What is SEO? SEO – “Search Engine Optimization”, is basically the process of optimizing your website to be able to gain free and organic traffic right from search engines such as Google. This method has been proven to be one of the most effective for increasing the total number of visits that a site could receive, thus enabling it to attract more sales and revenue in the run. The process of SEO involves several aspects, mainly from the very content and structure of your sites to the way other sites link to your site online.
Major search engines
Most of the traffic in the web are driven by major search engines – Google, Yahoo and Bing. Since a lot of people use search engines to look for information, whether looking for a product, facts and details, or simply entertainment, it is important to know that traffic through SEO is a great opportunity any website owner should never miss.
By opting to our SEO website solution, getting the traffic you’ve long desired will be surely attainable. We will basically deal with the complex processes involved within SEO which are as follows:
- Website Audit
- On page Optimization
- Keyword Research
- Content SEO Strategy
- Link Building
- Submission
SEO is complex
The world of SEO is complex, and you just can’t stick to a single method if you want to keep your rankings on a safe spot. That is why, doing all the aforementioned SEO tactics in one is the best option we find in taking your website to the top rankings.
Also the world of SEO is constantly changing and that is why, in compliance with the latest algorithm updates by Google, which has greatly changed the current rankings of a lot of existing websites, we strive only to offer SEO white hat services as a means of preventing your site from being blacklisted.
Getting your site on the 1st page entitles you to a stream of traffic. In fact, 95% of all the clicks on the search engine results pages are done in the 1st page. And by sitting on the 1st spot, you are entitling your website to receive around 45% of the overall clicks alone. Given these statistics, it would be a great potential for exposing your website to a huge number of individuals. So why settle for less when you can get more, through SEO alone.
Keywords
Using the right choice of keywords is one of the most essential search engine ranking factors that you have to consider. Since keywords are mostly found within your website contents, or perhaps around your meta tags, e.g. meta title and meta description, it is very important to know which keywords to choose as part of your promotion campaign.
Where are keywords used?
Keywords are almost found anywhere. Usually, they are found within the most important pages of your website and are also incorporated within your website’s meta title and meta description. Since these are the ones which usually come up in the search result pages, it is very important to know which keywords to choose for your promotion campaign.
How are the best keywords determined?
There are a lot of keyword selection tools available in determining the best keywords for your site. Among the most popular of them is the free Google Keyword tool from Google itself. By taking yourself into the mindset of your possible customers/viewers, you will have to think of the various keywords which they might possibly search in looking for your website.
In choosing a keyword, the best practice is to choose not just one but several keywords which relate to your website. If your website talks about “dog foods”, then the best practice would be to choose such keywords like:
best dog foods
cheap dog foods for sale
buy dog foods online
nutritious dog foods for sale
We call these keyword choices as long tailed keywords. Usually, such keywords have minimal traffic; however they are targeted to the ones who are looking for your site thus giving you not just targeted traffic, but higher chances of earning sales as well.
Where to look for help?
Choosing the right keywords has a lot of key factors to consider. You can’t just choose a keyword because it has high monthly searches as indicated in the keyword selection tool. There are factors like the current competition, your current competitors, profitability and more which should be considered. Looking for an expert SEO firm such as SEO Website will be your first step forward.
Through comprehensive analysis and thorough evaluation of your site, we will be able to pick out just the right keywords for you. Gain rankings now, and become the leader in your niche through our effective keyword research solutions.
