Important Tips for Optimizing the Design Through Ecommerce Website Development Services
It takes less than a second for a visitor to develop an impression for a website and first impressions matter a lot. A majority of the consumers say the quality of a business’ online platform is important to them. The opinions are even stronger if the target audience is from the millennial or Gen Z demographic. eCommerce website development services can help address the problem.
Making sure a business has a strong online presence and follows the best design practices when showcasing its brand is necessary. There are six factors every developer must consider before working on a website to help retain visitors and turn them into leads.
Consistency in Branding
A user familiar with the brand will expect the website to follow the same theme. It should follow the same style and when a visitor lands on the page, they should know they are in the right place. The eCommerce website development services can follow an Omni channel approach with the design. They know how to make the customer experience similar to on all digital channels and tailored according to the visitor’s location.
A clearly displayed logo, the template in the brand color theme, and content that matches the branding is necessary. The eCommerce website development company will select colors and fonts that are characteristic to the company and match their business cards or packaging.
The Omni channel strategy helps develop a brand voice and maintain in all communication. The web copy has to be similar to what has been posted on social media platforms. The brand has to maintain the same tone in its interactions with online customers through video tools, chatting, and messaging.
Minimalist Design
A majority of people prefer to interact with websites that are aesthetically pleasing. This is why it is important to nail the homepage design. The eCommerce website development company may be tempt to add more text and photos but those can drive away business.
The homepage serves as the storefront for a website and no shop owner puts everything up on the window display. They are supposed to entice people using a few engaging sentences and convey them the message using striking graphics.
Leaving enough white space in the background also balances the existing elements on a page. Minimalizing distractions is the key to eCommerce web development because consumers can absorb more information. Bullet points or numbering also make content easily readable.
High-Resolution Photos
A picture is worth a thousand words and website photos strongly influence the shopper. The eCommerce website development services employ a “show don’t tell” approach and products with shots from multiple angles can greatly influence their buying decision.
Using good lighting and hiring a professional photographer can really help the cause. They should be capable of taking photos that showcase the product from every angle but should also realistically depict the actual features. Otherwise, the buyers will be returning the product for false advertising. Photos are not only for product sellers and they can also represent the benefits of hiring a company for their services.
Intuitive Interface
Customers place almost as much importance on the ease of navigation as they do on the website design. They will expect products to be easily accessible and expect themselves to move through the buyer’s journey without any disruption. Without an intuitive interface, the brand stands a bigger chance of losing sales.
The eCommerce web development company should find the best position for a navigation bar based on their target audience. Creating a color contrast helps increase the visibility and allows visitors to find it with ease. Most website templates keep these golden rules in mind and have navigation menus that stay locked in place while the buyer browses through the website, making it moot for them to scroll back and forth.
The navigation title should also be very easy to understand because using a clever and creative one can be confusing. The links should also be labeled accurately so website visitors know where the catalog or contact information is. A navigation menu makes it easier for them to know where to look. Usually, customers do not complete their purchases because they cannot find what they want.
Direct CTAs
Like navigation, the call to action or CTA also plays a big role in influencing the buyer. Potential customers should be given a good reason to click, buy, rent or sign up. It should stand out but also blend in with the rest of the content.
Although there is no single magical line that can work as a CTA but there are some rules that have been proven to increase conversion. For example, a bright orange or red color can grab attention and force visitors to read. eCommerce website development services include adding a button that is visible amongst all the content. Adding a contrasting color for the background and font can help with that.
Trigger words or key terms that answer questions related to buying, signing up or locating certain information can be useful as a CTA. Some examples are “click here” or “subscribe now”.
Responsive Elements
Half of the internet traffic consists of mobile users and a responsive design is one that loads properly on all devices. The user will not have to pinch or zoom to adjust the screen. It is expected that mobile users will be the biggest benefactor of eCommerce web development platforms.
Although some templates are built-in with mobile-friendly versions it is important to factor in the loading time too. Users expect each page to load within two seconds and the Google search shows that if the page load time is longer than 10 seconds then the probability of the visitor waiting goes to zero.
eCommerce website development services focus on optimizing the image sizes so users do not have to wait for pages to load. They can compress files while maintaining clarity. Developers know a delay of a few seconds is critical for online businesses. They have found the ideal size for website elements so heavy content is no longer an issue.
