The number of people shopping online is higher than ever before, so it’s crucial to ensure your online store can be competitive with the many shops available on search results pages. Optimizing user experience is integral to ecommerce seo and how people interact with your website; however, finding issues on your website through the results of a search is another issue entirely.
What is the reason SEO is essential for your company? The Ecommerce pages SEO checklist won’t just increase traffic but also help turn users into buyers. Keep ahead of your competition and ensure your pages are optimized to maximize visibility by using our comprehensive checklist of strategies to optimize Ecommerce pages.
How to optimize an Ecommerce Product page to be SEO-friendly in 10 Easy Steps
Conduct Research & Implement a Keyword Strategy
Keyword research is among the most crucial things you can perform to establish the stage for highly optimized pages. To ensure your Ecommerce SEO for your product pages, select specific keywords for your product that potential customers are likely to be searching for.
In the keyword research phase, be aware that the keywords you select should be relevant and have an obvious purpose. Choose keywords that have an intention to buy so that your target audience can find them by placing you in the search results, particularly in the case of intent to purchase.
Be sure to consider the difficulty of ranking keywords and the volume of searches. Relevance, however, is usually more crucial. Consider using descriptive, long-tail keywords, which will help increase your visibility when searching.
For example, if you are selling arts and crafts kits rather than targeting “arts and crafts,” it is beneficial to concentrate on keywords like “arts and craft kits for kids.” The more extensive query means that the person is seeking a specific item, whereas “arts and crafts” does not.
Optimize Title Tags and Meta Descriptions
Once you’ve identified the keywords that will bring traffic to your product pages, it’s crucial to ensure your meta descriptions and title tags are correctly optimized.
Title tags should contain:
- The product’s name is
- Information about the brand
- Other pertinent information
The typical product page will contain much general information, including dimensions, directions for use, and other essential information. This is fantastic for customers already browsing the page. However, this doesn’t make it appealing to users looking through the pages that show results of searches.
The meta description should present customers with a brief description of the content on your page for products, along with crucial information and calls for actions to make them most likely to click and go to your site.
Have Unique Product Descriptions
It’s not just a way to describe your product in-depth and in-depth, but it’s also a basis for many opportunities to use keywords throughout the site. The most important information you should include in your product’s description includes:
- SKU numbers
- Weight
- Size
- Uses
- Instructions
Here’s an example of an original product description:
The L’ange dry shampoo page outlines the functions and benefits of dry shampoo in a format that’s simple to read.
Include FAQ Content
If you’re looking to get a high ranking in the results of a search, your pages must be filled with quality information. If people do not find your content valuable, you’re likely to see an increase in bounce rates and lower conversion rates.
Adding a FAQ section on your product pages will allow customers to be more aware of the product you’re selling. It’s ideal for those who prefer to find the answers themselves, instead of talking to an automated system or calling customer support.
To determine the most keyword-rich questions you can include in the FAQ area, consider the queries you receive from your clients and rivals’ sites, as well as Google auto-suggestions within your search engine. The FAQs you create should cover general questions on your industry or product, not just your company’s brand.
Show Testimonials & Real Customer Reviews
Although the descriptions of your product and pictures might sound appealing to customers, having actual customer reviews available is equally crucial to the SEO of your page because it helps users determine if they are ready to purchase the product.
Furthermore, reviews help build trust because people can see that your website isn’t fraudulent. Reviews and celebrity endorsements are great too, and can increase sales for your business!
Add Structured Data
Structured data can help your site appear in the form of featured snippets on the search results page.
Structured data feeds give site crawlers more details about your products and boost your brand’s credibility, which is crucial to obtaining little snippets.
Pages for products should have the following format:
- Product schema The schema provides the user with information about the product in a structured format. It makes images of the product and other details easier to display on results pages of searches.
- Schema for reviews: Data structured within reviews sections provides web crawlers with helpful information regarding your products, improving your credibility.
- FAQ schema Information on the FAQ page of your website gives search engine crawlers more information. It boosts the credibility and authority of your site, as your website provides relevant information to the users.
Websites can perform this task by themselves, using plugins or manual input. There are a lot of Google sources that can help to learn more about this or confirm your schema to allow manual input.
