real estate agent
It is essential to use social media in the real estate market. After all, your customer is there. Check out now a guide that shows the importance and how to be successful in the top 5 social networks.
It is definitely impossible to ignore social media in your real estate marketing strategy.
After all, we are talking about one of the channels most used by internet users.
Just so you have an idea, 53% of the planet’s inhabitants have an account on some social network.
This data only brings us one conclusion: your customer, without a doubt, is on social networks.
However, in the midst of this positive scenario, questions arise: how to impact these people? How to sell my properties on social media?
That’s what I’ll talk about in this post.
Here, you will learn how important it is and how to be successful in the top five social networks in the world. Come on!?
What is the Importance of Social Networks for Real Estate and Real Estate Brokers?
Social media is essential to your strategy for one reason only: your customer is there .
I say this because, as we have seen, more than half of the people in the world are in one or more of them .
Furthermore, Brazil is the 3rd in the ranking of countries that spend more time in them .
In other words, your customer is not only there but also spends a great deal of time there.
Currently, it’s estimated that there are more than 250 social networks , but that doesn’t mean you need to be on all of them.
This attempt to “embrace the world” will make your content lose relevance.
Therefore, the golden rule of social networks is to be present only where your potential and current customers are.
In addition, it is essential to create rich and quality content that helps your potential consumer to solve a pain/problem, and that makes them walk on the purchase journey.
What Are and How to Use the Main Social Networks in the Real Estate Market?
As I said, there are over 250 social networks.
However, the most used by users themselves and, consequently, by professionals and real estate companies like rudn enclave islamabad are: Instagram, Facebook, WhatsApp, LinkedIn and YouTube.
Learn a little about them now and how to be successful in each one.
Instagram is a free online social network for sharing images and videos that already has more than 1.22 billion active users worldwide ( more than 99 million here in Brazil alone ).
Despite still losing number of users to Facebook, Youtube and WhatsApp, Instagram is the social network with the highest engagement of all.
In other words, it is the one that people interact the most .
To have good results on this social network, however, is not simple.
Some of the following good practices need to be followed:
- Have a business profile.
- Produce quality content.
- Make real estate ads.
- Analyze competitors.
- Use Stories.
- Use IGTV.
- Make Lives.
- Use Hashtags.
- Interact with followers.
- Analyze the metrics.
Learn more about Instagram by reading the articles: “ How to Sell Real Estate Through Instagram ” and “ 10 Inspiring Profiles on Instagram “ .
Facebook is the biggest social network in the world.
To give you an idea, the social network has more than 2.85 billion active users per month around the world ( more than 130 million here in Brazil ).
Through the platform, you can create a page for your business, share relevant content, chat with your potential customers, make targeted ads, join groups and much more.
Check out some tips and best practices to succeed on Facebook:
- Create a FanPage;
- Produce relevant content;
- Make real estate ads ;
- Analyze competitors;
- Use chatbots;
- Embed your page on your real estate website ;
- Real estate agent website templates;
- Make Lives;
- Use Stories;
- Join and create groups;
- Interact with your fans;
- Analyze the results.
WhatsApp is the biggest instant messaging app in the world .
To get an idea, there are more than 2 billion active users per month around the world and, in Brazil, 98% of people who use smartphones have WhatsApp .
All these impressive numbers clearly show the innovation that the app has brought in the way we communicate.
In the real estate market, it is increasingly common to see real estate websites with chat options via WhatsApp, online chat conversations being completed there and even potential customers who require contact via the platform.
Discover some actions to be successful on WhatsApp:
- Use WhatsApp Business;
- Provide a fast, humanized and qualified service;
- Use good manners;
- Use all features;
- Share quality content;
- Use broadcast lists;
- Use Status/Stories;
- Do not use automation robots.
LinkedIn is a social network considered to be the largest professional network in the world.
To give you an idea, LinkedIn, purchased by Microsoft in 2016, has more than 756 million users worldwide .
Through the platform, it is possible to generate real estate leads , increase brand awareness, show yourself as an authority, relate to market professionals and potential buyers, in addition to, consequently, increase sales.
Find out now some good practices to get results on LinkedIn:
- Create a Company Page.
- Optimize your personal profile.
- Do advanced searches.
- Advertise on LinkedIn.
- Use LinkedIn Pulse.
- Create and join groups.
- Analyze the metrics.
Learn more about Real estate business growth technique
YouTube
YouTube is the largest video platform in the world.
There are more than 2.29 billion active users within the social network.
In addition, YouTube is the 2nd largest search engine in the world, only behind Google.
That is, just as people search Google for real estate, they also search YouTube.
Want to be successful on YouTube? So check out the following tips now:
- Create a channel;
- Customize the channel;
- Make good planning;
- Produce quality content;
- Use SEO strategies ;
- Make announcements;
- Analyze the results.
Now is the time to optimize the strategy.
You can start creating content because you already know your customer is on social media and you also know how to be successful in the top 5 of them.
