Building brand name as a medical billing company
Building a brand name is important online is important to gain new customers. Online reviews are an important factor in building your brand name. The coronavirus outbreak, its seismic effects and after this pandemic changed customer buying behaviour. Nowadays, more than 90% of healthcare providers check online reviews before selecting a medical billing company.
While searching for a healthcare provider, Google is the first destination point for communication. Patient searches their queries and visit the healthcare facility that matches their needs. Positive Google reviews are important in attracting walk-in customers or selecting you among competitors. Different questions come into your mind to build a Google review. You will get the answers of the questions after reading this blog.
Verify your medical billing business on Google
The first step to getting the reviews is that you must have your business available on Google. Make a Google Business account. Google business account is easy to make and free. If you don’t have any, create one. If you have one, get it verified. Google search engines favour verified businesses over non-verified ones.
Do not hesitate to ask for the reviews.
Online positive reviews are an additional marketing feature of your business. At the same time, average healthcare providers don’t care to leave a review. So, it would help if you did not hesitate to ask for the Google review. Positive reviews are important to build up your brand if you are a startup. Be straightforward in asking for reviews, especially from happy customers.
Secondly, an annoyed customer will complain publically. A negative review will alarm your new customer, and the chance of not visiting you increases.
Create your Business Website
Create your business website. Upload attractive infographics and content to attract your potential customers. Remember that your website is your first impression, and your website content is your first communication to your client. Write a comprehensive note about how your medical billing company works and the technology you use to deliver value. Communicate about your staff, the training you provide, qualifications and expertise. The unique design of your business website will attract customers to your business. Keep on measuring your website’s performance and try to improve it.
Create a Login/Signup facility on your website
Signup access to your patient portals through the business website will make every visit count. Healthcare providers feel it easy to access technology from your website.
Blogs
Listing your services on your website is not enough. Write multiple blogs to other guest blogging sites to enhance the performance of your website.
Reviews on your business website
Put some of the customer reviews on the home page of your website. You can put speciality reviews on each service page of your website. If you are a startup medical billing company, you can dedicate a separate page for a testimonial with a link to add a new one.
Send a reminder via message or email.
You can remind your customer to write a review by simply sending a message or an email mentioning “Your feedback is our asset” or “Help us to improve our business”. One line included in your email will help you get a positive Google review.
Be Social
Get your business visible and active on social media websites like Facebook, Twitter and Instagram. All of these social media accounts offer free signup. Most customers can easily reach out to you with their comments or questions. You can have a profile on Yelp as well.
You can communicate and answer the question to the prospective client. It would be best to create an integrated social media ecosystem by creating the same images for all social media profiles. Promoting your profiles with email signatures. Link back all social media accounts to your website. Your social media posts must contain a link to your website.
Business Listings
List your business profile on multiple business listing websites like
Google My Business: Google my business is the best tool to record information about the address, business descriptions, and services. You can post updates on it as well.
Bing Places: Bing Places integrates with Google My Business. I registered in Google My business; you can easily list your business profile on bing places.
Apple Map Connect: Configure your location information from apple map connect.
Other Business listings: Once your business is listed on Google My Business or Bing place, you can easily list your business on other business listing websites.
Be a customer-oriented firm.
Medical billing requires continuous communication and reporting to the healthcare providers or facilities. Send periodic reports regularly with analysis and recommendations. These reports will help facilities understand where their business was and how much improvement is in profitability. Remove any hazard that is in between you and your customers.
Provide comprehensive FAQs on your website.
Dedicate a separate page for the frequently asked questions and answers. Try to be comprehensive and straightforward in FAQs. This page can help healthcare providers get the answers before approaching you. Design an FAQ page specific to your target audience. In FAQs, mention who you are? Who do you serve? What are your specialities? Why does someone select you from competitors?
Answer both positive and negative reviews
It is important to thank the one who leaves a positive review on Yelp or Tag you a smiling picture on Insta to engage previous customers and attract new ones. At the same time, be very kind and try to satisfy those who leave negative remarks on your website or social media platforms. Remember, your answer does matter to the reviews, whether they are positive or negative. A thank you note to a satisfied customer will keep him with your services, whereas an apology to an annoyed one may create a soft corner in his mind.
Contact annoyed Customers
Do not avoid or ignore a customer if he leaves you a negative review. Contact the negative reviewer in person. If the complaint is justified, resolve the issue at the earliest and request him to respond positively. A negative reviewer is also your teacher. Rather than answering arrogantly, learn from him. You can improve your business after rectifying the issues highlighted on social media.
Create a contest.
Running a contest on social media can increase your present customers’ engagement. You can ask your customer to use a hashtag on social media, especially when participating in a contest.
Reward
A small reward or a discount coupon can increase the number of customers who leave a positive review. Keep this discount offer as a surprise factor. A small reward can increase the engagement of the continuing customers.
Include the picture and name of the practitioner in the testimonial
Uploading pictures and the practice’s name in testimonials is one of the best ways to thank your customers. Adding pictures and name improves credibility.
Provide practitioners with a valid reason to review you
Offer some medical billing services for free. For example, BellMedEx is offering free electronic health records. The free features of EHR attract healthcare providers to the company. When using free features, they prefer other features to buy from the same company.
Key Take-Aways
Concentrate on building social media presence and reviews of your medical billing company. Remember that your internet presence is as important as your service quality. It would help if you adopted aggressive marketing strategies to build or enhance your brand name. Make the team for digital marketing of your medical billing business.