Marketing serves as the backbone of a business’s operations. People won’t come to you in order to buy your products or services if they aren’t aware that you offer them. This clearly signifies the importance of digital marketing and advertising. However, with changing times, marketing channels and techniques are also changing.
While conventional methods, such as print media and electronic media, are still relevant and produce fruitful results, the importance of digital marketing cannot be neglected. It can give you an edge over your competitors and market your products in a better, more effective way, without burning a hole in your pockets.
Having said that, for running a strong digital marketing campaign, you must know about its major components. Let’s take a look at them:
Search Engine Optimization
Hiring the best SEO company Dubai should be your topmost priority after you have your website ready as it is one of the main 5 components of a robust digital marketing strategy. Without search engine optimization, your website won’t gain the visibility and exposure on the internet that is required to generate leads.
Research shows that more than 63,000 search queries are performed every second. This clearly shows that people now rely on the internet to buy any type of product or service. And if your offerings are listed among top results, you are losing out on a lot of potential leads. Even if you are on the 2nd page of search engine results, you are losing a major chunk of your target audience, as almost 75% of users don’t check the 2nd page of Google results. This is exactly where SEO is going to help you. For the uninitiated, SEO can help to improve your website’s ranking in the search engine and help it claim the top spot. It is basically a continuous effort that needs to be updated from time to time.
PPC
Along with SEO, PPC can help you to gain a prominent spot among search engine results. This component, however, offers quick results as you will immediately start getting traffic. This can result in enhanced lead generation and a higher conversion rate, depending on how well you handle leads.
When you run a PPC campaign, you bid for the ad space on Google. If you are using high potential, relevant and effective keywords, your link will be visible above the top search engine results. This also depends on the budget you have allocated for PPC. A notable thing here is that you will only pay for the PPC campaign if the user clicks on your link. This makes it quite cost-effective.
Social Media Marketing (SMM)
Gone are the days when social media channels were merely used by people to stay connected with each other or sharing their thoughts. However, their use has changed drastically now. Companies now use them to run ads, stay in touch with their existing and potential customers, spread a name about their brand, and offer customer support services as well.
Facebook, Twitter, Instagram, LinkedIn, Reddit, YouTube, and almost every social media platform now allows users to run ad campaigns. When you run a campaign, your post gains maximum visibility. It even appears on the timeline of those people who do not have subscribed to your channel/followed you/liked your page. This increases the chances of post engagement, leading to lead generation, and increased revenue.
Other than that, you can now set up shops on social media channels as well. This allows companies to directly sell from these platforms instead of diverting users to their websites. Users get a convenient experience while business owners get more leads. It’s a win-win situation for everyone.
Content Marketing
Just like SMM, the application of content marketing has advanced up to a great extent as well. It has an integral factor when it comes to getting ranked among top search engine results, as this is where you’ll be incorporating keywords.
Having said that, keyword optimization is a tricky part. You need to be very articulate when doing this as overstuffing keywords in the text can do the opposite. Also, you need to write relevant, engaging and unique content if you want to obtain the maximum benefits of content marketing.
The Takeaway
In all, having a strong, result-oriented digital marketing strategy is the need of the hour for every organization, regardless of its size, nature and scale. So, if you haven’t done this yet, contact the best digital marketing services in Dubai. This is surely going to benefit your organization. They will identify the right online platforms for your business and market your company’s offerings effectively.
