QR codes are machine-readable barcodes that store information, most commonly a URL. QR codes are simple to use; you simply scan the code with your smartphone camera and are instantly routed to a URL.(marketing campaign)
QR codes have grown extremely popular among businesses since the outbreak began. These codes are often used by restaurants for contactless ordering from their online menu. QR codes have not only aided businesses in adapting to an increasingly virtual, contact-free environment, but they have also aided their growth and development.
QR codes have proven to be a valuable tool for many businesses in terms of marketing. Here are some of the ways they’ve become relevant in marketing.
QR Codes Have Made an Appearance in the Chat(marketing campaign)
So, what’s the big deal about QR codes? For starters, they make customers’ lives easier and more convenient. They supported contactless ordering, purchasing, and payment, especially during the pandemic. Users could scan and be forwarded to a URL in a single step, bypassing the more time-consuming process of inputting and searching for information, navigating menus, and touching surfaces.
QR codes are also applicable and beneficial in a variety of other contexts. They can be used to direct clients to mobile applications or items, and they can be shared as PDFs or images via social media and messaging channels (email and SMS). So, what does this mean for marketing, and how are companies utilising QR codes to expand and promote their brands? Here are some examples of how QR codes are changing the digital marketing landscape.
We should mobilise marketing.
QR codes connect the physical and digital worlds by allowing customers to access content on the internet from almost anywhere. Users who scan a code are taken somewhere else in a single step. If a potential buyer sees a QR code on a poster or billboard that advertises a product, they can scan it and be sent to a page that features that product right away. Customers will no longer be required to shop in-store or peruse the company’s website prior to this time.
Customer Reaction
Customer comments and evaluations are critical to a company’s growth and development. By identifying weak points, feedback allows a company to enhance its offerings.
We can use QR codes to get client feedback right after a purchase or service. They’re a convenient approach to collect feedback because – once again – they make the process of leaving a review easier. Including QR codes on receipts is one method to make giving feedback easier for customers. Customers can then scan the QR code to be taken to a page where they can rate the services or degree of satisfaction and leave a remark about their experience.
Scanning a QR code directs clients to a brief questionnaire where they may rate their experience and leave a written comment, making the process of submitting a review less time-consuming. This is a lot more user-friendly option than a review site like Yelp, which needs searching and even registration.
You can easily collect client feedback and, if possible, make quick improvements to your service using QR codes (s). Simplifying the customer experience, even during the review process, is a definite method to boost customer happiness.
QR codes are one of the most underappreciated—and misunderstood—digital marketing tools. If you do a fast Google search, you’ll discover just as many blogs and articles praising the codes as you will those vilifying and disparaging them.(marketing campaign)
Nonetheless, I support QR codes.
QR codes, when utilised intelligently and effectively, can help you reach a wider audience, generate traffic to your social media accounts and/or website, and increase sales. Consider this statement from Mashable: “QR codes connect real-world marketing initiatives to the mobile web.” That is precisely what they do. Applying a QR code to a piece of print advertising, a direct mail supplement, or a storefront, to name a few, gives customers access to a digital portal that can provide them with a variety of resources, including contact information, product details, a virtual store, catalogues, and instructional videos.
And, contrary to popular thought, QR codes are becoming more popular. Consider this recent Forrester Research survey, which found that more individuals are utilising QR codes this year than last—5% compared to 1% last year. According to a study description published on PR Newser, Android owners are the most frequent QR code users.
QR codes, like other digital marketing tools, get a bad rap when they’re not handled correctly. You can’t expect a consistent flow of traffic and sales by simply applying a code to a print or other source. A QR code marketing campaign, like a social media strategy or other digital marketing activities, involves planning, preparation, and monitoring. If you want to create a QR code-based campaign for your company or brand, follow these steps to ensure a good outcome.
How To Run A QR Code Campaign That Is Successful(marketing campaign)
1) Make a plan and stick to it.(marketing campaign)
You had a strategy before you started using Facebook, Twitter, or any other social networking site, right? After all, you don’t want to just throw your business into the social sphere without first outlining your aims and ambitions. QR codes are the same way. As you begin your campaign, examine the following questions as you consider the code’s purpose:
What is the purpose of the code?
What is the significance of the code? Besides, do you have a single product or item on display? Furthermore, do you want to show off a whole line of products or a brand?
Do you wish to use the code to obtain customer information such as an email address?
2) Make a strong call to action.(marketing campaign)
Consider your QR code to be yet another entry point to your website. Perhaps you want to create an incentive for customers to scan the code, such as a discount or a lower price. If you choose to reward the experience, make sure the they explain the incentive clearly in the literature that comes with or displays the QR code.
3) Think about the user’s experience.(marketing campaign)
Although QR codes are small, their design and interface are just as significant as your website. Many QR codes don’t work because they failed to scan it or because they put it in an inconvenient location (like a billboard) that discourages lengthy contact—or any interaction at all.
If you want to make something that is more colourful and eye-catching than the standard black and white code, there are design possibilities available. A number of free programmes are also available to assist you in creating your own QR code. Remember to think about the user—don’t make a code that’s too hard to scan. Sure, it’s attractive—but if it doesn’t function properly, it’s useless.
Also consider what’s on the opposite side of your QR code. Sending users to a landing page or a mobile version of your site is the best option. Are those materials well developed and up to par? Because I’m a stickler for user experience, making sure that each stage of the process is well-thought-out will result in good feedback from your target audience—and a better possibility that your QR code will continue to give results over time.
4) Calculation.
You’ll want to keep an eye on user data throughout the life of your QR code campaign, just as you would with analytics from your Facebook page, LinkedIn profile, or website. Don’t get too caught up on daily scans and other tiny numbers. Instead, concentrate on the long term to ensure that your QR code continues to generate interest. If you detect no scans or a significant drop in activity, you should conduct extra testing of your code—and any associated collateral—to confirm that everything is working properly.
Keep the content in mind if you’re considering a long-term QR code campaign. Your actual code doesn’t have to change, but you should refresh the content that’s sent once someone scans the code on a regular basis, especially if you’re targeting repeat visitors. QR codes are similar to blogs in this regard. If you don’t add any fresh content, you can’t expect people to keep coming back to your blog. QR codes are the same way. People will scan your code more than once if you rotate new content, boosting the chances of their becoming a long-term customer—and perhaps a brand ambassador.
