A blog post is an essential tool for developing interactivity on your site. It must be maintained regularly to generate traffic, make you known and attract your potential customers. Have you just created your website with a blog space on health and well-being? Excellent! All you have to do is establish your content strategy and find ideas for blog articles
However, despite your efforts to reflect, you are faced with a problem: you do not know where to start or what to write. Rest assured, there are a few tips for getting inspiration.
The search for blog post ideas starts with a brainstorming sequence
Brainstorming or brainstorming is an American technique that consists of initiating the creative capacity to find new ideas from a question or a theme. The objective is to obtain rich and original information to provide an answer to a given problem.
If you are a naturopath, sophrologist, or osteopath and you are looking to maintain your blog, this technique can encourage you to think about health content.
Keep in mind that during a brainstorming sequence no idea is zero, bad, great, or too crazy. All your thoughts can be the result of a beautiful project.
Mind mapping or mind mapping
To get your brainstorming session off to a great start and come up with ideas for health and wellness write for us blog post, you can do a mind-mapping exercise.
For example to create a mind map
Sit in a quiet place, take a pen and a white sheet and write your main activity in the center. For example naturopathy. Around this word, write the main themes in the form of branches according to your training: phytotherapy, aromatherapy, homeopathy, reflexology, dietetics and nutrition, relaxation techniques, etc.
You have so far a drawing representing a sundial. Under these different themes, add branching subjects. For example, on the aromatherapy branch, you can enter these subjects:
- vegetable oil
- essential oil
- hydrolat
- flower water
For relaxation techniques, you can supplement with:
- sophrology
- meditation
- yoga
- hypnosis
- wellness massage.
Do the same with the other subjects.
There you have a comprehensive map that can help you find inspiration for your health or wellness blog posts.
Now take a short break and then think about your target:
- Who is she?
- What does she need?
- What are his health problems?
- What are my specificities and how can I help him?
Here is an example of a case, you are a naturopathic practitioner specializing in female disorders. You want to offer a solution to relieve premenstrual syndrome in a natural way using herbal medicine. Why not write an article on how to relieve PMS with raspberry leaves?
Writing a blog post requires a healthy dose of strategy and creativity.
Read More: Should You Outsource SEO in 2022?
Keyword generators can help you come up with blog post ideas
Keyword generators are tools that allow you to suggest a selection of keywords based on the most searched topics on search engines. It helps you better understand and anticipate the expectations of your target.
Keywords serve two purposes:
- Provide you with original content ideas.
- Help you optimize your texts for search engines.
This is called SEO ( Search Engine Optimization ) or natural referencing in French.
To use these generators, the site offers you to insert a word or a group of words in the search bar. Then, it offers you a list of keywords. Observe and choose the most relevant proposals according to your field of activity and the angle of your blog post.
To select your lexicon, focus on the search intent. This term designates the reason for which the Internet user entered a request on the search engines.
Let’s take an example, you want to work on the theme: headaches and treatment. The keyword generator suggests a headache natural remedy.
In your opinion, what is the intention of your target behind this research?
Quite simply, it could be that your potential client had a big migraine and was looking for a natural solution to remedy it quickly with what he had at home because he didn’t have time to go to the doctor or to the pharmacy.
This long thought applies to all of your topics for finding wellness blog post ideas. It allows you to reach your target (persona), improve your communication strategy and give your reader the feeling of being understood.
TOP 5 keyword generators:
- Google Keyword planner.
- Ubersuggest.
- Keyword tools.
- Answer the public.
- SEO hiro ninja.
Information monitoring: a source of content ideas for your health and well-being blog
Informational monitoring is a technique for monitoring the publications of your competitors and keeping you informed of the latest news and trends. It is a way to maintain the attractiveness of your blog and to take care of the image of your company. Before carrying out a digital watch, it is important to establish a strategy:
- What information do you need to read for your activity as a therapist/coach/practitioner?
- What are the subjects and themes directly related to your business?
- What is the purpose of my article to meet the need of my ideal client?
Once you’ve answered these questions, think about your persona and what he needs. Next, compile a list of relevant keywords and add them to Google Alerts to create an email alert each time an article is published on the subject.
Another technique is to retrieve the RSS feed from your competitor’s site. Although this acronym is complicated, it simply designates a technology that allows you to retrieve all new content and follow the news of a site or blog.
Informational monitoring can also be done by following a newsletter, or popular accounts on social networks, or by participating in forums and groups.
The combination of Google Alerts combined with an RSS content feed can greatly help you come up with blog post ideas on health and wellness.
A little trick not to lose the ideas that fly in your mind, write down your idea in a digital notepad or your diary. Also, remember to build an editorial calendar to keep a regularity of creation and publication on your website.
Don’t worry, we will see together in a future article how to build your digital schedule.
The tools to use to come up with blog post ideas
Specialized magazines and books are great sources of inspiration. They allow you to develop or enrich your knowledge and effortlessly generate article ideas for your blog. When you give yourself a little reading time, always keep a notebook with you with a pen to write down all the ideas that come to mind.
Some ideas for magazines to read on health:
- Well-being and health (available free of charge in certain pharmacies)
- Top health
- health magazine
- Alternative health
- Natural health
- psychology
To create your health/wellness blog posts, you can also take inspiration from a TV show and program or listen to the radio or podcasts.
The exchange with your entourage and your loved ones can also help you. Talk with your family members, your partner, and your friends about what they would like to find in your blog space.
The different conversations can fuel your creativity and give you food for thought.
Recycle your contents in the event of a vacuum failure
Despite these different methods, you still can’t find blog post ideas? Your creativity is blocked? Do you have white page syndrome? Don’t panic, just rework your old content.
Surely you have a social network or a YouTube channel to develop your online visibility? Take a popular post or video and turn it into a health and wellness blog post.
