Renovating a pharmacy can be complex. Undertaking for those who do not yet have clear ideas on how to renew the space available. This is why it is advisable to turn to qualified professionals. Who knows how to make the right changes to optimize the work of pharmacists. Offer greater comfort to customers, and increase sales. With over 45 years of experience behind us and hundreds of creations in the name of functionality and design, we at Innovo have decided to clarify and answer some of the questions that pharmacists ask us most frequently.
Many entrepreneurs find it very difficult to “enter” the pharmacy business. In fact, it is not. In this article, we will analyze in detail how to open a pharmacy from scratch, how to organize everything properly without having a specialized education.
Opening a pharmacy from scratch is not as difficult as it may seem, First of all, consider what pharmacies are like. It could be. Small pharmacy in or near a medical facility. Full pharmacy kiosk (shop). Pharmacy that sells ready-made medicines. Production pharmacy. Pharmacy that has the right to produce various aseptic drugs.
Why renovate the premises of a pharmacy?
The reasons that push pharmacists to renovate their store may be of a practical nature, such as the need to renovate the furniture, or strategic, such as the choice to expand services. The reasons are all linked to the economic sphere. A pharmacy is renovated to increase its profit. Through targeted interventions on the layout, it is in fact possible to improve the overall efficiency of the store. And also encourage the customer to purchase products that do not require a medical prescription.
Selling in pharmacies is usually done in a closed system. In some cases, it is advantageous to organize so-called supermarket sales, where customers take the necessary goods themselves, paying for them at the time of payment. In this simple way, you can increase sales by 20-25%. However, this method only works in high-traffic areas with adequate security systems. It is better to have closed trade in classical institutions.
How to optimize the available spaces?
Before starting the renovation project, it is advisable to evaluate the size of the environment. If the pharmacy has a small surface, it is necessary to optimize the spaces and better organize the exhibitors. So that it can appear larger and more usable. A solution is given by the installation of an automated warehouse if well-designed it requires less space than a traditional one. It can be placed in a more secluded position, thus allowing the expansion of the sales area.
Which services provide greater profit?
Expanding the range of services and offering beauty treatments helps to stand out from the competition and build customer loyalty. The reorganization of the store and the installation of beauty booths, multifunctional boxes, and self-analysis rooms encourage entry to the pharmacy and ensure greater profit. The pharmacy thus becomes an oasis of well-being where the customer can take time. Browse the services offered and find information spaces created through brochures or digital devices.
How to increase pharmacy sales?
Setting up an exhibition path inside the pharmacy facilitates cross-selling and allows maximum interaction with the product areas. Another trick to entice customers is to propose impulsive purchase items directly at the cash desk. Strategically placed display islands and promotional baskets encourage the purchase of everyday items. Such as energy bars, cough candies, plasters, travel personal hygiene items, toothpaste, toothbrush, or others.
How to offer a better customer experience?
In every renovation project, there is a criterion that must always prevail: accessibility. Those simple design principles that allow all users, both healthy customers and patients with special needs, to feel equally at ease in the pharmacy should not be overlooked. It is therefore advisable to offer the right comfort and install a series of small devices such as a ramp, servo ladder or lift, to allow universal access to the store; a lighting system to improve the customer’s sensory experience; a waiting area adjacent to the cash desk or beauty booths, to facilitate the stop at the pharmacy and finally a small area dedicated to children and mothers who are breastfeeding.
Why rely on Innovo Constructions? Innovo is able to design furnishing solutions in perfect harmony with graphics and lighting, to reorganize the layout of the pharmacy, and enhance the services and the sales area at the same time. Our creations are characterized by the high flexibility of each furnishing solution. Obtaining complete customization of the preparation and furnishings of the pharmacy.
