B2B or Business-to-Business ecommerce services are those which provide a way for customers to buy products or get services online. Platforms like Amazon, Myntra, Indiamart, etc. are some examples of B2B services. With the rise in technology and digital marketing, B2B businesses have been thriving past couple of years. According to a survey, more than 70% of users like to buy from a website than from a sales representative. Consumers have grown to like seamless experiences while purchasing goods or getting services.
B2B ecommerce doesn’t only contain products; they also provide services such as deep home cleaning services or pest control services, etc. B2B services generate revenue but it is also about making your customers more efficient. B2B companies require a robust team and digital commerce offering to survive the competition that is increasing.
Here are the benefits of deploying a B2B ecommerce website:
- Scalability
An efficient B2B ecommerce platform will make your organization grow and scale really quickly and easily to meet the customer demands and market needs. This can be achieved by continuously reaching new market segments and opening new sales channels.
- Better Efficiency
Through many back-end business systems, B2B platforms provide marked efficiencies. Customers can conveniently place orders online and the customer support can provide actual service by focusing on the customer’s needs rather than only taking down orders.
As the rekey data in the independent system is removed, the possibility of errors is also eliminated. This improves the shipping business and eventually increasing the orders throughout.
- Increase in Customers
A B2B website with public-facing advertisements and catalog pages is one of the most powerful ways to reach new customers. The future buyers of your services not only want to order online but will request it.
Almost all B2B customers go online and find the best prices for the service or product they want. Manufacturers and distributors can leverage this searching to find new visitors and convert them into potential buyers.
- Increase in Sales
Through B2B, not only you can reach new and more customers, but it will also allow you to execute automated up-sell and cross-sell recommended programs. This program will offer relevant suggestions to the customers on the website and encourage them to purchase related items or services, or items that have more functionality and features.
- Better Brand Awareness
B2B ecommerce platform will 9increase your brand awareness in the market. By developing pages that can be indexed by search engine lingerers, is one of the fastest ways to improve your SEO (Search Engine Optimization) and boost the likelihood that the target audience will know about you and what you offer.
- Analytics
To launch a comprehensive analytics campaign, a B2B ecommerce is the perfect platform. Through ecommerce, organizations can easily measure the marketing campaigns, product mix, sales effectiveness, customer engagement, customer sales effectiveness, and inventory turns. Google analytics offers the tracking of the ecommerce, but your ERP integrated analytics will provide you much more valuable data.
- Better Customer Experience
B2B organizations like Amazon have set up the standard of exceptional customer service. Today’s customer expects a customer service standard of Amazon or more even if he/she is shopping for business or pleasure. While there is a certain difference in experiences of the retail business in B2B organization and their buyers, you need to create rich content, intuitive design, and interactive functionality in your website.
- Phenomenal Customer Service
Ecommerce portals provide a great opportunity for B2B organizations to improve their customer service. Ecommerce websites offer information regarding customer’s accounts, history, orders, and tracking through self-serving portals. Through integration with the ERP system, a good ecommerce website can display specific products, prices, and services, based on the login credentials of the customer.
- Better Sales Engagement
Through your ecommerce portals, your physical sales also benefit. A B2B ecommerce platform will improve the visibility to the sales team about customer’s orders, history, and pricing. They can track everything while they are travelling or working remotely.
- Multi-Site Option
With the right B2B platform, it is easy to launch co-branded or channel-specific ecommerce websites. This capability will allow you to provide co-branded sites or micro-sites for each of your distributors or crucial clients. This option will also present content in alternate currencies and languages for specific international audiences.
- Flexible Payment Options
With the B2B ecommerce website, you can allow your customers to pay for their orders through more than one payment method such as debit cards, credit cards, net banking, UPI, etc. This gives them a plethora of options to choose the mode of payment according to their convenience. Also, they can track their payments through their accounts and check when they could do the payment for their orders.
