Your users have used the freemium model for your app like Tinder. But hardly any user is converting to premium plans. So how can you effectively convert your free users to paid app users?
To find out, we have listed tons of tips for converting free users into paid Tinder clone app users.
But first, let us dive into the concept of the freemium model. This will help you to figure out where you are going off track.
What Is A Freemium Model?
The freemium model is the favorite one in the dating industry. This model is a mixture of free features as well as paid features. So how does it work in the dating app development industry? It first builds a fan base then generates revenue through paid plans.
With the help of this concept, the Tinder app constructed 53.8% of the dating market share in February 2021. In 2021, Tinder’s annual subscribers went up to 9.6 million compared to 8.2 million in 2020. Other Tinder Clone App also use the freemium model to run as a successful Tinder Like Dating App Development Company.
Now, two questions need to be thought of –
1. Why will the users convert their plans from free to paid?
To most free users, spending money to subscribe seems unnecessary. Also, there is no guarantee that those who subscribe will continue their subscription forever. This issue demands the answer to the following question:
2. How will you convert the potential users to Premium and make them your dedicated users?
There are a few ways that can convert potential users to premium users. Let’s look at the strategies used in Tinder clone app development in the past few years.
You Can Charge To Remove Ads From The Dating App
One of Tinder’s Tinder Plus plans requires the users to pay a certain amount to hide the advertisements. No matter how much users love to use the free version, ads will frustrate them sooner or later.
To avoid that, let your Tinder clone app turn off the ads at the cost of a few bucks. This technique will increase your paid user in a short period of time.
Convince The Users To Upgrade To Premium Plans
Potential users will not just pay a few bucks to remove the ads. You have to offer the advantage of the premium features. For example, include different features such as unlimited likes, unlimited rewinds, etc., for the users.
Tinder has been able to garner many subscribers once they introduced eye-catching features in the Tinder Plus plan. You can add similar features during your tinder clone development.
Technology is developing at a fast pace. Users often get immersed in any popular trend to blend in with the crowd. Use this opportunity to brainstorm new features that the users can enjoy in the premium plan.
Allow The Users To Explore More With Paid Content
Include such content that will free the consumers from the shackles of the same appearance of the application – customization.
In any clothing line or accessories line, customization is one of the leading concepts to run a business. So why don’t we take inspiration from them? Once they subscribe to the premium plan, let them change the chat colors and decorations. Also, allow them to add stickers to their profile picture, etc.
In your app like Tinder Gold plan, allow the users to see how many likes they are getting and from whom. Then, improvise these examples in your dating app to lead the users into subscribing.
You can also offer discounts to the users who have been subscribers of your plans for a long time. This move will motivate the users to stay with you longer than they intended.
Add A Free Trial Period
Before they pay to upgrade, let them experience all the exciting features of your clone application premium plan. Set the time according to how much time your features need to be explored.
After the free trial period is over, remind them to upgrade to the premium plan or go back to free features. Be subtle with the reminder, such as “Can’t wait to experience the premium features again? Upgrade to Premium now!”
To Sum Up
These are a few ways to convert free users to paid. In every plan, keep the description of your goals short and the outcome beneficial. Then, continue to brainstorm new features, implement them and increase the conversion rate with time.
We think dating apps are not only about ‘swipe left’ and ‘swipe right’. So, to develop an app like Tinder, contact a reliable dating app development company to make an app with outstanding features and functionalities.
