 you don’t need to work hard to be successful in fact you need to work smart. And this is the reason why through this blog we have highlighted how even in an extremely saturated field like content development. You can take certain decisions which will make your content stand out from the rest of the clutter. Which tip did you found the most useful? Remember to let us know in the comment section.