Amazon is a saturated marketplace, so sellers need to go the extra mile to differentiate themselves from their competitors. It is important to develop high-quality products, but it takes more, especially when launching.
There are many techniques that you can use to get customers, even those who are not your first customers.
Amazon’s best seller badge is what every seller on Amazon wants. You may have noticed the “Best Seller” orange icon above an Amazon product listing. This badge indicates to shoppers that the item has high demand and is highly popular. This can also give the seller a huge sales boost.
Social proof is an important factor in influencing shoppers. The Amazon best seller badge lets buyers know that the product is highly desired and can be trusted.
It can be difficult to earn an Amazon Best Seller badge due to the amount of competition between sellers and possibly hundreds or thousands competing products.
What is an Amazon best seller?
Amazon sellers don’t know a lot about ranking criteria and the bestseller list. Most people assume that if you sell many products quickly, you will be on the Amazon best-seller list.
Although this is partially true, Amazon has many other factors that affect how a product is classified as a best-selling item. It is important to know how Amazon ranks its products. It’s important to understand the factors that make a product a top-selling item so you can take steps towards achieving this.
The Amazon best seller ranking is relative
Amazon’s algorithm will be influenced by the speed of your sales or sales velocity. This is an indicator that the product has a high selling price. The best seller ranking can also be compared to other products in the same category.
For example, if you notice a sudden increase in sales for your product it might not be reflected in Amazon’s best seller rankings. This is especially true if Amazon notices other products in the same category experiencing the same sales increase.
It is possible for new products to be awarded an Amazon best-seller badge, while older products with higher sales don’t.
Amazon uses predictive tech to determine rankings
Amazon will tag a product as a best-selling item if it goes viral or gets huge sales. But that’s not always the case.
Amazon’s algorithm incorporates predictive features that take into account historical data. Amazon does not consider recent sales. Amazon can also predict, using historical data, whether it will be able overtake another product similar in a given period of time.
It is evident that Amazon ranking has a logarithmic nature. This makes it more difficult for products to move up the ladders in their rankings. The vast majority of Amazon’s best-selling products are those with the highest sales over a prolonged period.
Amazon best seller ranking depends on BOTH sales and reviews
Amazon is a smart company. It doesn’t matter how many sales you make. Your product must be high quality and good enough to get the highly desired best seller icon. The ranking will be based on both sales volume and positive reviews.
This is part of Amazon’s strategy of being more than a marketplace for selling products. It also allows buyers to find the best quality products that meet their needs. You should try to follow the same philosophy if you want to become a successful Amazon seller, and remain in the game over the long-term.
We can see that online retail is sales-driven. It’s important to ensure you are selling great products, not just the numbers. This is the best way to gain as many positive reviews as possible. This will help you climb Amazon’s top selling lists.
Drop your price to break-even
Your main goal is not to outprice your competitors, but to lower your price to increase your unit sales. The rule of thumb is that the higher the price, you will get fewer sales. The lower the price, and the more sales you get.
This tactic should be considered carefully when pricing it. It should not be priced below its cost price. Reduce it to a break-even price if you can. This will ensure that you don’t have to sacrifice a greater sum, but still make a higher profit margin. This can be done on a regular schedule and spread throughout the year, especially during low seasons.
Change your Amazon product sub-category
The Amazon best-seller ranking is relative. A smart way to increase your ranks and earn the best selling budget is to decrease the competition.
It is easiest to make your Amazon product category more competitive by changing it to another related category. While it may not be a good idea for all products, it could make it easier to get an Amazon best seller badge.
Read More : Amazon Selling Tips to Boost Sales & Win Market Share
