The importance of technical SEO is making an online store more searchable. Here are some SEO technical strategies to boost your website’s traffic and increase sales.
Ecommerce is among the fastest-growing sectors and is often thought of as dominant by giants like Amazon as well as Walmart.
With the right marketing strategies, smaller e-commerce websites can also attract a fair portion of customers.
This is where technical SEO comes into play. It’s essential to increase the visibility of your online store.
Site Structure
The site’s structure should make the information accessible to users. Make sure that important pages are not greater than 3 clicks from the homepage. Twitter
The ideal site structure must be:
Homepage > Categories > Subcategories > Products
It is possible to avoid adding subcategories on smaller sites. You must ensure that every product is part of a single type of category, or subcategory.
The URL structure should be consistent and clear.
Good URL: www.example.com/brand/category/product_name
Bad URL: www.example.com/brand/nsalkjdhsfha
For instance, if, for example, you’re selling a Samsung Galaxy M30 smartphone, the URL should be:
URL Structure
The structure of URLs for e-commerce can be quite a mess. In the ideal scenario, you would like your URL layout to be clear and easy to read. It should also give users an understanding of the page’s content is.
This is definitely much more complicated than doing. I’d recommend using these formulas:
Category pages: yourwebsite.com/category-name (category page)
Subcategory pages: yourwebsite.com/category-name/subcategory-name
Sub-subcategory pages: yourwebsite.com/category-name/subcategory-name/subcategory-name
Product pages: yourwebsite.com/category-name/subcategory-name/subcategory-name/product
Sitemap (XML/HTML)
There are two kinds of web sitemaps: XML and HTML.
When it comes to eCommerce SEO Each one has its unique strengths, roles, and weaknesses.
HTML sitemaps are usually designed to assist shoppers in navigating the website. XML sitemaps, on the contrary, are designed to ensure that search engine robots are able to properly search for URLs on the site.
To aid in SEO purposes, XML sitemaps are used to invite users to browse the URL. Facebook
In the present, the fact that you have an XML sitemap doesn’t guarantee that a site will be found in search results but it is an indication of the pages that you wish for search engine robots to visit.
In addition, XML sitemaps do not reflect the authority of a website. Contrary to HTML sitemaps they don’t transfer the link’s equity and do not serve as an incentive to improve the rankings of a website.
Log File Analysis
The procedure of analyzing log files is the process of downloading your files, and then uploading them to an application for log file analysis.
This should provide you with data on every interaction with your website, whether human or bot.
From this point, the data is analyzed to help make SEO-related decisions and also to identify unidentified problems.
One of the most significant SEO benefits from log files analysis would be the ability to let you know how your website’s crawling budget has been utilized.
Typically, the greater the power of the domain the more expensive the crawl budget will be.
Crawl Budget
The number of pages of your website that Google crawls at any given time is the crawl budget.
A low crawl budget could cause indexing issues that affect the search engine rankings. Due to their dimensions, the majority of eCommerce sites require optimizing the crawling budget of their site.
You can utilize Google Search Console to check your crawl budget. Google Search Console to check your crawl budget.
To increase your budget crawl:
Improve the overall structure of your link.
- The number of backlinks should be increased.
- Remove duplicate content.
- Fix broken links.
- Keep your sitemap updated regularly.
Crawl the Website
It is possible to use tools like Screaming Frog, SEMrush, Ahrefs, and DeepCrawl to pinpoint and correct the various HTTP errors, including:
- 3XX redirection errors.
- 4XX Client errors.
- 5XX server errors.
It is also possible to find duplicate or missing page titles, alt text for images H1 tags, meta descriptions with this crawl.
Canonical Tags
Sometimes, huge e-commerce sites offer product pages that can be accessed through several categories. These situations usually result in different URLs that have identical content.
To prevent this from happening, you should use canonical tags. This easy HTML element will inform that the engine what URL is to be crawled and included in the results of the search.
You must make sure to utilize the canonical tag that appears on the homepage since duplicates of homepages are common on e-commerce websites.
Robots.txt
Robots.txt can be filed which informs that a particular page or part of a site must not be visited by search engine robots.
Utilizing Robots.txt serves a variety of reasons:
Pages that are not public such as form pages and logins or those with sensitive information.
Increases the amount of money you can crawl Block pages that are not important.
Stops pages of resource content from being indexable – images, PDFs, etc.
Today, the majority of websites do not employ Robots.txt since Google has become pretty adept in locating and indexing the most important web pages.
Redirect Out-of-Stock Product Pages
Most online stores have a couple of pages that have out-of-stock items.
While taking down such pages is common but it could cause the 404 error. This, will in turn impact the results of your search. In addition, many users are annoyed by the 404 error.
You can instead redirect the URL to the appropriate page.
If the product has been removed completely, try the redirect 301 (permanent) redirect. If not, make use of the 302 redirect which allows Google to keep indexing the URL.
Duplicate / Thin Content Issues
Content that is duplicated and problems with content that is thin can cause major problems for the SEO of websites that sell e-commerce.
It is a common fact that search engines are continually improving themselves to reward sites that provide exclusive content with the best quality.
It’s not difficult to find duplicate content on online stores.
It is often caused due to technical issues within the CMS and other code-related issues. The most common causes are pages that are related to session IDs and shopping cart pages. They also include internally-search results as well as pages for product reviews.
Fix 3xx, 4xx, 5xx Errors
The HTTP status code is the server’s response to the browser’s request. When someone visits your site the browser sends an inquiry to your server. It responds by generating a three-digit number.
Five of the most commonly used status codes The two most commonly used aren’t huge issues.
1xx :
The server has started processing the request.
2xx
The request was process successfully.
The next three are challenging.
3xx:
The message was acknowledged however the user was diverted elsewhere. This includes 300, 301, 302 300, 303, 302, 304, 306, 306 and 308 errors.
4xx –
Client error. Page was not found. This means that there is a problem on the site side. This is usually the case when a page does not exist on a site. It includes 400, 401 403, and 404 errors.
5xx –
This indicates that the server was unable to answer or complete the request. It includes 500, 502 fifty2, 502 500, 504 505 506, 507 509 and 508, 509 errors.
The HTTP status codes can be crucial to determine the SEO health and performance of your site.
Google bots use these codes in a different way, in the way they crawl and crawl the pages of your site.
Although most codes don’t require an emergency, 3xx 4xx, and 5xx are three which require your attention.
Rendering
The rendering process of a website is a process that involves processing URLs to be converted into JavaScript. This occurs after the URL has crawled.
There are typically two kinds of rendering which can see on web pages:
Client-Side Rendering (CSR).
Server-Side Rendering (SSR).
