Animation is the new trending topic that has changed the marketing field by promoting brands differently. According to recent research, humans tend to process images 60,000 times faster than text, making it one of the best ways to promote products and services. This gave rise to a 2d animation company that created engaging videos for organizations to market efficiently while communicating the brand’s message. It’s a human tendency not to read large texts, but when they see a video, they automatically click on it or the link.
People usually use these within or outside the company making the animated corporate video a great success. Imagine summarizing a large brand message into a short, simple video that conveys a clearer message within a few minutes instead of beating around the bush. We all know a human’s attention span lasts for eight seconds, and that’s when businesses need to create an impact on users, making them purchase the goods and services. Since the window of opportunity is shorter, businesses entertain their target audience with a 2d corporate video trying to explain the company’s goals, values, and services engagingly. Nearly 80% of consumers purchase products after watching a brand video. Hence, making it a vital marketing strategy of the 21st century.
Why are companies hiring a 2d animation company?
2d animation has become the core of branding services where companies place their brand on an online platform. Further, these videos highlight the company’s primary function, showing the products and services it has to offer. Some even provide information on different topics that keeps the audience informed about trending topics. Moreover, there are multiple online animation makers or companies present that have automated the video-making process to a large extent. What could get better than professional branding videos in less time and at a low cost? Since the 2d animation company has more knowledge about graphics, editing, and tools, they guide companies through the process, aligning their goals and needs with creative videos.
These videos combine objects, cartoons, and real people in a two-dimensional space. Further, they create an illusion of movement in a digital environment making the video more realistic. Developers need to put the clips in a sequence, each slightly different from the first one, to create movement. Therefore, in a one-second clip, there need to be 24 frames. Every frame is drawn and painted by hand to fill in all the details with the utmost attention. Every industry is impacted, from movies and cartoons to an animated corporate video.
3 Examples of Animated Videos
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GE
Many industries dealing in economics or IT opt for 2d animation to simplify their marketing strategies conveying the brand’s message in a clear brand voice. Users no longer have to extract information from the data or look for explanations as the 2d videos highlight major of the essential information in an engaging way. Thus, complementing the message in a visually attractive method fits the brand’s personality. GE is a company that usually uses 2d animated videos to explain the company’s concept of the impact of economic growth on demand.
Since it is a common topic that is of utmost importance to users, diplomats, political parties, shopkeepers, and various industries, it becomes critical to present it in a simple yet scientific way. Here the animators add voiceovers to pull customers into a two-dimensional space, imagining its features, advantages, and issues. Mostly, it is a compilation of facts and figures that support the main points of the message related to economic growth. Further, the graphics used in its creation reduce the chances of distraction, keeping the viewers hooked to their screens.
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Starbucks
A well-known coffee brand, Starbucks uses 2d animation explainer videos to take its product to the next level by branding its company or name to the educated class of viewers. It shows the entire process of making coffee, starting from coffee beans to creating new flavors while keeping in mind their customer’s tastes. The 2d animation company that created the marketing video skips past the traditional branding and messaging practices by exploring and adding diner details into video production to show the coffee-making procedure.
The graphics, colors, scripts, and voiceovers used in their videos are incredible. It makes the viewer want to try it for once at least. Besides everything, the video’s length is the best part where under a minute. The brand passionately tells the story leaving them wanting a sip until they try it. Moreover, these companies can trim any concept down to a small message. It is done to capture the user’s attention, reducing the need for a full-length film.
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DuPont
DuPont covers a broad range of products and services. It even takes corporate initiatives. But conveying the brand message across industries, especially your customers, becomes a challenging task. Here an animated corporate video does justice by explaining the gist of the message. This includes the company’s vision, goals, services, and products. It places the brand at the top of the list. Hence, leveraging viewers and companies to understand better. Most of its 2d videos are related to food production with a scientific approach which might be of a lot of interest to consumers. It put forwards the issue of poverty which affects hunger. Further, it tells the steps taken by the company to solve world hunger.
In under two minutes, the video explains the concept in simple language. It helps thousands of poor or hungry people. It allows people to virtually rally and helps those in need. The video further explains how the initiative will impact consumers, farmers, and manufacturers. Moreover, according to the story, the video looks very appealing to the eyes with the color palette and voiceovers. Above that, it supports texts in the form of statistics that add weight to the complete information. Once seen, it enables viewers to retain the message.
Animation is a growing field, and the latest technology integration is advancing at an increasing rate. It enables businesses to capture a considerable market share with the unique idea of delivering the message. 2d animations have always been used but how it has advanced with a 2d animation company is something to discuss. But for now, it has changed the meaning of marketing with the implementation of next-age tools.
