Click-to-Call is the technology used by businesses to connect with their customers easily. It is a widget on the website or application of the business that a customer can click to connect. The customer clicks on the button and can connect with the business instantly, through chat, phone or VoIP (Voice over Internet Protocol).
Click-to-Call is a great tool for businesses to convert customers and provide good customer service. This tool can be applied to any page on your website, for both computer and mobile usage.
More and more businesses have been moving towards Click-to-Call since 2013. With internet calling becoming prominent, the demand has increased even further. With internet calling, the customer or you don’t have to pay the calling charges. This adds to the pull towards having a Click-to-Call button on your website and application.
Benefits of Click-to-Call
There are several benefits of a click-to-call button, ranging from basic functions to advanced marketing. Here are some of these benefits:
1. Ease of connecting
The customers can easily connect with a business with Click-to-Call. There is no need to remember or save a phone number. Just go on the website/application and connect easily. This plays a big role in the customer experience of a business, at all steps of the funnel.
2. Secure connection
While using the Click to call software, you can choose to mask the phone numbers. This makes sure that the connection between your business and the customer is completely secure. This is especially beneficial in the BFSI sector.
3. Call Routing
When a customer calls your business using the click to call software, you can choose to route it in two different ways –
- Routing the customer to the normal customer service center of your business.
- Routing the customer to specific personnel depending upon the web page that they are calling from.
4. Marketing
Click-to-call benefits are not just limited to ease of calling. It can be a key tool for a business’ marketing or re-marketing.
You can monitor and analyze the web pages that the customers are calling from most frequently. Additionally, knowing at which part of the marketing funnel the customer is at can help you take steps to convert them into sales.
There are multiple other benefits of a click to call software depending upon the vendor you choose. For example, Knowlarity provides call monitoring, IVR menu and easy setup and activation.
Common Applications of Click-to-Call
With the number of benefits Click-to-Call provides, it has become one of the essential parts of any business’ website or application. The growth in its usage has been exponential. Hence, it is used in almost all kinds of businesses now and successfully.
Let’s take a look at five common applications of Click-to-Call:
1. BFSI institutions
If there is one industry that needs a call widget, it is the BFSI industry. In terms of financial and banking decisions or inquiries, customers prefer to get a full picture by talking to experts.
Besides helping the current customers, Call-to-Click can also help connect with new leads that have visited the website or your application.
2. Food Delivery
Another common use of Click-to-Call is in the food delivery industry. Customers are likely to place a call regarding their orders or issues through the app. Businesses can then connect them to field delivery riders automatically or through their customer service executives.Click-to-Call is now integral to connect businesses and customers.
3. Education
With the education sector, especially Ed-tech, growing massively in recent times, it has become important to get and convert leads quickly. Maintaining those customers is equally important as well. This is where Click-to-Call helps businesses.
4. E-commerce
Since the pandemic, e-commerce has seen remarkable growth, be it in any industry. With an increase in the number of customers, it becomes essential that customer interaction is quick, efficient and approachable.
Click-to-Call helps exactly with that. Moreover, you can monitor which page of your website the customer is calling from which can help you convert them or improve the page later on.
5. Healthcare
Another common usage of Click-to-Call is in the healthcare industry. Customers need to connect with hospitals, labs, etc. in case of emergencies and click-to-call can be vital in those cases.
Besides emergencies, customers may also need to connect for other queries like appointments, tests, and more.
If you are a part of these businesses, or any other for that matter, having a Click-to-Call is an essential part of your website/app. Knowlarity provides a great Click-to-Call service that is easy to set up and integrates with IVR seamlessly. To optimise your business, click here.
