5 Social Media Marketing Services you need to offer in 2021

Social media is ubiquitous. Today, social platforms have made it possible for businesses to get their message across to a large, ever-growing audience. The social podium offers a level playing field to even the small-and-medium-sized businesses to boost brand awareness, augment web traffic, get more leads and conversions without spending a great deal of money. If you are a Social Media Marketing Services and agency, you need to offer the right set of services to attract new clients and retain the existing ones. We have outlined some of these services in this blog.

So, what are these services? Let’s dive in and find out.

1) Channel-Specific Social Media Marketing

While they share many similarities, social media channels differ in terms of what they are used for. Facebook, with over 3 billion users, is often leveraged for social media campaigns for lead generation. LinkedIn is a professional network that’s more suited for B2B businesses. Twitter is ideal for one-on-one conversations and real-time information. Instagram is suitable for highly visual content.

In order to identify the right social channels for your client, you need to understand their niche well. Also, make sure you are conversant with the channel you are pitching services for.

2) Social Media Content Strategy

For achieving success in the social space, a social media content strategy is vital. Many small brands dive into social space without deliberating on what they want to achieve through social media marketing in India or how they should go about achieving it.

With a robust strategy in place, you can be sure your client gets the right message delivered. To make this happen, you will need to spend time researching your client’s target audience and keywords. You will also need to test different social platforms and types of content and assess what works for them.

Once this is figured out, you can present your client with a detailed strategy including an editorial calendar to help them attain their goals. Needless to say, you will need to refine this strategy from time to time by taking inputs from the past results.

3) Profile Creation and Branding

Some brands don’t put any thought into creating their social profiles and branding. As a result, they end up conveying the wrong image of their brand on social platforms. With the right branding, they can start off with a profile that reflects who they are, what they do, and what they stand for. This can make it easy for the potential customers to not only find them but also understand what to expect when they engage with the brand.

As a social media marketing company, you need to ensure that your client’s social media profiles work for their brand and are SEO-friendly to make them discoverable on the social podium.

4) Content Creation and Publishing

More often than not, the content to be posted on social media has to be fine-tuned for specific networks. Different dimensions have to be met for graphics on various channels. In addition, different rules and best practices apply to these channels. E.g. Twitter’s 280-character limit compels us to draft a post that conveys a strong message in fewer words.

The content posted on social platforms needs to be interesting and engaging, allowing the brand to engage meaningfully with the users. This can include images, videos, gifs, infographics, polls, short and long-form posts published directly on social media or links to blogs, e-books available on the company website. Content sourced from other brands can also be shared.

In addition to creating the right kind of content, posting content at the right time and with the right frequency is equally important. These will obviously differ from one channel to the other. To make things work for you, experiment with different times and frequencies and see what works for you and what doesn’t. To simplify the task, count on a content calendar that will keep everything organized while offering the flexibility to modify things in response to current events.

5) Research and Analysis

Your work does not end with creating and posting content. Research and analysis are vital to ensuring your clients attain their full potential on social media. You may need to research the following:

Target audience: Find out what your client’s target audience is like their demographics, interests, needs, preferences, and behavior.

Competitors: Identify your client’s competitors to analyze how they are performing on social media. Study their strengths and weaknesses and use the same to enhance your strategy.

Brand Sentiment: Use social listening tools to gauge the overall sentiment surrounding the brand. Track hashtags related to their targeted keywords as well as industry jargon.

By monitoring the above-mentioned aspects, you will have the information required to optimize your social strategy. This will help your brands tremendously in the long run.

Wrapping up

The social media marketing services delineated above can help your clients augment engagement as well as conversions. These will also help you pitch your services in the right manner and attain success as a social media marketing company.