What is the first thing you did after waking up in the morning? Check your social media? Don’t worry, you are not alone. There are billions of people in the world who follow the same routine of checking their social media feeds from their accounts after waking up, going through all the updates that happened while they were asleep.
Social Media has become an important part of people’s life. They can’t even imagine their day without using social media networks. Social media has created a special space, and why not? It helps to know about the latest trends, latest updates, news; it a great medium to share opinions and an amazing way to interact with friends and increase your social circle.
Social media has not changed the human routine but has also brought a revolution in the marketing world. The marketers used to depend on heavy advertising campaigns and costly measures to promote their brand and products. But with the emergence of social media, they can get a large section of the audience without spending a lot on advertising.
Brands now have social media marketing strategies to gather more audience and get more customers for their business. The strategy that stands out for the marketers and has provided great results is of embedding the social media feed on your website.
You must be wondering what is social media feeds and what benefits does it provide to the business. We will be discussing all this in this blog.
So without any further ado, let dive into it.
What is Social Media Feed?
Whenever you login into any social media account, the first thing you see is the feed. Each platform has a different kind of feed. In simple words, the content that you see on your social media walls is social media feed.
As mentioned above, different social media platforms provide different kinds of feeds, and each social media platform has its own feed. Social media aggregator is an amazing tool that helps you collect all the feeds from different social media platforms and display them on your website.
The social media aggregator tool fetches the data using hashtags, tags, mentions, locations, etc. It curates them, allows you to customize them, and displays them as one unified presentation, making your website appealing and attractive to the visitors.
Using this tool is extremely useful for the website; it is an efficient marketing strategy that wonders for the business and helps them get more customers.
Why you should embed a social media feed on your website?
There are some amazing benefits of using social media feed on your website. If used correctly, this strategy can take your business to new heights of success. The strategy has some amazing benefits that are:
1. Makes your website engaging
The social media feed provides a wide range of content on your website using your social media page. The regular updates on the feed keep the visitor engaged with spark interest in the product or service.
Visitors tend to show less interest on the website that are dull or flat. The social media feed makes your website interesting by displaying real-time updates and content that keep visitors engaged.
2. Makes your website vibrant
The social feed also allows you to customize your feed; you can change the font size, font style, colours, background, etc. make your website more visually appealing and vibrant.
A website acts as a face for business, and a customer will not be impressed with a simple website with texts and written material. The feed provides extra charm to your website and creates a great impression on the visitor’s mind.
3. Increases Website Traffic
Website traffic plays a major role for businesses. The website traffic helps the business get a better ranking of the search engines and increases brand awareness.
As the website will be more attractive, it will attract more visitors and increase website traffic. It also leads to decreasing bounce rate. A bounce rate refers to when the visitors leave the website by just visiting the single page of the website and spends less time on it.
The regular updates from the feed keep the visitors interested and he spends more time on your website, eventually decreasing the bounce rate.
4. Helps you to increase social media following
The social media tools on the feed provide a sneak into your social media presence. It connects your social media with your website. So when a customer visits your website, he gets to know about your social media account, he has the option to follow you on social media.
Brands use social media to provide an update and quick information about their businesses. They also use it to promote their new product or provide a brief about their product.
Easy Ways To Embed Social Media Feeds on Your Website:
As now you know the importance of having a social media feed on your website, let us find out to embed them. There are numerous tools available in the market that provides you this feature. Here are 3 amazing tools that can fulfill your purpose
1. Tagembed
Tagembed is the most popular useful tool in the market. It helps you to collect the content related to your business from all over social media platforms and displays it on your website. Ir provides you the feature to customize your feed and make it look professional and appealing.
2. Miappi
Miappi is a useful app that helps you collect, curate, and customize content from different social media platforms and showcases them into a single feed onto your website. The tool helps you to promote your business and boosts your user-generated content.
3. Snapwidget
Snap widget automatically fetches the content related to your business using your hashtags, mentions, tags, and locations, shows the feed on your website, and makes your website more interactive. You can choose from the various widget options that the tool provides and make your website alluring to the visitors.
Conclusion
Social media plays an important for brands. In this modern world, businesses must have a great social media following; it increases their brand awareness and helps them get more customers.
Embedding social media feed on your website is a great strategy to take your business to new heights. So, go ahead and try these tools and experience growth in your sales.