Have High-Quality Images & Videos With Alt Text Tags
Since you don’t sell your items in a typical brick-and-mortar shop, prospective customers cannot experience the products you sell. Videos and high-quality images give customers the visual information they require to comprehend your products fully. Present your distinctive packaging, bundles, and kits using attractive pictures and videos. Use them to help promote your brand and provide the best user experience.
While crawlers of websites scan the images on the page, The more relevant information on the page, the more valuable it is. Include alt text tags to give them more details about what these images represent and how they connect.
Test Landing Pages
Test those landing pages in your Ecommerce SEO strategy for product pages. Making even minor adjustments to the position of your content, modifying your calls to action, and altering the homepage and specific product pages can increase sales for your online store.
Examine the effect of each change to discover the best way to make changes that result in more sales. Please use tools like Optimizely and Google Optimize to try even the most minor changes on your pages for your products to see their impact on conversions. Finding what works on your product pages won’t always happen quickly. So don’t be afraid to experiment to determine the best way to go!
Reduce Page Load Times
A site that loads fast gives your customers a more enjoyable user experience and makes shopping online experience easy. If your website’s loading speeds and speed aren’t correctly optimized, you’ll experience an increase in bounce rates.
But, you’ll never be able to make your pages speed up if you don’t identify the issue slowing them down. To fix the problems with page speed, it is necessary to examine the technical aspects of the site. Large images can also slow down a website, so you must think about best practices when uploading your pictures to your website.
Audit for Technical Issues
Adding new URLs to every filtering search could cause an issue, particularly for large Ecommerce stores. If your website has numerous URLs, you’ll be wasting your crawl funds, have split link equity, or contain duplicate content.
To maximize your crawling budget and improve your rankings, you should check your website for any technical problems. There are numerous SEO tools to assist you in these.
Here are some issues to be aware of concerning SEO for product pages of Ecommerce:
- The page loads slowly and takes a long time to load.
- Data missing from the structured format
- Meta descriptions
- Very thin content
- Broken links
- 302 redirects
- Pages 404
- Canonicals
- Hreflang
5 Things to Avoid in Your Product Pages
Thin Content and No Calls to Action
Online shops need all the assistance they can get to encourage customers to buy items since they don’t have the opportunity to touch, feel and experience the items physically before purchasing. Make your descriptions as straightforward as possible to give users a clear idea of what you offer and encourage them to buy from the site by describing how they could profit from the product. Plus, make sure every product has a unique description.
No Canonical Tags on Product Pages
Canonical tags can help crawlers prevent indexing similar or duplicate content available on multiple URLs. Crawl budgets are a bit limited, so we shouldn’t spend them on duplicate content.
Removing Pages for Seasonal Products or Out of Stock
Re-publishing deleted pages can be difficult, particularly when they have gained ranking, traffic, and sales over time. SEO is a method for Ecommerce web pages that involves linking the product’s page to other relevant pages on the product to let traffic flow through them. This can generate sales once the product returns.
Therefore, instead of completely shutting your websites offline, make sure you optimize your site for peak season.
Skipping on Internal Linking Opportunities
Help your Ecommerce product pages with internal links to rank for search terms with high intent to purchase. This will increase the amount of traffic and sales for the Ecommerce store.
Most often, brands create hyperlinks to their homepages, blog pages, and category pages but neglect to include pages for products. Make sure you have long-tail keywords within the Ecommerce Product page’s SEO plan. Also, add hyperlinks to your Ecommerce product pages to increase sales and revenue.
Not Optimizing for Mobile
Today, the majority of users use smartphones to surf the internet. In addition, Google is a mobile-first indexer, which primarily utilizes mobile devices to index and rank.
A website that is not mobile-friendly can hamper your sales goals. Here are some mobile-friendly SEO tips for your Ecommerce product pages and essential features to consider:
- Names of the product
- Descriptions
- Delivery options
- Images
- Review of price
Need Help Optimizing Your Ecommerce Product Pages?
SEO can be an excellent way to boost your reach if your business has an online presence. If you’re interested in finding out more about how SEO will benefit your company, get in touch with this recommended seo agency to start!
