Having a curative plan for your product launch & virtual show is equally important as inventing your brand’s product. Even the greatest products won’t take off unless you promote them well and create a worthwhile buzz all over the internet and grab the attention of your target audience.
Like we all know, for showcasing your products you require a place where you can invite exhibitors, sponsors, big brands, and audience members. Earlier in-person events were popular to organise these kinds of shows but after we encountered the sudden outspread of a novel coronavirus, our way of hosting a product launch or show completely changed. Virtual events became an eye-catching platform for organisers and have become an integral part of their lives.
The virtual product launch comes with unlimited advantages which enhance your interaction and engagement level while at the same time help you present your product successfully to wider audiences. If you are new to the world of virtual events and looking for various ways which can help you host an outstanding product launch. You have come to the right place! Here in this article, we will be covering critical steps to host a virtual product launch or show for your brand. Let’s dive right in!
What is a product launch?
A virtual product launch is an online event that showcases the latest products in the virtual marketplace. Virtual product launches are used to allow brands to display their new or upcoming products and create hype amidst their target audience. For hosting a virtual product launch here are three basic requirements as follows: a strong internet connection, a mobile or a computer device, and a place away from all the hindering factors.
Below are 6 crucial that you must consider before hosting a virtual product launch.
6 Steps to host a virtual product launch for brands
The prelims launching any product online or in-person is, you must have a good strategy. Lists of your target audience belonging to different platforms namely, email and social media must be prepared. After this, you can follow the below-mentioned steps to make your product launch a day to remember for your target market!
STEP 1: PRODUCT LAUNCH EVENT PLATFORM-
In an in-person event, the first step for a successful product launch was finding the appropriate venue. But since we are now doing virtually, finding a virtual venue for your audience is the most crucial step. One of the most appreciating benefits of a virtual event is you can reach a wide spectrum of audiences around the globe.
With a fully customisable digital event platform, you can host an amazing audience experience and convert them into your prospective customers.
STEP 2: CREATE A “IT WAS ALL WORTH IT” EXPERIENCE-
For having a returning audience, you must ensure that you create a worthy experience for them. The more interesting your product launch event the more customers you will have. Make your event as relevant as possible for your audience. For doing so you can make use of a survey sheet to know the niche your audience is belonging to and then plan our events, workshops, or activities. Make sure that your product launch delivers value. Make sure that you know well in advance what your attendees are wanting so that you can give the best deliverables to them
STEP 3: PREPARE ENGAGING AND INTERACTIVE SESSIONS FOR YOUR AUDIENCE-
Launching your event in person and engaging with your audience is easier. But in a virtual set-up, it becomes slightly difficult to engage with your audience. To build up a good product launch
- Also, you can host a workshop with an expert of your product niche
- you can deliver value to the attendees by hosting interactive activities in different breakout rooms.
- You can use 3D ways to showcase your product and make it attractive.
- Host audience polls
- Host giveaways and contests for your audience. This makes them more interested in the product launch and makes them retaining.
STEP 4: SCHEDULE YOUR PRODUCT LAUNCH IN THE CORRECT TIME-
Competitions do not end anywhere, be it virtual or in person. Be thoughtful about when you are planning to launch your product online. Make sure it does not clash with the date and time of one of your large competitions. For example, you are launching your own imitation jewelry product range, which must not punch up with one of the events of Zaveri Pearls. To create hype about your product you must ensure that you host your product launch event two-three weeks prior to product launch and virtual show. This will also ensure that your sales and marketing team can tap into the leads properly.
STEP 5: SHOWCASE YOURSELF VIRTUALLY:
Being active on various digital media is as important as being active on the product launch. Exhibit yourself in front of the audience by making your social media digital wall. Engage with your buyers on online spaces. You can do so by:
- Running referral offers
- Giveaways
- Choose correct influencers to promote your event
- Focus more on sharable content marketing
- Run paid promotions on social media platforms like Instagram, Facebook, or Youtube to create a buzz about your event
STEP 6: FOLLOW UP-
Nurturing a relationship with your attendee’s posts the event is also an essential task of a mindful strategy of how to host a product launch & virtual show online. You can follow up on your leads by sending them personalised emails. If someone has attended your product launch you can send them a thank you for attending our product launch email, or if someone has missed your event you can send them an overview of the event with a miss you letter. This follow-up strategy can also be used to ask your attendees whether they liked your product launch or not and ask them about areas of improvement.
OVER TO YOU:
As the saying goes “The path that we are choosing is more important than the goal we want to achieve”. The same thought can be applied in here. The process of strategizing your product launch is important so that you can make your event a grand success. A rigorous process of planning will ultimately help you launch your product better. Follow the above-mentioned steps and you will be able to convert your attendees into leads!
