The competition is quite challenging for the new local businesses. Figuring out how to rank high in Google search results is a big challenge for many businesses. When anyone requires the services of a plumber or a landscaper, they will often do a Google search and contact the first few names that appear in the results. You need to increase the rankings to grow your company.
We are here to take you through the step-by-step method to get you to the top of the rankings in this guide. But first, you must try to learn about the importance of Local SEO.
Reasons to Invest In Local SEO
- Google acts as a Yellow Page: Lately, the small local companies relied on placing an ad in the Yellow Pages and waiting for the call. Today, however, a staggering 97 per cent of people use the internet to look for local businesses. Google has become by far the most common alternative.
- Google enable free traffic: Even though search ads can be a compelling medium, nothing can beat free ads. You will benefit from an endless stream of free traffic. You can turn this traffic into consumers if you improve your organic Google rankings.
- Multiple suburban rankings: Why limit yourself to only one suburban area while you can rate locally with several suburbs? It’s a clever way to tap into a larger local market in a limited amount of time.
- Level Playing Field: Small local businesses compete on an even footing with more extensive, national businesses in local SEO. It’s not unusual to achieve first-page scores in as little as 30 days if you follow Local SEO best practices.
Here are the five ways by which you can improve your local rankings.
Step 1: Select the Right Keywords
First, make a shortlist of primary keywords that describe your services. Keep doing this until you have a pretty comprehensive list. Then you can sign up for a free Google AdWords account. You don’t have to build or finance an ad campaign to use the Google Keyword Planner, but you need a Google Ads to account to use it.
This helpful tool allows you to enter your chosen keywords to see how much traffic they produce, as well as suggestions for similar keywords you may not have thought of.
You’re able to finalize your list after running all of your potential keywords via Google Keyword Planner.
Step 2: Optimize Your Keywords
You can now move on to optimization after you’ve finalized your keywords. You must customize your Google My Business profile and your website separately for them.
- Google My Business– Consider your Google My Business page to be a mini-website that will appear in Google’s local listings Chart section. It provides a high-level overview of your business. Your Google My Business page must be fully finished and correct to appear on the first page.
- Website Optimization– Start with your core sites, such as your homepage and service pages, and customizes them for your chosen buying purpose keywords. Later, you’ll use your study intent keywords to customize your blogs and FAQs or material pages.
Step 3: Develop Links and Citations
You’re happy for citations and links now that the skeleton of your local SEO campaign is in place. Both increase your online visibility and help you climb the Google rankings.
- Citations: A citation is a way of listing your business name, address, and phone number in the online directory.
- Links: It is essential to generate links that shall help your business to survive in the long run.
Step 4: Request for Reviews
There are two reasons why online reviews are so critical. First, they inform Google that you are running a legitimate company. Second, they can aid in persuading prospects to try your business. All reviews are beneficial, but Google My Business reviews are clearly the most crucial for improving your Google rankings.
Sending your customers a direct connection to where they can leave a comment on your Google profile is the best way to get feedback. We suggest sending an email to your customers with a direct connection. The only issue is that Google does not make it simple for you; you must build this direct connection yourself.
Step 5: Tracking Your Results
It’s essential to keep track of your performance with an SEO firm so you can see what’s working and what isn’t, as well as how to change over time.
Below you will find the most critical metrics that count in here.
A) Rankings
Google’s search results are personalized based on your position and recent browsing history. Using a tool is the best way to get consistent ranking metrics (rather than checking manually).
B) Traffic
It’s a good idea to keep an eye on long-term and short-term patterns in organic search traffic. For instance, look at the long-term SEO traffic patterns from the previous year. Compare the most current month to the same month as well as the same month the previous year.
You’ll be able to see if your traffic is can over time and how each month compares to previous months. If you have a seasonal company, it’s also essential to compare the previous month to the same month the previous year.
C) Leads
Finally, it’s important to keep track of the leads your website generates. Set up Google Analytics Goals to monitor web form completions when people fill out a contact form on your website, signs up for a discount, or subscribe to your email newsletter, for example.
You can track how many leads you’re getting from SEO using Goal tracking in Google Analytics, as well as which pages on your site are producing the most conversions.
The local SEO company Dubai is crucial because it helps you to boost your online visibility. Not only it brings in more traffic to your website, but it also helps to convert them into potential customers. All these explain why local SEO is essential for your business.
