Pinterest is a social media platform where people may get ideas and inspiration for their hobbies and interests. Pinterest is used by most business firms for promoting their business for business growth.
Every concept is represented with a Pin, which is a picture that Pinterest users can find and save. Pinterest is wonderful for boosting traffic and sales since pins can connect back to websites.
Pins also help users find additional information about things they want to buy, which is crucial for businesses.
Pinterest always includes a link to your website. For each pin whether it’s a blog post, an online store, or your company’s website.
When comparing Pinterest to Instagram, the ability to effortlessly add links is what separates. Pinterest as a successful marketing tactic from Instagram.
Using Pinterest to Achieve Your Business Objectives
Are you ready to use Pinterest to grow your business and reach your target audience?
1: Use the Save Button to make your website “Pinnable.”
Add the Pinterest “Save” button to your website. Adding thing button to your site will help businesses to be noticed on Pinterest.
If a consumer is exploring our website and sees an image they like, they can save it to their Pinterest account or boards, allowing even more people to find your products on Pinterest.The Save button was previously known as the Pin It button, but the operation is the same. When a user hovers over an image on your website, a button appears, allowing them to easily Pin that image to Pinterest without leaving your brand’s website.
2: For your Pinterest for Business account, enable Rich Pins.
Product Pins: Having Product Pins on Pinterest makes purchasing for your clients easier for any online company. A product’s Rich Pin provides real-time pricing, availability, and information about where to acquire it.
Recipe Pins: If your firm is in the food or cooking industry, recipe pins are ideal. A Recipe Pin will offer you a quick overview of your recipe’s components, cooking time, and serving size in one post!
Rich Pins: Rich Pins are a great way for online publishers and bloggers to make it easy for their audience to save and share their favorite articles and posts. Underneath the Pin image, each Article Pin highlights the title, author, and narrative summary.
App Pins: If you have a business app and want to reach new audiences on Pinterest, these Pins are ideal. Users may download your app without ever leaving Pinterest by using the App Pin, which includes an “install button.”
App Pins are only compatible with iPhone and iPad apps. If you’d like to add Rich Pins to your Pinterest for Business profile, go here for instructions. Rich Pins require some technical expertise, so you may need to contact your website developers or hosting platform to get everything up and running.
3: Create eye-catching pins to increase engagement.
If you want to expand on Pinterest, you’ll need high-quality photos, much like on Instagram. Here are some of our best strategies for making stunning Pins that people will want to keep and share:
Make use of high-resolution images: Make sure they’re sharp, in focus, well-composed, show off your goods well, and are consistent with your brand’s aesthetic.
Make use of portrait photos: Since the mobile app is used by 80% of the Pinterest users. Taller images perform better because they fill more of the screen as a user scrolls down the explore page. Because the maximum aspect ratio for Pins is 1:2.8, getting creative with the length of your photographs could boost your interaction rates significantly.
Create Pins with numerous photos: If you know how to use Photoshop, you can combine many images into a single, long Pin. However, for clarity, we recommend that you limit yourself to no more than four photographs.
Keep your Pins’ text to a bare minimum: Keep in mind that your Pin is merely a picture of the link you’re sharing, so keep the writing on it brief and basic.
4: Create captions for your pins that are search-friendly.
Remember how we mentioned Pinterest is like a search engine for pretty pictures? So, here’s how you can get started on your way to the top of the search results page!
The most crucial technique to ensure that your Pins appear in your audience’s search results is to carefully construct captions that include your key search words.
If your company is a florist that specializes in wedding bouquets and arrangements, for example, you could make captions that incorporate important search phrases for your company, such as ‘wedding florists in Santa Barbara’ or ‘Summer wedding floral arrangements.’
Spend some time researching the keywords for your company or the things you’re pinning, and then start using those terms in your Pin titles. It will significantly improve your search engine ranking!
5: Use Promoted Pins on Pinterest to make ads.
Are you ready to start using Pinterest to promote some of your most important products or images? The simplest method to get your product in front of the correct audience is with a Promoted Pin!
61 percent of Pinners have made a purchase after seeing company material on their page, according to Pinterest. Businesses have a big potential to advertise their brand and reach out to new customers on the platform. The good news is that Promoted Pins are simple to set up with Pinterest Ad Manager and blend in well with your boards and pin styles.
Setting up Promoted Pins could be beneficial to your business if you want to enhance brand awareness, in-store or online purchases, and drive Internet traffic back to your website.
6: Use Later to create a regular pinning schedule.
Quality trumps quantity on Pinterest, but it’s still vital to stick to a timetable so that your followers can constantly find new and fresh content on your boards.
Whether you post once a day or once a month, Later makes it easier than ever to keep your Pinterest account active (even when you aren’t).
You can schedule a week’s worth of material to automatically publish to your Pinterest boards in only 20 minutes, ensuring that your followers are always seeing new and engaging content from your company.
Here’s how to use the Later app’s Pinterest scheduler:
1 Select your Pinterest profile from the calendar page.
2 To schedule an image from the Media Library, drag and drop it onto your content calendar at the desired day and time.
3 Crop your image, write a caption and include a link.
Finally, if necessary, set the scheduled time and hit Save to plan your Pin!
Now sit back, relax, and watch as your Pinterest audience begins to engage with your material.
7: Create a Strong Pinterest Community
A community of active and interested followers is the foundation of any excellent social media account. On Pinterest, it’s critical to provide inspiration, offer ideas, and start conversations about topics that your followers are interested in.
Try to pin every day so your followers always see fresh content from your account whenever they log on
Start following other account and businesses’ boards. Start liking, Pinning and commenting on their posts that inspire or relate to your business. You could also create a group board. Invite your followers to pin posts to your board to build a community and grow your audience.
8: Track Your Pinterest Metrics
Taking a look at your Pinterest Analytics is a sure-fire way. Learning what’s working for your audience and can help you optimize your strategy
You may see all in-app analytics linked with your profile if you have a Pinterest for Business account. You can quickly see how many impressions your profile and Pins receive each month, which content performs best. How much traffic your profile and Pins are sending to your website.
Later may also watch and monitor your Pinterest growth. Observe how your Pinterest follower count has evolved over time as an official Pinterest Marketing Partner. Just go to your Later app and look at your Pinterest Analytics!
You can also dig deep into the substance of your posts to see which ones have performed best over the last three months!
