How many times have you heard that the world of marketing is changing? In fact, IT HAS CHANGED. There is no need to wonder in which direction it is going, or what to expect: the marketing of the future is already here, already now. And you need to adapt quickly.
Traditional marketing today often fails to achieve results: the public is no longer the same and the way we communicate has changed. The digital approach is the only approach to the market (that means: “making a market”) already valid today and, even more so, in the future.
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Imagine old marketing as an FM radio: network cable, knobs, antenna. Digital transmits your music, in streaming, on your mobile: you decide the playlist and the digital “piper” brings the chosen audience to your station, 24 hours a day, seven days a week. The process, however, works if it is implemented by a highly trained agency, with the right men and tools in the right place, to implement
the targeted promotion of a brand, based on the collection and profiling of data and developed through technology: apps, podcasts, and other digital media.
However, the heart of the process is always only one, the web: every tool or channel available to the agency passes from there.
Digital marketing is organized and planned to guarantee certain results, measurable in real-time. Each strategy is tested in action, immediately: if it does not perform optimally it is refined, adapted, redesigned based on the feedback measured, to reach the expected ones. Acting in real-time avoids wasting time, energy, investments.
Those who do digital marketing have a real passion for results since those make the difference; measurable, in real-time. Here’s what we do.
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1. Build the business on the ideal target
The agency thoroughly analyze your marketing structure and, above all, the potential and needs of the brand. From here we start to build together, tailor-made, strategies capable of maximizing online visibility of the brand, efficiency, and productivity, profits. For achievable and measurable marketing objectives, it is necessary to create the ideal buyer (= target customer), different for each company. Focusing on the target means not wasting resources to reach everyone when you can speak only and directly to the people who in all likelihood will want to buy from us. Once you know your target well, writing ad hoc becomes an exact science: a targeted message gives the customer the perception that the company speaks to him and helps to create a direct relationship, increasing the possibility of first purchase and loyalty.
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2. Manage the brand’s online presence
As digital marketing revolves around your online presence, the agency puts in place every process to enhance the way your brand oversees the network. A well-focused site is the starting point, but it must be integrated with platforms and channels suitable for the target audience, and position yourself as a leader in your market segment, through the production of content that makes the brand an authoritative interlocutor, and strategies suitable for scaling the ranking of the engines search.
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3. Give your ROI a winning boost
If you invest in marketing, every penny you spend must give you a measurable return in line with expectations. A higher ROI (= return of investment) translates into higher profits and is one of the things an agency must guarantee you. We must never stop: every feedback is the inspiration and engine of continuous fine-tuning, every result the starting point towards even more performing strategies. It takes the right team, good basic skills, knowledge of the tools that the web makes available to ensure constant and lasting growth for the business.
Uhuru is not the classic digital marketing agency: we are not average, and we like it that way. We don’t sell off-the-shelf strategies, nor do we have the answer for every question. We like to study the business with you, and make each of us know it as if it were his own. In this way, we are able to produce contents that perfectly reflect the values and character of the brand, and design strategies that respect deliveries. The perfect agency does not exist, and indeed we are not. We can guarantee you precise results, though: not just good ones, but just the ones you want.
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