The initial focus is on drawing in the first few customers to get the ball rolling for small business. Businesses generally rely on legacy communication channels like print ads, outdoor ads, and coupons or mailers. While these strategies can get the word out and attract a handful of local customers, there’s an easier way to do more.
Digital marketing has an effortlessly wider reach than any offline method of advertising. With this form of marketing, the entire global audience serves as a prospective customer base when they adapt their brand communication for digital marketing. However, it does not take away the local touch. For instance, you can utilize local keywords to target prospective customers in a particular location.
Also, digital marketing strategies help meet the customers’ evolving needs, especially in leading markets. For instance, digital marketing channels for B2B lead generation in Singapore, India, the US, Malaysia, etc., can yield myriad opportunities and advantages.
What is Digital Marketing About in 2022?
Digital marketing has advanced a great deal since its inception. It combines a series of marketing channels, and activities businesses carry out across digital platforms and devices. While digital marketing is no older than three decades, it has come a long way already and continues to evolve rapidly.
For instance, the top digital marketing agencies in Singapore and other leading markets utilize multiple digital channels to connect brands to the right audiences. These include SEO (search engine optimization), PPC (pay-per-click) ads, social media branding and marketing, content marketing, inbound marketing, email marketing, and affiliate marketing
Today, these strategies have evolved in their application and have seen the integration of new technologies to target the ever-evolving IoT devices.
Impact of Digital Marketing:
Digital marketing has dramatically disrupted how people view brands and what they buy. Here are some statistics proving how this works:
- Internet access is quickly becoming cheaper, easier, and more efficient. As a result, the number of people accessing the internet is rising exponentially. By 2018, more than 3 billion unique users could be found on at least one social media platform.
- A search engine drives about 93% of website traffic for every website out there.
- 82% of users do online searches on mobile devices before buying at a store.
- About 50% of users will favor a brand if it appears multiple times in their searches.
6 Reasons Why You Need Digital Marketing for Your Business:
Every business gets equal growth opportunities:
With even a little digital marketing effort, you will see your business start to grow. Digital marketing is not a channel of communication limited to large corporations or MNCs. It provides equal growth and sales opportunities to all types of businesses. Small businesses can leverage their USPs using digital marketing and compete with the industry’s most prominent companies. They can also use digital marketing to its maximum potential by interacting with different audiences or separate platforms.
The most cost-effective marketing methodology:
Digital marketing does not require substantial infrastructure costs. You can choose from several effective channels that don’t require high initial costs as a small business. Thus, digital marketing becomes a cost-efficient method for small businesses with limited capital.
Digital marketing helps convert sales:
When you understand the traffic coming to your website, you can track conversions that transform consumers to customers or leads. Digital marketing provides higher conversions as compared to legacy marketing methods. Thus, small businesses today need to make deliberate efforts to create compelling digital strategies focusing on higher conversions.
Get higher revenue:
With higher conversions and sales come higher profits. Businesses that use digital marketing and social media are seen generating 78% higher business than businesses that don’t use social media or digital marketing. Email marketing also has a high response rate. Combining content marketing with existing or offline marketing strategies can give an all-time high performance and significantly increase revenue.
Targeting the right people:
One fundamental reason why digital marketing is on the rise is its targeting capability. Digital marketing allows businesses to target particular audience segments for whom their business is more relevant. This ensures result-oriented audience engagement that aims at achieving predetermined objectives. You can control who sees your ads or emails and drive that person to use your services.
Measurable results:
Using analytics tools and functions that come with most social media platforms, you can measure the performance and results of your marketing efforts. You can also realign your goals using these insights.
Conclusion
With all these benefits shaping the digital marketing strategies, it is high time to join the bandwagon and catapult of business. As mentioned above, the advent of new technologies and rapidly evolving customer behavior is making traditional digital marketing tactics unfeasible. Even if you have a strategy in place, it may need a complete transformation to achieve optimum results.
