Amazon is expanding its Marketplace and offering sellers many more options to grow their businesses and market a variety of SKUs. Many online sellers are adopting the growth strategy of selling private-label products through Amazon. It’s simple: Purchase generic products that are selling well, and then resell them under your branding and packaging.
Although the concept may seem simple, it takes time, dedication, research, and hard work to get your private-label products on Amazon.
Although selling private-label products can help boost your business, you will not make a lot of money overnight. These steps will help you launch private-label products if you’re looking for a legitimate and strategic way to increase your Amazon business.
1. Choosing a Private-Label Product
Study your Market
Although it can be time-consuming and tedious to research and choose the product you want to sell, this is the most important step in selling private-label products through Amazon.
Amazon is a great place to start searching for products. Amazon keeps a list of the top-selling items to assist consumers in finding popular products. It’s also great for sellers who are looking to start private-label businesses. You can also use SellerApp’s best-selling products on the amazon blog for finding top-selling products on amazon.
This list can be used to help you locate generic products that sell well on Amazon. It takes a lot of the risk of creating a product and then testing its popularity with consumers.
2. Research Your Competitors
After you have found the item that interests you, you can do some research to find out how other brands market it on Amazon. It’s a good idea to look at a few top brands that are listed in search results for the product you are interested in.
To get an idea of the competition, assess each listing’s content and reviews. Also, consider pricing and where best-sellers rank.
3. Find the Right Supplier
Once you have found a product with the right level of competition you can start looking for suppliers. Although you may find one in the United States, it is more common to find them internationally.
There are many suppliers who will negotiate their prices even for first-time orders. It is always best to contact your top-runners before you commit to any supplier.
4. Design and Brand Your Private-Label Products
Some sellers prefer to wait until they have a supplier to design their packaging and logos. However, it is possible to save time by working together on step four.
Once your packaging and branding are in place, you can send the files to your supplier so that you can start production. It is crucial to secure a trademark for your brand’s name as soon as you can.
It can take up to 6-9 months to register a trademark. Brand Registry through Amazon will not be available until you have completed the trademark process.
5. Optimize and Create Your Amazon Listing
Once you have a product that you want to sell, it is time to list it on Amazon. While your supplier fulfills your order, you can use your time to create a unique, informative, and distinctive listing. Either you can create an Amazon seller account and write the listing, or hire an Amazon expert to help you put together a complete listing.
Amazon has some restrictions on what it allows in product listings. This is especially true for certain product categories. It may be wise to have a professional handle the heavy lifting.
Although this step is often overlooked or rushed through, it is crucial to have a well-written listing. Amazon is not like a brick-and-mortar store. Buyers can’t interact with the product in person. Your listing should include images and videos that give a complete view of your product.
6. Protect your Product
Private labeling is a way to build brand equity and create a better perception among customers. There are steps you can take once your product is on Amazon Marketplace.
- In your listing title, include the brand name and at least one photograph.
- Make sure that your logo appears on all product packaging.
- If you intend to sell outside Amazon, consider trademark registration.
- Register your product in the Amazon Brand Registry.
7. Amazon Fulfillment By Amazon (FBA).
You might think, “There is a lot of upfront work involved in preparing my items to sell under my private label.” This is the point where things start to change.
FBA allows you to store your products at an Amazon fulfillment center, and Amazon will fulfill all orders for you. Amazon FBA will take a small percentage of your profits but you’ll be glad that you did.
- You can save yourself the hassle of shipping and preparing orders every day
- All items automatically qualify to receive Prime shipping
- FBA sellers often rank higher in search results
- You can enjoy the sales without lifting a finger when you make a sale
