How To Build An Expert Interview Link Outreach Process

Putting together your expert link building campaign. In this part, we continue the series on How To Build An Expert Interview Link Outreach Process.

We cover creating a killer profile for you and your company, getting in front of the experts, writing your pitch and winning the interview. After reading this part, you should have all the answers to how to build an expert interview link outreach process.

Link Building Process

Getting In The Room With The Experts. This is the most important part of your expert link building strategy. You’ll need to get in the “door” and present your company in a professional manner.

Start with having a professional picture taken of yourself, one that accurately portrays your company.

Present your company in an eye-catching and interesting way. Explain the products and services that you provide in such a way that shows you are the expert in your industry.

Also, talk about the reasons why your company is different and how you plan to differentiate your company from the competition. Let interviewers know why your expertise is vital to the success of their clients.

Show respect and gratitude –

It’s expected that you’ll receive interview offers from various companies. However, never turn down an interview invitation.

First, send a polite “Thank You” e-mail to the company politely indicating that you’ll take the time to look at their marketing materials and contact them.

Then, politely ask for a call at a specified date and time. Let the company know that you will follow up with them, but don’t promise to do so.

Stay active –

Don’t let the opportunity pass you by to not reply back to the company at least a week later. This will show them that you’re serious about building an Expert Portfolio.

Additionally, it shows that you’re interested in working with them. Another reason to stay active is that if you do not respond then the opportunity may not be legitimate.

How to build an expert portfolio link outreach process starts with you.

Research the company –

If possible, research the company before an interview. Get to know the people who will be conducting interviews.

Find out what qualifications they have and what experience they’ve had. You can also ask for an interview directly or you can submit your CV to the company.

Researching the company is important. Because it can help you understand what questions to expect from the interviewers and what you should anticipate as a result of the interview.

Communicate –

If you’re unable to attend the interview then be sure that you communicate with them. Find out when they’ll be available and how to reach them.

Always remember to ask how you’ll be able to follow up on the interview.

It may be wise to write down questions that you may want to ask so that you don’t forget them or lose the opportunity.

Create a good impression –

Once you’ve provided all the necessary information then it’s time to put together a good first impression.

Make sure you look professional and that you deliver your answers with confidence.

A good way to do this is to practice your talking skills before hand.

You can do this using the Powerpoint presentation “How to Build an Expert Interview Link Outreach Process” which you can find out more information about at the link below.

Be specific –

When asked question don’t generalize. Answer the question specifically and to the point.

You may want to consider hiring a seasoned professional to do the interview for you or simply practice your own skills.

There are plenty of resources available if you would like to learn how to do this.

But regardless of the method that you choose, you want to appear as an expert and this is often the best way to do this.

Think of the benefits others will get if you become a trusted advisor and provide good advice. Then consider the cost involved in hiring someone else to do this work for you.

The benefits are likely to outweigh the cost of hiring another firm to build your expert link building campaign.

This is also known as search engine optimization, link building, PR or backlink generation, PRP and SEO link building.

The most important part about how to build an expert interview link building process is finding reputable professionals to do this work for you.

If you are not sure where to start, there are many link development firms that can help with this process.

However it is still best if you have done your homework first when it comes to finding link development professionals.