It is no surprise that the media and entertainment sector has dramatically evolved and continues to do so, given the shift of different forms of consumption towards online video platforms. Online video streaming platform play a crucial part in the digitization of consumption now. Considering just music streaming, there has been a quick transition from CDs to iPods to digital streaming platforms. Digital TV Research forecasts worldwide SVOD sales to increase by $50 billion between 2019 and 2025, doubling over the next five years.
1. Profitable
If you have subscribed to our end-to-end, all-inclusive OTT platform, you may start your own Online Video streaming business without incurring a significant CapEx expense. Using Muvi, you can sell your movies via various monetization methods, including SVOD, ads, and PPV, and increase your ROI monthly. The monthly revenue of Online Video streaming business owners is attractive. We are not suggesting, however, that you can become a billionaire overnight. It would be best if you had perseverance and, of course, superior material. Creating a devoted audience takes time.
By 2026, it is expected that the gross number of SVOD subscribers in the United States will reach $450 million, which is an intriguing statistic to consider when you launch your video company.
2. Complete Creative Control
Starting your own internet video company gives you full creative freedom and control over the material you broadcast. When you own an SVOD platform, you are independent from advertisers and their revenue share. It is entirely up to you what material you broadcast to your audience. You can choose which content to stream or not in certain geographic regions (using our geo-targeting feature). There is no basic security layer or cover offered by YouTube for videos, nor does it provide a sophisticated Geo-Blocking extension based on IP address, domain, or country. If you own a paid service, you can create whatever you want according to your preferences, whether that’s fitness videos, magic streams, documentaries, or beauty vlogs, without having to adhere to the strict and unjust guidelines of most free video hosting services.
3. Flexible Set-Up
Your ability to operate from any location without being confined to an office is an additional advantage of starting an internet video company. You are free to work from anywhere and whenever you like. Your video-shooting equipment is adaptable; you may film outdoors, while traveling or commuting, etc. — the world is your workplace. If you prefer making material inside, you may also set up a studio in your home and film there. Your equipment, such as cameras, mobile phones, microphones, and tripods, are entirely transportable and may be taken anywhere. Your decision is totally up to you.
4. People can Consume Content Anywhere.
When you start your online video streaming platform, you are essentially extending your reach to the whole globe. Your audience may access your material from anywhere in the world, from Hong Kong to Hawaii. By implementing a cross-device OTT strategy, you may target clients who stream content on websites with video content management system, tablets, smart TVs, mobile devices, and game consoles. Allowing consumers to access your material on their preferred device improves your audience by fifty percent, allowing you to reach many more customers than if you just had a desktop.
Remember to select the best online video streaming service capable of launching video platforms on many devices, such as mobile phones, smart TVs, tablets, computers, etc.
5. Tighter Security
When using free video hosting sites, content producers often complain about their videos being leaked to other platforms. However, owning a professional online video platform will keep piracy at bay, as it will be equipped with stringent security features such as access control, encrypted streaming, watermarking, password protection, digital rights management (DRM), domain control, etc., if you use the services of paid online video services such as Muvi. You can be confident that your original material will be protected from hackers, that you will be the only owner of the movies you make, and that they will not be released online.
6. Independence & better scalability
Using an external online streaming platform in your company strategy has technological restrictions. By establishing a streaming alternative, you can:
- Implement whatever new functionality you feel helpful (could be a user-requested feature or one arising from an internal decision)
- Instead of depending on external business choices, innovate on your own.
- Integrate with any third-party tool without a list.
- Redesign or revamp your app to your liking to bypass third-party constraints. This might be annoying if most of your audience is on the platform, and you worry they won’t switch.
7. No hidden costs
Numerous businesses have encountered situations where they get their invoice for the billing cycle only to be surprised by significant hidden fees. Certain companies, including one of the most excellent live stream platforms, Zoom, charge each viewer or listener. This might not be easy to estimate and budget for, especially when launching a new service.
8. Gaining more exposure through unique branding
By having complete control over the visual design of your streaming service, you can guarantee that your app is consistent with your brand and stands out from the competition. As branding is a big factor in customer purchase choices, integrating your personalized branding into an online video streaming platform will give you a competitive edge over other businesses that may seem fairly generic.
9. Better accessibility and user experience
It is hardly surprising that Millennials are constantly in motion. Due to this, people like streaming unique material without limits, such as a Wi-Fi connection at any time and wherever. By developing your best online video streaming service, you may let your users view your material regardless of location. You may enable your consumers to stream on their chosen devices, whether on a bus, subway or even in a vehicle.
10. Diversifying your user acquisition channels
When Facebook’s Livestream platform broke in 2021, many internet company owners who relied on sponsored advertising got a wake-up call. This closure hurt company owners with a less varied user acquisition approach. When you follow the proprietary path and design the finest Livestream platform for your business model, you establish your position among customers by having brand awareness in Google (for web applications) and the app store (for mobile apps). You reduce company risk.
Why is choosing the right online video streaming solution essential?
1. Viewing Experience
User experience and preferences contribute to the value of online video platform. It is critical for video quality to be uniform across devices. User experience is also affected by other variables. Ad distractions should be considered. If there are too many interruptions, the viewer’s attention begins to wane. Aspects that directly and indirectly affect the viewer experience should be identified, assessed, and prioritized. Companies will be able to balance monetization and user delight with video hosting services that allow customization of such elements.
2. Video monetization
Quality content is essential nowadays. Video monetization increases enterprises. Exploring new video monetization opportunities is a crucial aspect of future revenue initiatives. The selected video hosting solution must help companies monetize and engage viewers. The hosting provider must give appropriate tools and frameworks to customize monetization for the intended audience.
3. Monitoring Video Performance
Monitoring content performance using analytics tools helps understand user behavior and adjust to changing demands. When released material targets a specific audience, it’s crucial to monitor the video’s KPIs. Video hosting platforms that give data and insights on video performance might inform firms’ future content initiatives. Also, publishers need an easy interface to submit, retrieve, and monitor content.
4. Data Security
Video publishers must protect material against piracy. Proper video distribution security helps reduce income loss from piracy. Businesses employing the services must be able to choose between private and public viewing. Users may safely share video material using hosting services that enable scalable and secure cloud instances across private and public clouds.
5. Greater Visibility to Videos
Poor distribution may obscure even high-quality material. A streaming video service with a planned distribution strategy would assist in exceeding boundaries. When creating its distribution plan, the hosting provider must have considered locality and law. A video hosting service with such features must also have a solid business plan.
6. Unique Features
The video hosting service’s unique features will give firms an advantage. Video transcoding lets viewers watch information on smartphones, tablets, and desktops. If this feature is the most valuable to end-users, it will give publishers a competitive edge. Live video streaming and video consumption are comparable advantages.
Conclusion
Creating your online video platform is a fantastic alternative to using one of the many popular streaming providers. If you care about personalized branding, want the flexibility to offer your features, and are focused on building your company, you should consider developing your service rather than relying on one already available.
