There are different ways you can display your ads, these are the same ways you can post organic on Instagram. On Instagram, there are different ways to post a photo or moving image. Through a feedpost with one image or several, also called a carrousel. In addition, you can use the Instagram story or reels where you can advertise.It may be that you want to advertise on only the Instagram stories or that you want to advertise in all ways, then you have to make sure that your “creative” is made for the different placements. You can get in touch with Instagram Marketing Agency in London
Please note that different types of dimensions are required for the ads. A story or reel is upright (9:16), whereas a timeline ad (message), for example, has a size of (1080 x 1080 pixels).
How much does advertising on Instagram cost?
This is a bit of an open question, because you can fill it in yourself. Only the results you get in return depend on a number of things, such as: whether your product/service connects with your chosen target group, is there a correct call to action, the landing page of the ad, the creatives used and so on.
There are so many different things you have to take into account as a company, that it is not obvious that you will make a profit from your advertisement. This is because you have to test all these different aspects to find out what your target group is, what works for your target group and how you can best approach them.
Why advertisements?
Companies use advertising a lot for the following reasons:
- To increase the awareness of their brand or company
- For attracting new followers to their page
- To promote new actions, deals or content
- To generate leads to their main business.
Organic vs paid ads:
The biggest difference is that most companies don’t have a reach of 500,000 and therefore can’t easily share their message to a large target group, this is very easy using the ad method. But it is difficult to target via Facebook, because you do not know much about the users to whom the ad is shown. The messages via organic reach therefore connect better with your target group, because they are already following your page and therefore show interest in your product or service.
In addition, organic reach is of course free, but ads are much more scalable. It is therefore important that, as a company, you find a combination of these, by regularly posting regular messages for your loyal followers in addition to advertisements.
How do you create an Instagram campaign from start to finish?
As a company, it is very important that you continue to grow in the area of social media, it started as an opportunity but has now become a “must” for every business. In order to continue to grow, a number of factors are important: the quality of the content, consistent posting and keeping up with the times. It is therefore important that you, as a company, are able to put nice content online on a weekly basis in order to reach your target group. You can do this in two ways: through organic and paid posts.
An organic post means that your message is displayed to your followers and is therefore ideally suited to your target group. Paid posts are simply the ads you always see, this is suitable if you want to reach a large group outside of your own followers.
How do I set up a campaign?
Here we will explain step by step how to start a campaign, with explanations for the choices you will encounter along the way.
Step 1: Choose an objective
After you have clicked on the green button to set up a campaign, you will be taken directly to this page, where you choose the objective of your campaign. This depends on what kind of company you have and what kind of product or service you have, but mainly on what you want to achieve with your campaign.
If you select one, you will also see a short explanation of what it is for.
Step 2: Give the campaign a name
Try to be as descriptive as possible, this will make it easier for you to keep your campaigns apart. In addition, you will be able to find your campaign again afterwards if you want to analyse your data again.
In addition, on this page you have the choice to make your ad an “optimisation of campaign budget”. This means that instead of giving an amount per ad set, you give a fixed amount for the entire campaign. Instagram will then spread the chosen amount over the ad sets. Instagram does this by having the best performing ad set spend more money, and the ad set that is not performing as well spend less.
This is useful if you already know what works for your target group, because your money is spent in the best possible way. But this is not so useful in the test phase, because then you are not yet sure which target group and approach will work best for your business.
Step 3: Choose budget and time
If you did not select “optimise campaign budget” in step 1, you can enter an amount for your ad set and the duration of your ad here. In addition, you can choose whether you want to spend a certain amount per day or have an amount for the entire period, with the second way Instagram makes sure that the chosen amount is spread nicely over the entire period.
Step 4: Determine your target group
This is the moment you have to set your target group, which can be done in many different ways. You can set a different age category, gender, location, but also select on people’s interests. Your ad set will only be shown to people who meet these guidelines. So try to outline the persona of your company and adjust your ad set as good as possible.
Step 5: Select where your ads will be shown
At this step, you can choose whether to give Instagram the reigns for your ad set, namely by selecting automatic placements. Or by choosing where your ad set is displayed, maybe you want to advertise only on instagram story and reels.
From this window, you can also choose to place your ads on Facebook, or if you don’t want to, uncheck the box. It could be that your target group is only on Instagram and not on Facebook.
Step 6: Creating the ads
After clicking on next, you will enter the window where you can compose the advertisement. The easiest way is to make your creative in advance in another programme, so that you only have to add it.
You will also be faced with a number of choices such as: do you want an image or video? A carousel ad or do you want to promote your entire collection?
At the textboxes you can fill in some information about your product or service, fill in what you think is necessary to attract people to your website. You can do this by putting specifications of your product or service, or just by putting something nice.
If you are in the process of customising the information, then to the right you can see an example of what it will look like as an advertisement. This allows you to play around with texts and the way you want to approach people.
Finally, something else has to be filled in, and that is the link to the page where the “potential customers” are sent from the advertisement.
Everything to your liking? Then you can click on the “publish” button at the bottom right and the campaign is planned. That’s it
