Ever since Facebook launched its first form of marketplace back in 2007, social commerce has been around and started its journey.
Notwithstanding, it is just during the Covid-19 pandemic that led to a blast in the online shopping scene that social commerce took off for an enormous scope, and more buyers got familiar with the concept of social shopping.
Individuals are investing much more time in social shopping that is fetching more limelight to shoppable posts and instilling excitement in brands and purchasers.
What Is Social Commerce?
Social Commerce is the way for brands to sell items straightforwardly to customers via various social media platforms. As a result, social commerce is changing the whole eCommerce shopping environment.
Researchers recommend that the worldwide social commerce market is close to reaching $89.4 billion at the moment and is likely to ascend $604.5 billion by 2027.
How Social Media Is Driving Social Commerce
In today’s digital era, social media has become a necessity for human interaction. Moreover, due to the pandemic and physical distancing, people have increased their stay time on various platforms to interact with their friends, family, or making connections.
Long before social media, brands used to utilize other eCommerce platforms like Amazon, Walmart, or Shopify to increase visibility and sell their products.
But the emergence of visual-based platforms like Instagram and Pinterest started blurring these platforms’ presence and began to create a presence for themselves, and they could attain so successfully.
These changes reflected in the mindset of the people as well and, as a result, gave rise to the phenomenon of Social commerce that urges customers to buy items directly from the shoppable posts run by the brand on social media.
Why Must Businesses Utilize Social Commerce?
Social media is an extremely powerful and result-driven platform that businesses must leverage to the best of their ability. In the coming times, we can foresee an increase in the popularity of e-Commerce and its sales on social media.
Mentioned below are a few reasons why businesses must incorporate social commerce strategies into their business-
Increased Brand Awareness
All e-Commerce businesses look for appropriate measures to increase their brand’s visibility, which is why one of the topmost reasons for brands to use social commerce as a marketing strategy is to increase their brand awareness.
Social media give brands increased marketing opportunities. Using social media, brands can effectively target an appropriate audience and promote the products more efficiently and seamlessly.
Continuous Audience Growth
There are thousands of new users on social media every day, which means your business would witness consistent growth. While it is challenging to get a lot of traffic on your website directly, it is a completely different scenario on social media.
Relying on the fact that there are multiple new users on social media almost every hour, and many of them may be your potential customers, there is more continuous growth on social media.
Increased Customer Loyalty
Through social commerce, you get an opportunity to build a solid brand-customer relationship with your customers.
Social Commerce allows you to engage with your customers on a personal level.
Engaging with your customers helps increase your business prospects since it helps you maintain good relations with your customers, which in return converts them into loyal customers.
Increased Customer loyalty turns your potential customers into loyal customers and raises the urge in your existing customers to purchase more products from your brand.
High Search Engine Ranking
An increased engagement of social media has many added benefits, including the opportunity to rank higher on search engines.
Social Commerce can drastically help your website rank high on the SERP (Search Engine Ranking Pages).
One efficient way to do so is by sharing links from your social media to your website. If your followers on social media like your products and connect with your brand, then there is a high chance that they might be compelled to visit your website to explore your products more and in-depth.
An increase in your website traffic would ultimately lead to an increase in your ranking on the search engine.
Final Thoughts
Social media has become the shopping center of 2021, and Social commerce has enabled users to utilize social media platforms for their shopping needs.
Ever since the integration of commerce on social media platforms, users can seamlessly complete their shopping journey without leaving the platform.
Social Commerce has allowed brands to increase their user engagement, improve their brand visibility and presence, build customer loyalty and trust in the customers, and of course, increase revenue and conversions.
If you are an eCommerce brand that has not yet used Social Commerce, you surely must, as it is the ultimate marketing technique for the success of brands.
