Perfect Animation Video for your Business with 2D Animation Company

As videos have begun dominating the internet, you would have realised the way to grab an audience’s attention is much harder than it was earlier. Users don’t have the patience to read anymore, and instead prefer to watch things in action. Be it a product demonstration video, a tutorial video or a video that illustrates the story behind your business. That’s why every business out there is moving towards video marketing and one of the best solutions for video marketing is video animation. While there are different types of video animation, we will be focusing on 2D animation and how a 2D animation company works.

2D animation is an engaging medium that can keep the viewers hooked using its simple story-telling format and visual appeal. They can communicate complex ideas in simple visuals for easy-understanding.

Why 2D animation and how does a 2D animation company help?

2D animation is the creation of movement in a two-dimensional space. Historically, video animation was considered a strenuous process because it required many hours of labor. But with the invention of technology and other necessary software, the medium has made a huge comeback. With its colourful and simple graphics, 2D animation is dynamic and has become a go-to entertaining medium to draw in users’ attention.

In fact, statistics say that 2D animation videos have generated 66% more leads for businesses and also increased the business’ website traffic by 157%. And at-least 90% of users have stated that videos influence their purchase decisions. They say they are more convinced to purchase a product or service when they watch it in action.

Video animation companies provide a variety of animation types that would suit your business needs and goals. After understanding the basic brief about the video content you want to make, they might suggest a particular animation type that would go perfectly with what you’re envisioning.

The different types of video animation available are

• Motion graphics
• Character animation
• Whiteboard animation
• Kinetic typography
• Screencast videos

Some of these animation types are great for product demonstration and tutorial type videos while the others are great in portraying the values and ideas behind a business in a visually appealing manner.

What’s the secret to a perfect animation video for your business?

For the perfect animation video for your business, most animation agencies follow a three step process. The three main phases include pre-production, production, and post-production.

Pre-production in 2D Animation Company

Under pre-production or the first stage of creating animated videos, the preparations for the actual animation takes place. This might include the team having a discussion with your brand personnel to get a brief regarding the type of content you wish to create and also to understand your brand better. From the brief, the necessary details will be collected and using this, a storyline will be made.

Pre-Production

This story is one of the most important aspects of an animation video as this decides if the audience stays and watches the rest of the video. Most stories are created with the hook in the beginning to keep the audience drawn in and engaged. Once the story is made then the team will move on to the storyboarding. The storyboard gives a visual representation of how the story will play out. This step also helps you envision what the final output might look like. The pre-production process also includes determining the colour palettes to be used, lighting, camera angles, and the background elements that need to be included.

Production

In this stage, all the elements that we have created in pre-production are combined together to create a rough draft of the video. This stage includes painting backgrounds and drawings, and creating individual scenes and activities performed by the characters. In the final compositing process, the backgrounds, sounds, and in between frames are added for a smoother animation. The scenes are then rendered as videos.

Post-Production in 2D Animation Company

Post production involves the final editing process and the addition of extra sound effects, recordings and background music that can help increase the overall emotional impact of the animated video. This is then rendered in different formats for different platforms.

Post-Production

The final output that you obtain from these three processes are what you see in a 30 second video. Though these videos are short, it takes an incredible amount of work to condense a message or a meaningful story into such a short duration and be able to incite an emotion from the audience. That’s why you should leave animation video making to the experts at PitchWorx.

Conclusion

While there are several softwares available to create video animations. It is important to understand that for an animation video to create an impact. It needs to have the perfect storyline and vision that aligns with your brand. And that is why to achieve a perfect animated video for your business. You need to approach a 2D animation company.