Businesses need SEO to improve their digital marketing strategy. But do you really know the value of website optimization?
Search engine optimization optimizes the visibility of the entire site. But what other benefits can you get? Is it that important? Why ?
Here are 12 reasons that will enlighten you and give you the logic you need to get started. Regardless of your industry or the size of your business, you will find out why a natural reference (-> complete guide) allows you to climb the ladder of your development.
1. SEO increases trust and credibility
The goal of all experienced SEO Oxnard is to create strong links between an attractive website design, a unique user experience, and a natural referral that easily captures potential customers.
Google evaluates many things to evaluate a site’s authority. This authority is composed in particular of:
link profile quality (backlinks, inbound links)
quality of internal links on your site (web link, internal link)
machine learning signals
optimize your content marketing
user behavior.
Working with a brand and the authority of their company is arguably the most important way to move forward with any other digital strategy. The problem is, you can’t create this authority overnight. Just like in life, it builds up over time.
Recognizing the authority of a company takes time, patience and dedication. When you talk about participation, you are free to communicate outside of your website. This speeds up the successful implementation of search engine optimization.
2. Main source of traffic: Google searches
Organic traffic is an important part of website performance. It is an integral part of the conversion funnel that converts a simple visitor into a customer.
Online marketers know, and you probably know, that Google now holds over 95% of the search market (French-speaking European countries). Yahoo, Bing or Baidu practically do not exist.
This does not mean that all of these search engines should be ignored. All you need to do is focus primarily on Google’s algorithm to achieve SEO optimization.
In addition to the classic Google search, we must not forget YouTube, which is the second most popular site in the world. Let’s not forget the most popular email service, Gmail (over a billion users). These two tools are from Google.
I don’t know about you, but usually when I log in, I go to the Google home page first. I ask him questions every day.
Getting good search engine optimization on Google will give you more confidence in your brand.
3. Good web SEO also means a better user experience
Everyone wants to get the best possible ranking. But did you know that a good visitor experience plays an important role in achieving this goal? Google is able to distinguish the positive from the negative.
Visitors know what they are looking for. If they don’t understand, the problem will quickly arise. And your site’s performance suffers. ?
With Google Voice, we have moved on to an “answer engine model”. Even on a good old desktop, Google strives to show the answer directly in the first results (SERPs) when searching for information. The goal is to provide the user with the best information that requires the least possible effort.
An SEO site must take into account the user experience, which must be positive. This is very useful for your position on Google, but also for your product image.
SEO is also evolving towards SXO (Search Experience Optimization). The goal is to put people at the center of your concerns.
4. Local search engine optimization means engagement, traffic and results.
With the increasing use of smartphones, local search engine optimization has become essential to the success of SMBs.
The local natural benchmark tries to optimize your digital presence in a certain location (district, city, region). The goal is for people around you to find you quickly and easily and act on your behalf.
Professional SEOs do this by setting bids for local clients, local partners and, most importantly, looking for links from sites found in your area. They can come to the store.
It is also interesting to improve your visibility on social networks by providing your geographic address. And best of all, fill out the Google My Business file correctly. This shows the natural results of your site with photos and a commercial location.
Sites like Yelp or Trip Advisor are useful for improving local search engine optimization.
5. The Effects of SEO on the Sales Cycle
Today, before we go shopping or shop online, we do research online. It is also one of the main interests of the Internet.
Therefore, there is no doubt that a good position in Google has a positive impact on the sales cycle. Imagine that you performed a search and were able to see the services of different companies. Someone who is looking for “How do I get goals for my property”. If you meet a surveyor who answers this question, are you not in the habit of contacting their services?
The company and brand should be visible where their business is studied. The local reference also goes in this direction.
6. SEO techniques are constantly evolving
It is a good idea to use the best SEO techniques for your internet marketing strategy. However, if this is just a short-term commitment and you don’t visit your site regularly, you really won’t succeed.
The way people use motorcycles is constantly changing. Your research evolves. If you want to stay on the first page, preferably number one, you need to see how Google changes the way it posts its results.
Setting up an SEO watch and being proactive with major changes in Google’s algorithms is always beneficial for you. Search engine optimizers who saw Google Panda or the Google Penguin Penalty were a good start. They allow their clients to maintain and even improve their SEO.
We know that Google is constantly changing algorithms (several times a day). The more you leave your site, the harder it will be to get it back. Professional search engine optimization helps you avoid these mistakes.
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7. Understanding SEO SEO helps you understand your online environment.
The Internet and Google are constantly evolving. It is not easy to keep up with all these changes.
But keeping up to date also means tracking research progress. For example, it is important to write web content. Understanding writing gives you a competitive advantage.
Knowledge of the online environment, including technologies used by competitors, can help you use and maintain a good position.
8. Search engine optimization is relatively inexpensive.
Of course, it takes time and money. But the best networking strategies fall under this umbrella.
Search engine optimization is inexpensive and time consuming compared to other technologies like paid search, email, or community management on Facebook. Benefit from many advantages for the growth of your business, but also for the image of your product.
It should be seen as a real business investment. Proper implementation of search engine optimization will bring you wealth for many years to come. And like most things, the more attention you pay to it, the better.
9. The natural referral strategy is long term.
Improving identification data has a significant impact on operations year after year. Most importantly, it will be useful for many years to come.
Improving identification data has a significant impact on operations year after year. Most importantly, it will be useful for many years to come.
Of course, I explained that SEO is evolving. But implementing basic good practices, they are still true. The more time, budget, and effort you invest in it, the longer search engine optimization lasts. Your site is ahead of your competition longer and more easily.
10. Your results are measurable
Although SEO results are more difficult to calculate than AdWords campaigns, we can get numbers. With a good analytics tool like Google Analytics, you can clearly measure your return on investment.
The goal of effective search engine optimization is to attract more readers, convert them to customers, retain them … Your business will likely know where SEO was, where it is now and where it is. go. If an SEO consultant or company is involved, you probably already have reports with specific results.
These numbers are the best proof of a website’s SEO success. This information never lies.
11. Good SEO advice offers many options.
With a good SEO strategy, you can always find and take advantage of new opportunities. Brands and companies can shine, stand out and become leaders in their field.
To achieve optimal quality, you must marry your SEO department and your team. This is the best way to maximize your return on investment.
The better your SEO consultant understands your business, the more opportunities you will be able to take advantage of.
12. If it is not on page 1, it is invisible
It’s no secret that if you don’t appear on the first page of Google, you’re out of the game. The top 3 positions have a click-through rate of almost 40%.
In 30% of cases, the results are not clicked on pages 1 and 2. This means two things:
If it’s not on the first page, try to show yourself there.
There are still too many cases where a request is made and no response matches the request.
Conclusion
A good SEO will always be beneficial. This is a new age of marketing that strengthens your web presence. Your competition is moving forward, don’t let them distance you. On the contrary, position yourself as the undisputed leader.
SEO consultant and Google Partner installed since 2008, I like to support SMEs. Ask for the diagnosis of your SEO will allow you to assess your situation and give you concrete leads to boost your business.
