Since machine learning and AI have become more popular and intelligent, so has software-like logo recognition. You should use a good program to see if your logo is appearing on social media, TV, or other medium.
Whether people are listening to or engaging with it, or there are any counterfeit uses of your logo in effect.
The logo is the brand identity of any organization that expresses the idea of its product among the customers. A logo is something that takes a few seconds to get you and your brand recognized. So, within a matter of a few seconds, you get acknowledged!
Let us first understand the purpose of logo recognition.
You will use logo identification software to find out where the logo exists on the internet. Logo identification is important for every brand with a distinct logo.
There are several applications for logo recognition apps, so Freelance Bazar has divided them into three broad categories for your convenience and let’s understand how it is beneficial for your business or career:
Recognizing the Brand
Logo design awareness is an excellent way to determine how much the brand appears online. Logo recognition software can detect how often your brand is listed through social media channels. These software using today’s advanced algorithms.
These types of app can also detect when your brand is used in the real world. For example, if you have a flag advertising for your business at a baseball stadium. This software will tell you how much the logo appears on television during a game.
This way, you will know if the commercial is in a prominent location where people at home can see what you are all about.
Detection of Counterfeits
Freelance Bazar would define this in simple terms as a sort of brand protection. The second use of emblem recognition is for more sinister purposes. People often use trademarks in imitation or illegal forms, for both major labels and up-and-coming businesses.
They could be producing counterfeit goods and stealing the company’s logo design or packaging design. Supreme, a well-known fashion brand, also has its branding featured on counterfeit goods.
An organization may use logo design or packaging design identification tools to find certain types of merchandise to manage the case accordingly.
On the internet, users will often post derogatory information about a company. They may be disseminating misleading facts about your business or using your name in a social media post with offensive content.
It is an excellent method for locating these.
User Experience
Online and in-person feedback is one thing, but recognition software allows a business to see what people say about their product/service.
By monitoring social media content, blog entries, and other brand mentions like logo design and packaging design.
This is useful for determining ROI because it allows an organization to determine if its marketing activities are bearing fruit.
If a corporation promotes its goods as one thing but customers see it as another, it might be time to rethink the marketing strategy.
Freelance Bazar has curated the 5 best tools for logo recognition that can aid you in your designing process.
1.Google Image Recognition
It is a free tool that allows you to browse the internet for instances of your logo design. It is very simple to use and inexpensive. However, it lacks the additional features, insight and analytics that will support the needs of a large organization.
This is where Google’s Vision AI fits in. Vision AI is a subscription service that uses machine learning to help businesses realize how their brand is viewed by consumers.
It can process vast batches of images for your logo design and identify inappropriate information, all while being powered by Google’s intelligent machine learning.
2.Amazon Recognition
It is a very advanced logo style recognition software that can thoroughly examine both images and film. The depth of insight provided by this app is incredible. It allows you to perform real-time research on photographs and videos. For larger work, submit thousands of images to be analyzed in a batch.
The service can identify faces, detect specific features of an image, detect packaging design, and so on.
3.LogoGrab
This company takes pride in prioritizing social media visibility. Tool created by ex-Google employees that have been used by businesses such as eBay.
Use Bloomberg to monitor how their brands are being used on social media sites and elsewhere.
LogoGrab’s proprietary Adaptive Learning Engine assists advertisers in maximizing the return on their marketing investments.
4.Clarifai
Companies may use Clarifai to automatically create informative tags for their goods and photographs. They would like to discover activity trends for their logo.
They enable their customers to take a screenshot of their product with their smartphone and search for a similar product online.
It has been used by companies like Staples, Photobucket, and Vevo. It is a cool choice with its free API.
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Image detection by IBM
Because of the strength of their well-known AI, Watson, IBM has some of the finest image recognition software.
Organizations can train their own new to recognize a particular brand of vehicle, packaging design, logo design, classify that model, and predict maintenance costs with just a few photos.
IBM’s Watson Studio is a free workspace that allows brands to manage their data.
Conclusion
Logo identification is an asset to have in your arena. There are far other solutions for logo recognition` applications than the ones mentioned above.
Since all of them have similar offerings, it is up to you to choose the product. When it comes to the logo, artificial intelligence can be a wonderful thing.
