Attracting customers online through your jewellery website isn’t easy. You have to pay attention to the minute details on your website to improve your search listing and attract customers.
Introduction
Digital commerce is gaining momentum, and an increasing number of tech-savvy customers are resorting to online shopping. Gone are those days when customers believed that they have to personally visit a store and try the jewellery to be able to judge it. Today, you can conveniently purchase jewellery online, and you can also try it out digitally to know how appealing it looks on you.
The online jewellery market is predicted to grow by $ 19.88 bn during 2020-2024. It will be progressing at a CAGR of 15% during the forecast period, and the market research says that it will keep on increasing. If you want your jewellery business to grow, you must consider updating your website with the latest features or create a new website for your jewellery business by hiring a notable Website Design Company. By offering customers all the latest features on your website that make it easy and convenient for them to buy your products, you can keep your competitors at bay.
What features to include in your jewellery website?
You should be careful while designing a jewellery website as it needs more than just a captivating design to attract and retain customers. Some of the features that should be essentially included in your jewellery website are:
Homepage
A homepage should include a login option, menu bar, customer support number, latest offers, about us section, etc., to provide users with precise and relevant information. It should have a simple design and also make website navigation easy. You can take inspiration from the Astley Clarke website for an effective homepage design.
Website banner
A carousel banner designed by an expert Website Design Company in Garia, Kolkata, India, should be present on the website, highlighting the special offers, USPs, and other necessary details. The images should be captivating, the taglines/message should be engaging, and the CTA should be prominent.
Search
A search function should enable the customers to find their desired products easily and quickly. The search function should have an autosuggest option, filtering option, sorting option, etc., to make product discovery easier.
Product trial
Your website must have a try-at-home option available. It aligns with the brick-and-mortar jewellery shopping experience and enables the customers to have the best of both worlds. Letting the customers try a product before purchasing it also builds trust.
If you cannot provide that option, then go for the virtual try-it-on feature. The customers can upload a photo of themselves on the website and virtually try on desired pieces of jewellery to see how it compliments them.
Wishlist
Web Development Company recommends having this feature on your website as it improves customer experience. It helps the visitors to save their favourite products for future reference.
Social media
Showcasing your presence on Instagram, Facebook, and other social media platforms can enhance cross-channel promotion. Including media coverage can help in showing off brand value and building trust.
Chat function
Integrating a live chat function on your website may help generate revenue as research data shows that about a 20% increase in the conversion rates was noted through live chat. Live chat enables the customers to interact with your brand quickly and also find answers to their queries.
Testimonials
SEO Company says that positive reviews can improve your search rankings. Besides, they can also motivate other visitors to purchase your product and build a sense of trust in your brand.
Customized jewellery
For customers who desire to design their products, it is essential to provide an interactive tool that can be easily operated. It improves the user experience.
Gift finder
Selecting gifts for your loved ones can turn out to be a time-consuming process. By offering a dedicated gift finder section, you can simplify the buyers’ tasks and enhance their experience. You can learn to use it efficiently from the Carat Lane website.
Offers
Web Design Company says that it is a great marketing strategy. By providing enticing offers and discounts can draw customers attention and motivate them to purchase your products.
Conclusion
Whether you are planning to run an online jewellery business or simply want to create a website to promote your brick-and-mortar shop, it is essential to consider the features mentioned above. Incorporating these features can boost your revenue and help your business secure a place in the digital space.
Bonus Tip: Online retailers should have high expectations when going for online business. Interestingly, over 60% of online business is generated either through social media or mobile.
