SEO Changes that we might expect in 2022
Things SEO webmasters needs to consider next year
SEO or search engine optimization is optimization that is done on the website so that it becomes friendly for search engines for crawling, indexing and ranking on specific keywords. Bots of search engines work on secret algorithm. No one knows this secret algorithm. The algorithm for bots keeps on changing from time to time. It is quite impossible to crack this secret algorithm. That is why many people had already started making speculation about the upcoming changes in the algorithm for search engine bots. Let us see what SEO Changes we might expect for SEO in 2022.
Voice search algorithm update
Many people are using smartphones these days, We hardly type the search query on search engine bars in modern times. We just speak the word in Google assistant and they give the search results by ranking relevant Websites that relates to the keyword phrase and search intent. Voice search algorithm will be able to identify the correct search intend and snarly rank those website that are suitable in answering the search users or for accomplishment of specific task. For example if you search keywords cakes then it will shows you list of all cake shops near your location. However if you voice search how to make cake, or cake recipe then it will show those websites who write website on how to make cakes easily at home.
Algorithm for checking the freshness, authenticity , & popularity of content
The creator or author must write unique, fresh, engaging and informative post. The search intend that user are looking for must be there in the content in the form of FAQs or in some paragraph. It is seen that those webmasters who update their content from time to time their new paragraph gets indexed due to paragraph indexing. Hence we can expect that search engine bots have better algorithm for checking the freshness of the content, authenticity and popularity.
Update for checking the domain hosting performance of site
If you have been checking the new search console then you might have seen that now we can monitor the domain hosting health status as well. We can exactly monitor and know at what times and how many times our website was down due to hosting performance or downtime. This update has been as start and working so far good. So we can expect more overview and stats on the hosting performance from search console itself.
Giving opportunity to webmasters for image indexing
Image indexing is not under the control of webmaster for directly sending request for indexing. Submitting sitemap with image is helpful. If we explicitly provide opportunity to webmaster the request for approval will increase. But they can help the search engine to rank the appropriate image. We can explains particular topic by image rather than using words.By this seo changes we can easily index, crawl and rank images on keywords or voice search.
Update for quick validation failure requests-Important seo changes
Webmaster has to wait for longer time for validation request approval. As it takes around 28 days for revalidation after request for validation. Hence we might expect a quicker validation of failure of URLs that has slower website page speed.There can be multiple reasons for validation failure for particular url. The main failure occurs as the website is slower for particular page.
What shall we do against this seo changes?
At first we need to focus of the content. We need to plan before we start writing and analyze the search intend of the customers. Using appropriate frequently asked questions and answering them in short paragraph helps in quick indexing and maximizing the chance appearing on top. Images should be unique, creative and related to the paragraph of the content. This helps in quick indexing of image and ranking on specific keywords. Optimize your images using alt tags.
Keep on updating the old posts from time to time to maintain the freshness of content. Otherwise someone else will rank if you do not update your post properly. Using Visuals like info graphics, videos, GIF and other media files to explain about the topic. This gives ample engagement and page views which give positive signals to the search engine bots.
Conclusion: No matter how many updates search engines make we should always try to make our website SEO friendly. Robots will be far more intelligent with the use of internet of things and robotic process automation. The business process can be done effectively using robots. We can reduce human efforts using robots. And interaction between the robots and human will not rely on voice commands. Robots can understand by emotional state of mind as well.
