A website requires work, dedication, and time because it involves website redesign strategy, updating, and re-formatting. You re-design a website to provide a better experience to users who visit it. So, you change its appearance by tweaking the layout.
But before you do it, you need to determine your goals. Analyze why you want to modify the site, and where you want to get with those changes. Do a complete analysis of your website in its unedited state to have an idea of the results you’ll be getting. Delve into the activity of your overall visitors, the time they spend on the site, what they do there, and the number of clicks.
When the navigation of the site is undermined, regular customers can bring forth their complaints. The structure and format are part of the things users tend to feel unsatisfied with. But all that has a solution.
Some Website Redesign Services to Consider Before the Website Redesign
A/B Test
Performing an A/B test is workable, especially if the site requires a few tweaks only. In essence, it helps you re-define the layout thereof. At worst, it would be necessary to make use of a split test to have a bigger picture of the redesigning task.
This is a strategy developers commonly use before they start working on the interface. A/B test is also a great tool that helps add gradual changes to the interface, while it is showing the current layout performance with the improvements. An A/B test analyzes the progress of a site along with the new changes.
Regardless of the layout performance, the AB/ test is efficient to show many things, including the behavior of visitors and clients. Are they staying longer on the site? Are they leaving quickly? All this data is delivered by the A/B test. The instrument gives you a clue of what you can expect from the new modifications. It lets you know what updates should be implemented and which ones should be omitted.
The positive side of this tool is it guarantees very accurate results in even very basic sites. It provides more exact results on those platforms.
Baseline Metrics and Free Tools
Establishing baseline metrics is vital, especially in new sites. This method determines the success that your site might get by measuring the impact of the new additions. There are actually various metrics to gauge the web design performance.
If you’re on a tight budget, you can leverage tools such as Hotjar, Raven Tools, Google Analytics, HubSpot Free, and Google Search Console, which are completely free. To avoid issues, stay with Google Analytics because it is more precise and trustworthy.
Create a Web Redesign Checklist
In this step, we will need a checklist to organize the website redesign strategy. The checklist shows the things to be removed, replaced or improved. As you may know, this is supposed to make the redesigning task much easier. Indeed, it lets you know if it is worth the time to invest in a redesign or not. Sometimes, it will not be necessary to make an investment.
A full redesign list starts with the website audit, and proceeds with the creation of a temporary URL, website redesign, and evaluation. Continue with machine learning and finish with site optimization. Your web design checklist must contain at least some of these points.
This is a step that many people don’t do because they think it is unnecessary. Certainly, they should, even if they have previous experience.
A timeline to keep Track of all the Procedure
The timeline can be divided into several segments.
It explains the steps and how long they take. Since each step is different, they are completed in different periods of time.
The timeline goes from discovery and planning to maintenance and enhancements, allowing that website design is a process that never ends. Content writing, for example, takes around 10 weeks, but the timeline depends on the niche and content.
Discover and planning, which comprise the first part of the process, takes up to 10 weeks. The site launch is also a process that takes around 10 days. In terms of design, the time can vary. Either way, creating a timeline will be always necessary.
There are no website redesign strategy that adapt to all sites. For example, some timelines have a website questionnaire and its reviewal. It is all about requirements.
New Technologies and Website redesign Services
Nowadays, the number of applications and software programs for website design is shocking. There are so many that it would be difficult to decide on one easily. You can choose either artificial intelligence or automation testing and motion UI.
For website development, even machine learning, low-code, and no-code play an important role in website design. A new design might call for new website design services mandatory, otherwise, the platform would become outdated sooner than later. It is best to research and utilize the trends of the current year. For instance, the AMP has become the new norm to increase the speed of websites.
Affiliate Links and Becoming Partner of Sites – A Good Option
It is time to think of something that gets the site noticed. It can be affiliate links, products, coupons, or anything that make it site rank higher. If you’re planning to run a deals site, consider affiliating it to Amazon, eBay, and AliExpress. Today, Chinese products and websites are gaining ground. Get one from a reputable site to position better for Google search algorithms.
To start with this method, try website designing packages, or if you want something simple, customize with Nice Page. This website is free and showcases professional designs for WordPress, Joomla, and HTML5.
Test Your Pages
You’re now going to gauge how responsive your pages are. In this case, employ browsers tools like Browser Stack, Google Dev Tools Device Mode, and Ghost lab. When you test the pages, you know the final result and how your visitors might find the site. You can also try entering from different devices to see how it goes.
This website redesign strategy implies checking the URL. If it opens smoothly on various devices, you will not have problems or complaints with your site running slowly or crashing.
Responsive Design Checker is a site that helps you unveil that.
