The real estate market in Dubai is one that is garnering a lot of attention recently. The market is booming and is expected to have rapid growth this year. More and more people are interested in investing in properties in Dubai. To meet the growing demand, several real estate companies are setting up operations in the UAE.
Like many other industries, a digital presence is an integral part of the real estate business today. Websites, social media channels, etc. are being extensively used to generate leads for real estate. The more leads a real estate company can generate, the more sales they make, and the more successful they become. In this article, we will take a look at some ways to generate leads for real estate businesses in Dubai.
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A responsive website
Gone are the days when people used computers to browse websites. Today, more than half of website traffic comes from mobile devices. As smartphones have become more powerful and advanced, people find it convenient to browse websites using them. A real estate website will be content rich with information about all the properties, their images, videos, etc. It is important that the website is optimized for mobile devices in order to reap the best benefits.
When a website is not responsive, the navigation will not be smooth, readability will be poor, and people may not be able to easily access the information they desire. As a result, they will mark the real estate company as not credible. Moreover, responsive design is one of the ranking factors of Google, hence it’s important for SEO also.
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Informational content
Content marketing is one of the most effective and long-lasting strategies to drive more traffic and generate leads for your real estate business. Content can be informational blogs about topics such as real estate market trends in Dubai or laws related to the real estate business. You can also publish marketing content such as a list of best neighborhoods, best property deals, etc.
Blogs are a great way to attract potential customers. It is one of the proven methods for lead generation. When you write SEO optimized blogs for your real estate website, you can get ranked on top search results, which will guarantee relevant traffic to your website for the long term. To properly optimize your website for SEO, you can hire SEO services in Dubai
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Social media presence
If you are wondering whether social media presence is important for real estate businesses, let me tell you that in today’s times it is very relevant. The majority of the people on the internet spend their time on social media. By creating advertisements targeted to your niche audience, you can use social media as an amazing channel for generating leads.
Major social media platforms your real estate business can make use of are Facebook, YouTube, Instagram, Pinterest, and LinkedIn. Short-form videos are a current social media trend, like Instagram reels and YouTube shorts. You can use such trends to attract more people to your business. For conducting effective social media campaigns, it will be best to get the services of a social media marketing agency in Dubai
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PPC campaigns
While SEO is an effective strategy to generate leads for real estate businesses, it takes some time to see results. On the other hand, PPC campaigns can be quite effectively used to generate leads quickly. You can invest in either Google or Facebook PPC campaigns. While running campaigns, it is important to make sure that the landing page for the ad is optimized and will encourage visitors to take action.
Before running ads, you should research extensively about search intent and identify the proper keywords that will drive relevant traffic to your website. Having a strong keyword strategy is essential to ensure the success of PPC campaigns.
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Contact information
As real estate companies in Dubai are increasingly investing in digital presence and making their websites feature-rich, meeting basic customer needs is one area that is often overlooked. Most of the real estate websites provide a Contact Us form. In today’s digitally competitive environment, that is the bare minimum. To provide better customer service, your real estate websites should look into options like Whatsapp customer care, instant callback, video call appointment, etc.
Before beginning to develop your website, you should inform your chosen web design company in Dubai about how the contact information should be given and the need to emphasize it. They will then bring this into the design through a sticky sidebar/footer with contact details or attention-grabbing positioning of the contact numbers, etc.
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Customer service
Quality customer service will attract long-lasting customers to your business. In the digital environment, this can look like a live chatbot, instant call back, etc. A potential customer on your website can easily start a chat with the chatbot if they have any queries. When their queries are resolved quickly, there are more chances of them taking action. Similarly, immediate callbacks will increase the chances of conversion and also create a good impression on the customers.
Conclusion
With proper research and planning, it is easy to generate leads for real estate websites. There is no one size fits all approach. You can try the six methods we have discussed in this article. Sometimes, you may find that one method doesn’t work out for your business while another is generating a lot of leads. Depending on the niche you are focusing on and changes in your customer behaviour, this is to be expected. So, you need to experiment with different approaches and learn what works best for you.
Also, keep in mind that just generating leads is not enough. You also need to convert the leads into customers. To accomplish that, you must provide exemplary customer experience right from the beginning when a customer reaches out to your real estate company to the time they close the deal. A quality lead response can look like an email or text response after a potential lead has created an enquiry, an instant call back, or quick scheduling of the site visit. So, what are you waiting for? Start implementing the strategies in this article right away!
