In everyday life, as soon as a question arises, it is quite common that our first action is a quick Google search. The same is true for millions of people around the world. Who use this search engine to even find products and services. Which makes Google a gold mine for companies who know how to take advantage of this opportunity.
However, you may have already noticed that for the most part you (and all other Google users) tend to only pay attention to the first results of a search. So how do you get your brand to take top positions? It is necessary to rely on the SEO- an acronym for Search Engine Marketing, or search engine optimization . It is a set of techniques that aim to position one or more landing pages among the best search engine results . Thanks to SEO techniques , it is therefore possible to optimize the site so that it outperforms others and is on the first page of Google results , attracting the attention of users with the most relevant content for their searches.
The definition of natural referencing
Referencing corresponds to the operation of collecting, processing and displaying content available on the Internet, by Google, in the form of search results, in response to an initial request.
There are the SEO paying the SEO : it pays when the position of the site is purchased in the form of advertising expenditure, and it is natural when the position is only due to the selection of results that Google will be considered more relevant than for others, based on initial research.
THE’SEO optimization then corresponds to the technical, analytical and creative process which aims to improve the visibility of a website on Google, by positioning itself on the first page of the SERP – Search Engine Result Page , which literally means “the page search engine result ‘-.
The purpose of natural referencing optimization is to attract as many visits as possible to a site, leading to a conversion of the visitor.
Difference between SEO and SEM
Since one of my main goals here is to demystify SEO , first we have to clear up a little confusion that arises when we start to study the subject and come across another acronym, very similar: SEM.
The Search Engine Marketing
Covers all targeted search engine marketing techniques, including sponsored links, such as Google Ads. The big difference between them is that while SEO focuses on reaching users organically (i.e. free), SEM is based on paid media.
How do search engines work
Every day, new markets, competitors and content emerge for the most varied interests and demands. And to facilitate the connection between people and this great mass of information search engines have emerged. These are tools that rely on survey automation , scan the internet and organize topics so that they are made available to users in the best possible way.
To do this, these search engines use algorithms that classify Internet pages according to a specific subject or keyword, emphasizing the relevance of each page within a search.
Regular
The first of these is tracking , the process by which Google bot identifies new pages for submission to the search engine results list. To perform this action, the robots use algorithms to determine the priority and frequency of indexing.
Google bot visits each of the pages, looks for new links or changes. Sends them for indexing, thus updating your information.
Indexing
This is where the magic happens. The index is the process in which Google bot performs the analysis. Processing of all new pages and changed pages, by including them all in its index. Information on the site’s:
- content ,
- date of publication,
- title,
- description,
- performance,
- region and structured data are indexed.
To look for
Finally, we have the third process, the research itself. As you may have noticed, this does not happen directly on the Internet, but rather in a Google index itself. The pages listed may no longer exist or may have been modified because updates take a long time .
Google algorithm update
As the competition for good search engine rankings only increases, Google has to constantly update its algorithms. And in recent years it has further improved its indexing tactics to deliver the best results to users.
The latest updates have focused on mobile devices, such as cellphones, starting to see website responsiveness as a big factor in ranking.
In conclusion, the good management of natural referencing tools requires both technical and marketing skills. It is essential for an expert to keep abreast of novelties. The latest trends on the web in order to cope with any change or the launch of a new algorithm.
Many companies from various industries use their websites as a communication tool. Many of them have dedicated SEO teams and several others choose to outsource their SEO to specialized agencies, including the communication and marketing agency: digitalpitch with a multidisciplinary team capable of understanding. Proposing strategy, to execute the service, to analyze the results and to optimize the whole process, guaranteeing the best result.
