Minimalism
Trends the minimalist design trend will continue. Simplicity and clarity have a target audience anytime, anywhere. Minimalism speaks of simplicity, but rather, it has the effect of conveying a strong message because of this simplicity. Even if it is not a package design trend, minimalism is often used in package design because it is a design that fits well with any product category.
White sunscreen minimalistic packaging design
Not sure what exactly minimalism is? Literally, the main theme of the design is ‘simplicity. Naturally simple. Design elements should not be clustered together, and important messages should be revealed naturally rather than hidden in complex designs.
If you want to make a package according to the trend, feel free to ask for a quotation for custom-made boxes!
One of the best ways to accentuate minimalism is to use contrasting contrasts. By adding one contrasting design element to simple primary color background. On the other hand, you should pay attention to highlighting one brand element rather than trying to capture everything in the brand story. Otherwise, it could be a rather maximal design. For example, if a brand is focused on sustainability, the design focus is on ‘sustainability’, or if the brand is focusing on good materials, the design theme is raw materials. We focus on delivering the ‘element’.
Mask pack bundle packaging box
Through these efforts, focus on ‘one visual element’ and complete your design with minimalism. If we touch on multiple elements just because our brand has so many good stories, it doesn’t look minimalistic at all. So, develop your design in such a way that the typography is big and strong, and the color is only one point color! It would be a good idea to use black and white colors to maintain this clarity, right?
If you want to learn more about minimalism Why Minimalistic Product Package Design is Effective
Bold Typography and Patterns
Recently, bold fonts have become popular in various industries. It’s also a package design trend! By adding strong, eye-catching text to the package, you can reduce the effort of searching for images, and you can develop a design by choosing a color combination that suits your product.
Several brands have also started adding bold patterns to their package designs. If you feel that minimalism has been in power for too long and you are tired of it, it is a good idea to move on to a flashier trend in 2021 for the New Year! And the fact is, bold patterns aren’t incompatible with minimalism! Because you can add clean, strong strokes to your design to catch the attention of consumers on the shelves.
A Look at Trendy Pattern Designs
But if you want a clean design, you need to check whether the various patterns match the overall visual of the package. This is because the bold package design must not deviate from the company-wide ‘branding’. Also, when using bold typography and patterns, make sure that there are no collisions between design elements, and make sure that the correct color palette is configured to bring out the sense of unity in the design.
Flat Illustration
Flat illustration now dominates the entire design world, including the packaging design industry. The biggest advantage of flat illustrations is that they are diverse, so it will help you choose the image that best suits your brand among various shades. And above all else, it adds friendliness to the package, making it more attractive than you can imagine!
Therefore, when using flat illustrations, it is most important to find the appropriate illustration style. One of the biggest mistakes people make when designing is to just follow the latest trending illustration styles, and such copying cannot take advantage of the brand’s unique strengths and can make it look uncharacteristic.
First, when designing a flat illustration, you have to choose a color you want from the brand’s color palette, and use that color to create an illustration that fits your brand identity. If you create pictures like that, consumers will be able to associate your brand by looking at the image. How can we get one step closer to our customers?
If you want to set your brand color theme: Package Design Color Guide
Create your own brand design
Have you ever heard of platforms like Mango Board or Video Monster? Mango Board is a service platform that provides content design templates for social media, and Video Monster provides video templates. Recently, as the number of self-employed people increases, the e-commerce market grows.
Demand for branding content increases, design solutions for amateurs are increasing. For a marketer to become a designer and an insider with the best understanding of the brand to plan a design for the brand.
Package design is also following a similar path. As brands that used to use simple ready-made products began to create custom packages for their brands, the demand to create their own brand packages increased.
Packable is a solution created for small brands who want to add their own brand design to their packaging. With a simple 3D preview and an intuitive drag-and-drop editor, anyone has the opportunity to design their own package. Design library, editor with convenient sorting function. If you want to DIY your own brand package
Eco-Friendly Packages
A big trend in the packaging business is pursuing ‘eco-friendliness. Packaging promotes products, drives sales, but eventually ends up in the trash. And the consumer who consumes the product knows that in the end, the packaging also pollutes the environment.
So let’s take the simplest basic steps. First of all, reduce the overpacking. There is no need to wrap the package in too many air caps or tapes. . Because plastic is not biodegradable, the degree of environmental pollution is more serious than other materials. They are buried in landfills and become garbage, or when they harass wildlife at sea and are burned, soot rises. So, if you are using plastic for ‘visual’ reasons, I recommend looking for another alternative.
In fact, one of the trends among companies around the world right now is to use non-plastic packaging as much as possible. While looking for other eco-friendly alternatives. Plastic may look cheap and pretty, but if you pay a little more attention, you can find other packages with good quality at a reasonable price.
To read more articles like ADVANTAGES OF TRANSPARENT PACKAGING FOR PRODUCTS please visit our website SM Custom Packaging.
